{"id":2922,"date":"2022-05-02T17:24:31","date_gmt":"2022-05-02T08:24:31","guid":{"rendered":"https:\/\/storehero.io\/?post_type=shopify&#038;p=2922"},"modified":"2024-11-06T22:21:21","modified_gmt":"2024-11-06T13:21:21","slug":"klaviyo-ab-testing","status":"publish","type":"shopify","link":"https:\/\/storehero.io\/ja\/shopify\/klaviyo-ab-testing\/","title":{"rendered":"Klaviyo\u3067\u30e1\u30fc\u30eb\u306eAB\u30c6\u30b9\u30c8\u3092\u7c21\u5358\u306b\u5b9f\u65bd\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"\n<p>\u4eca\u56de\u306f\u30e1\u30fc\u30eb\u3067\u306eAB\u30c6\u30b9\u30c8\u306e\u3084\u308a\u65b9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u3084LP\u3068\u540c\u69d8\u3001\u30e1\u30fc\u30eb\u3067\u3082\u4ef6\u540d\u3084\u6587\u9762\u306eAB\u30c6\u30b9\u30c8\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u30e1\u30fc\u30eb\u306eAB\u30c6\u30b9\u30c8\u306f\u96e3\u3057\u305d\u3046\u3068\u304b\u9762\u5012\u304f\u3055\u305d\u3046\u3068\u601d\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u6848\u5916\u5b9f\u65bd\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u5b9f\u306f\u3001\u30e1\u30fc\u30eb\u306eAB\u30c6\u30b9\u30c8\u306f\u975e\u5e38\u306b\u7c21\u5358\u3067\u3001\u4ef6\u540d\u3084\u30e1\u30fc\u30eb\u306e\u6587\u9762\u3092\u5909\u66f4\u3059\u308b\u3060\u3051\u3067\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u5927\u304d\u304f\u5909\u308f\u308b\u3053\u3068\u304c\u3042\u308b\u5f37\u529b\u306a\u624b\u6cd5\u3067\u3059\u3002\u305d\u3053\u3067\u3001\u4eca\u56de\u306fShopify\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u30a2\u30d7\u30ea\u3067\u6709\u540d\u306aKlaviyo\u3092\u4f7f\u3063\u305f\u3001AB\u30c6\u30b9\u30c8\u306e\u3084\u308a\u65b9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/storehero.io\/ja\/ebook_klaviyo_usage\/\">\u30d3\u30ae\u30ca\u30fc\u5411\u3051Klaviyo\u306e\u4f7f\u3044\u65b9\u30ac\u30a4\u30c9\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\uff08\u7121\u6599\uff09<\/a><\/p>\n\n\n\n<p>StoreHero\u3067\u306f\u72ec\u81ea\u30b0\u30ed\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u3001\u30de\u30cb\u30e5\u30a2\u30eb\u904b\u7528\u3067\u306f\u3084\u308a\u304d\u308c\u306a\u3044\u304d\u3081\u7d30\u304b\u306a\u904b\u7528\u3084\u3001\u65bd\u7b56\u306e\u5927\u91cf\u5b9f\u65bd\u306b\u3088\u308b\u4e8b\u696d\u6210\u9577\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<br>Shopify\u3067\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u8ab2\u984c\u304c\u3042\u308b\u65b9\u306f\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002=><a href=\"https:\/\/storehero.io\/ja\/ebook_service_material\/\" title=\"\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599\u306e\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\">\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599\u306e\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/p>\n\n\n\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u307e\u305a\u306f\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b<\/a><\/li><li><a href=\"#AB\"><span class=\"toc_number toc_depth_1\">2<\/span> AB\u30c6\u30b9\u30c8\u306e\u8a2d\u5b9a<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30c6\u30b9\u30c8\u306e\u57fa\u6e96\u5024\u30fb\u914d\u4fe1\u6bd4\u7387\u306e\u8a2d\u5b9a<\/a><\/li><li><a href=\"#StoreHeroCRM\"><span class=\"toc_number toc_depth_1\">4<\/span> StoreHero\u3092\u6d3b\u7528\u3057\u305fCRM\u904b\u7528\u306e\u5fb9\u5e95\u5b9f\u884c <\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u307e\u305a\u306f\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b<\/span><\/h2>\n\n\n\n<p>AB\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u3001\u307e\u305a\u306f1\u3064\u76ee\u306e\u30d1\u30bf\u30fc\u30f3\u306e\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002AB\u30c6\u30b9\u30c8\u3092\u3059\u308b\u5834\u5408\u3082\u3001\u901a\u5e38\u901a\u308a\u3001Campaigns\u3084Flows\u304b\u3089\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u4eca\u56de\u306fCampaings\u3067\u4e00\u6589\u30e1\u30fc\u30eb\u3092\u9001\u308b\u5834\u5408\u306e\u3084\u308a\u65b9\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"428\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a1-1024x428.png\" alt=\"\" class=\"wp-image-2924\" srcset=\"https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a1-1024x428.png 1024w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a1-300x125.png 300w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a1-768x321.png 768w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a1-1536x642.png 1536w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2><span id=\"AB\">AB\u30c6\u30b9\u30c8\u306e\u8a2d\u5b9a<\/span><\/h2>\n\n\n\n<p>\u30e1\u30fc\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3066\u4fdd\u5b58\u3057\u305f\u3089\u30ec\u30d3\u30e5\u30fc\u753b\u9762\u306b\u884c\u304f\u524d\u306e\u753b\u9762\u306bCreate A\/B Test\u3068\u3044\u3046\u30bb\u30af\u30b7\u30e7\u30f3\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u62bc\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"426\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a2-1024x426.jpeg\" alt=\"\" class=\"wp-image-2925\" srcset=\"https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a2-1024x426.jpeg 1024w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a2-300x125.jpeg 300w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a2-768x319.jpeg 768w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a2-1536x638.jpeg 1536w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a2.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u3059\u308b\u3068AB\u30c6\u30b9\u30c8\u306e\u8a2d\u5b9a\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"489\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a7-1024x489.png\" alt=\"\" class=\"wp-image-2926\" srcset=\"https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a7-1024x489.png 1024w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a7-300x143.png 300w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a7-768x367.png 768w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a7-1536x734.png 1536w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a7.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>B\u30d1\u30bf\u30fc\u30f3\u3092\u958b\u3044\u3066\u4ef6\u540d\u3084\u30e1\u30fc\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7de8\u96c6\u3057\u3066\u3001AB\u30c6\u30b9\u30c8\u306e\u3082\u30461\u30d1\u30bf\u30fc\u30f3\u3092\u4f5c\u6210\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"457\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a5-1024x457.png\" alt=\"\" class=\"wp-image-2927\" srcset=\"https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a5-1024x457.png 1024w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a5-300x134.png 300w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a5-768x342.png 768w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a5-1536x685.png 1536w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a5.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u5185\u5bb9\u306f\u5909\u66f4\u305b\u305a\u3001\u914d\u4fe1\u6642\u9593\u3060\u3051\u3092\u5909\u66f4\u3057\u305f\u30c6\u30b9\u30c8\u3092\u884c\u3046\u4e8b\u3082\u3067\u304d\u307e\u3059\u3002\u671d\u3068\u591c\u3067\u306f\u3069\u3061\u3089\u304c\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u3044\u306e\u304b\u3092\u516c\u5e73\u306a\u6761\u4ef6\u3067\u8a08\u6e2c\u3057\u305f\u3044\u5834\u5408\u306b\u4f7f\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"297\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a6-1024x297.png\" alt=\"\" class=\"wp-image-2928\" srcset=\"https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a6-1024x297.png 1024w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a6-300x87.png 300w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a6-768x223.png 768w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a6-1536x446.png 1536w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a6.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2><span id=\"i-2\">\u30c6\u30b9\u30c8\u306e\u57fa\u6e96\u5024\u30fb\u914d\u4fe1\u6bd4\u7387\u306e\u8a2d\u5b9a<\/span><\/h2>\n\n\n\n<p>Content Test Settings\u5185\u3067\u958b\u5c01\u7387\u3068\u30af\u30ea\u30c3\u30af\u7387\u306e\u3069\u3061\u3089\u3092\u30c6\u30b9\u30c8\u57fa\u6e96\u306b\u3059\u308b\u304b\u3092\u9078\u629e\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u914d\u4fe1\u6bd4\u7387\u3082\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u914d\u4fe1\u6bd4\u7387\u306f\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u306f50\uff05:50%\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"351\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a3-1024x351.png\" alt=\"\" class=\"wp-image-2929\" srcset=\"https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a3-1024x351.png 1024w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a3-300x103.png 300w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a3-768x263.png 768w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a3-1536x526.png 1536w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u4e00\u5b9a\u6570\u306e\u30e1\u30fc\u30eb\u30ea\u30b9\u30c8\u3092\u5bfe\u8c61\u306bAB\u30c6\u30b9\u30c8\u3092\u884c\u3044\u3001\u305d\u306e\u7d50\u679c\u304c\u826f\u304b\u3063\u305f\u307b\u3046\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6b8b\u308a\u306e\u30e1\u30fc\u30eb\u30ea\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u914d\u4fe1\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e0b\u8a18\u306e\u5834\u5408\u306f\u3001\u5168\u4f53\u306e50%\u306e\u30ea\u30b9\u30c8\u306b\u5bfe\u3057\u3066A\u3068B\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u5747\u7b49\u306b\u914d\u4fe1\u3057\u3066\u3001\u6b8b\u308a\u306e50%\u306e\u30ea\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u3001AB\u3044\u305a\u308c\u304b\u7d50\u679c\u306e\u826f\u304b\u3063\u305f\u65b9\u3060\u3051\u3092\u914d\u4fe1\u3059\u308b\u3068\u3044\u3046\u8a2d\u5b9a\u3067\u3059\u3002\u307e\u305f\u3001AB\u3044\u305a\u308c\u306e\u30e1\u30fc\u30eb\u306e\u7d50\u679c\u304c\u826f\u304b\u3063\u305f\u304b\u3092\u5224\u65ad\u3059\u308b\u306e\u306f6\u6642\u9593\u5f8c\u306b\u3059\u308b\u3068\u3044\u3046\u8a2d\u5b9a\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"456\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a4-1024x456.png\" alt=\"\" class=\"wp-image-2930\" srcset=\"https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a4-1024x456.png 1024w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a4-300x134.png 300w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a4-768x342.png 768w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a4-1536x684.png 1536w, https:\/\/storehero.io\/wp-content\/uploads\/2022\/05\/a4.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u3053\u308c\u3067\u8a2d\u5b9a\u5b8c\u4e86\u3067\u3059\u3002\u3042\u3068\u306f\u3001\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u3066\u7d50\u679c\u3092\u5f85\u3064\u3060\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<h2><span id=\"StoreHeroCRM\">StoreHero\u3092\u6d3b\u7528\u3057\u305fCRM\u904b\u7528\u306e\u5fb9\u5e95\u5b9f\u884c <\/span><\/h2>\n\n\n\n<p>StoreHero\u3067\u306fShopify\u3067\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u8ab2\u984c\u3092\u6301\u3064\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u3055\u307e\u306b\u3001\u30b0\u30ed\u30fc\u30b9\u65bd\u7b56\u306e\u5fb9\u5e95\u5b9f\u884c\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p>CRM\u65bd\u7b56\u306b\u3064\u3044\u3066\u3082\u3001\u30b0\u30ed\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0StoreHero\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u30fb\u5c5e\u6027\u30c7\u30fc\u30bf\u3084\u5404\u5546\u54c1\u30fbSKU\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u5728\u5eab\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30e1\u30fc\u30eb\u3001LINE\u3001\u30de\u30a4\u30da\u30fc\u30b8\u3067\u306e\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u3084\u30aa\u30d5\u30a1\u30fc\u8a34\u6c42\u306a\u3069\u3001\u30de\u30cb\u30e5\u30a2\u30eb\u904b\u7528\u3067\u306f\u5b9f\u73fe\u304c\u96e3\u3057\u3044\u304d\u3081\u7d30\u304b\u306a\u904b\u7528\u3084\u3001\u65bd\u7b56\u306e\u5927\u91cf\u5b9f\u65bd\u306b\u3088\u308a\u3001\u7d99\u7d9a\u7684\u306a\u6210\u9577\u5b9f\u73fe\u306e\u652f\u63f4\u3092\u3057\u3066\u3044\u307e\u3059\u3002 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