{"id":4088,"date":"2023-05-28T00:35:41","date_gmt":"2023-05-27T15:35:41","guid":{"rendered":"https:\/\/storehero.io\/?post_type=shopify&#038;p=4088"},"modified":"2024-11-06T20:25:46","modified_gmt":"2024-11-06T11:25:46","slug":"problem-discovery","status":"publish","type":"shopify","link":"https:\/\/storehero.io\/ja\/shopify\/problem-discovery\/","title":{"rendered":"Shopify\u3067\u30b0\u30ed\u30fc\u30b9\u306e\u8ab2\u984c\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u898b\u308b\u3079\u304d\u6307\u6a19"},"content":{"rendered":"\n<p>Shopify\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u3055\u3093\u304c\u3001\u30b0\u30ed\u30fc\u30b9\u8ab2\u984c\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u898b\u308b\u3079\u304d\u6307\u6a19\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u52dd\u3061\u306b\u4e0d\u601d\u8b70\u3042\u308a \u8ca0\u3051\u306b\u4e0d\u601d\u8b70\u306a\u3057\u300d\u3068\u8a00\u308f\u308c\u308b\u3088\u3046\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u306e\u306b\u306f\u5fc5\u305a\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002\u7406\u7531\u304c\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3092\u3057\u3066\u3082\u3001\u5e83\u544a\u3084SNS\u306e\u904b\u7528\u3092\u9811\u5f35\u3063\u3066\u3082\u58f2\u4e0a\u306f\u4f38\u3073\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u305f\u308a\u3001\u4e8b\u696d\u3092\u30b0\u30ed\u30fc\u30b9\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u307e\u305a\u3001\u4f55\u304c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306e\u8a18\u4e8b\u3092\u8aad\u3093\u3067\u3044\u305f\u3060\u304f\u3068\u3001Shopify\u3067\u30b0\u30ed\u30fc\u30b9\u306b\u53d6\u308a\u7d44\u3080\u969b\u306b\u3001\u307e\u305a\u3069\u3093\u306a\u6307\u6a19\u3092\u898b\u3066\u3001\u8ab2\u984c\u3092\u628a\u63e1\u3059\u308c\u3070\u826f\u3044\u304b\u304c\u308f\u304b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/storehero.io\/ja\/ebook_store_structure\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u58f2\u308c\u308b\u30b9\u30c8\u30a2\u306e\u8a2d\u8a08\u30ac\u30a4\u30c9\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\uff08\u7121\u6599\uff09<\/a><\/p>\n\n\n\n<p>StoreHero\u3067\u306f\u72ec\u81ea\u30b0\u30ed\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u3001\u30de\u30cb\u30e5\u30a2\u30eb\u904b\u7528\u3067\u306f\u3084\u308a\u304d\u308c\u306a\u3044\u304d\u3081\u7d30\u304b\u306a\u904b\u7528\u3084\u3001\u65bd\u7b56\u306e\u5927\u91cf\u5b9f\u65bd\u306b\u3088\u308b\u4e8b\u696d\u6210\u9577\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<br>Shopify\u3067\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u8ab2\u984c\u304c\u3042\u308b\u65b9\u306f\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002=><a href=\"https:\/\/storehero.io\/ja\/ebook_service_material\/\" title=\"\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599\u306e\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\">\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599\u306e\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/p>\n\n\n\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u8ab2\u984c\u3092\u628a\u63e1\u3057\u3066\u304b\u3089\u6253\u3061\u624b\u3092\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u65b0\u898f\u30fb\u30ea\u30d4\u30fc\u30c8\u58f2\u4e0a\u306e\u63a8\u79fb<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30c1\u30e3\u30cd\u30eb\u5225\u306e\u58f2\u4e0a\u63a8\u79fb<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_1\">4<\/span> \u5546\u54c1\u30fb\u30ab\u30c6\u30b4\u30ea\u5225\u58f2\u4e0a\u63a8\u79fb<\/a><\/li><li><a href=\"#CVR\"><span class=\"toc_number toc_depth_1\">5<\/span> \u6ce8\u6587\u5358\u4fa1\u30fbCVR\u63a8\u79fb<\/a><\/li><li><a href=\"#StoreHero\"><span class=\"toc_number toc_depth_1\">6<\/span> StoreHero\u3092\u6d3b\u7528\u3057\u305f\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u30fb\u8a08\u6e2c\u74b0\u5883\u306e\u69cb\u7bc9 <\/a><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_1\">7<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u8ab2\u984c\u3092\u628a\u63e1\u3057\u3066\u304b\u3089\u6253\u3061\u624b\u3092\u6c7a\u3081\u308b<\/span><\/h2>\n\n\n\n<p>\u4eca\u56de\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u8ef8\u3067\u3001\u30b3\u30de\u30fc\u30b9\u4e8b\u696d\u306e\u8ab2\u984c\u3092\u628a\u63e1\u3059\u308b\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>\u9867\u5ba2\u8ef8\uff1a\u65b0\u898f\u30fb\u30ea\u30d4\u30fc\u30c8\u58f2\u4e0a\u306e\u63a8\u79fb<\/li>\n\n\n\n<li>\u30c1\u30e3\u30cd\u30eb\u8ef8\uff1a\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u58f2\u4e0a\u63a8\u79fb<\/li>\n\n\n\n<li>\u5546\u54c1\u8ef8\uff1a\u5546\u54c1\u30fb\u30ab\u30c6\u30b4\u30ea\u5225\u58f2\u4e0a\u63a8\u79fb<\/li>\n\n\n\n<li>\u53ce\u76ca\u6027\u8ef8\uff1a\u6ce8\u6587\u5358\u4fa1\u30fbCVR\u63a8\u79fb<\/li>\n<\/ul>\n\n\n\n<p>\u306a\u3093\u3068\u306a\u304f\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3059\u304c\u3001\u3053\u306e4\u3064\u306e\u8ef8\u304b\u3089\u8ab2\u984c\u3092\u7279\u5b9a\u3059\u308c\u3070\u3001\u300c\u65b0\u898f\u9867\u5ba2\u5411\u3051\u306b\u3001\u5e83\u544a\u7d4c\u7531\u3067\u3001\u65b0\u898f\u9867\u5ba2\u306b\u4eba\u6c17\u306e\u5546\u54c1\u3092ROAS 500%\u3092\u7dad\u6301\u3057\u3066\u8ca9\u58f2\u3059\u308b\u300d\u306a\u3069\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u8ab2\u984c\u306b\u5909\u63db\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6253\u3061\u624b\u304c\u5177\u4f53\u7684\u306b\u6c7a\u307e\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2><span id=\"i-2\">\u65b0\u898f\u30fb\u30ea\u30d4\u30fc\u30c8\u58f2\u4e0a\u306e\u63a8\u79fb<\/span><\/h2>\n\n\n\n<p>\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001\u304a\u5f97\u610f\u69d8\u306b\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u4e0a\u3067\u3001\u65b0\u898f\u30fb\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u5225\u306e\u58f2\u4e0a\u63a8\u79fb\u306f\u3001\u91cd\u8981\u306a\u6307\u6a19\u3067\u3001Shopify\u3067\u3082\u7c21\u5358\u306b\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>Shopify\u306e\u300c\u6642\u9593\u306e\u7d4c\u904e\u306b\u3088\u308b\u58f2\u4e0a\u300d\u3068\u3044\u3046\u30ec\u30dd\u30fc\u30c8\u306e\u7d5e\u308a\u8fbc\u307f\u3067\u3001\u300c\u9867\u5ba2\u30bf\u30a4\u30d7\u300d\u3067\u300cFirst-time\u300d\u3068\u300cReturning\u300d\u3092\u9078\u629e\u3059\u308b\u3068\u3001\u65b0\u898f\u9867\u5ba2\u306e\u58f2\u4e0a\u3068\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306e\u58f2\u4e0a\u63a8\u79fb\u304c\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"593\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/customer-filter-1024x593.png\" alt=\"\" class=\"wp-image-4093\" srcset=\"https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/customer-filter-1024x593.png 1024w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/customer-filter-300x174.png 300w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/customer-filter-768x445.png 768w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/customer-filter.png 1346w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u58f2\u4e0a\u3068\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306e\u58f2\u4e0a\u304c\u3001\u3069\u3061\u3089\u304c\u5927\u304d\u3044\u304b\u3001\u3069\u3061\u3089\u304c\u5897\u3048\u3066\u3044\u308b\u304b\u30fb\u6e1b\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306e\u58f2\u4e0a\u304c\u5927\u304d\u3044\u5834\u5408\u30012\u56de\u76ee\u30013\u56de\u76ee\u306a\u3069\u3001\u8cfc\u5165\u56de\u6570\u5225\u306e\u58f2\u4e0a\u306e\u63a8\u79fb\u3082\u78ba\u8a8d\u3057\u307e\u3059\u3002\u8cfc\u5165\u56de\u6570\u5225\u306e\u58f2\u4e0a\u306f\u3001Shopify\u306e\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u306b\u306f\u7528\u610f\u3055\u308c\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u6ce8\u6587\u30c7\u30fc\u30bf\u3092\u96c6\u8a08\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u3001Shopify\u306e\u6ce8\u6587\u56de\u6570\u5225\u306e\u58f2\u4e0a\u3092\u3001\u96c6\u8a08\u3057\u3066Looker Studio\u3067\u8868\u793a\u3057\u305f\u30b0\u30e9\u30d5\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"495\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/purchase-time-sales-1024x495.png\" alt=\"\" class=\"wp-image-4094\" srcset=\"https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/purchase-time-sales-1024x495.png 1024w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/purchase-time-sales-300x145.png 300w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/purchase-time-sales-768x371.png 768w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/purchase-time-sales-1536x743.png 1536w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/purchase-time-sales.png 1936w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30ea\u30d4\u30fc\u30c8\u58f2\u4e0a\u304c\u4f38\u3073\u3066\u3044\u306a\u3044\u5834\u5408\u30012\u56de\u76ee\u306e\u58f2\u4e0a\u306f\u4f38\u3073\u3066\u3044\u308b\u304c\u30013\u56de\u76ee\u4ee5\u964d\u306f\u4f38\u3073\u3066\u3044\u306a\u3044\u5834\u5408\u3001F3\u8ee2\u63db\u7387\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u304c\u91cd\u8981\u3060\u3068\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2><span id=\"i-3\">\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u58f2\u4e0a\u63a8\u79fb<\/span><\/h2>\n\n\n\n<p>\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u8ab2\u984c\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30c1\u30e3\u30cd\u30eb\u306e\u5bfe\u7b56\u3092\u6253\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u58f2\u4e0a\u3084\u6d41\u5165\u306e\u63a8\u79fb\u306fGoogle Analytics\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u7d4c\u7531\u306e\u58f2\u4e0a\u304c\u5927\u304d\u3044\u304b\u3001\u4f38\u3073\u3066\u3044\u308b\u304b\u30fb\u6e1b\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u58f2\u4e0a\u5272\u5408\u306e\u5927\u304d\u306a\u30c1\u30e3\u30cd\u30eb\u306b\u3064\u3044\u3066\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5358\u4f4d\u3001\u5546\u54c1\u5358\u4f4d\u3067\u3082\u78ba\u8a8d\u3057\u307e\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5358\u4f4d\u306e\u96c6\u8a08\u3092Google Analytics\u3067\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u30ea\u30f3\u30af\u5148\u306bUTM Campaign\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u8cfc\u5165\u8005\u5411\u3051\u306e\u30e1\u30eb\u30de\u30ac\u3068\u3001\u672a\u8cfc\u5165\u8005\u5411\u3051\u306e\u30e1\u30eb\u30de\u30ac\u3092Google Analytics\u3067\u96c6\u8a08\u3057\u305f\u3044\u3068\u304d\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306butm_campaign=purchased_\u25ef\u25ef\u25ef\u3068utm_campaign=not_purchased_\u25ef\u25ef\u25ef\u306e\u3088\u3046\u306bUTM Campaign\u306e\u30d7\u30ea\u30bb\u30c3\u30c8\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"267\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/utm_campaign-1024x267.png\" alt=\"\" class=\"wp-image-4091\" srcset=\"https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/utm_campaign-1024x267.png 1024w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/utm_campaign-300x78.png 300w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/utm_campaign-768x200.png 768w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/utm_campaign-1536x400.png 1536w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/utm_campaign.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">UTM Campaign\u306e\u8a2d\u5b9a\u3067\u5206\u6790\u304c\u3057\u3084\u3059\u304f\u306a\u308b<\/figcaption><\/figure>\n\n\n\n<p>\u30e1\u30fc\u30eb\u5168\u4f53\u306e\u58f2\u4e0a\u304c\u5897\u3048\u3066\u3044\u308b\u5834\u5408\u3082\u3001 \u8cfc\u5165\u8005\u5411\u3051\u30e1\u30fc\u30eb\u306e\u58f2\u4e0a\u306f\u5897\u3048\u3066\u3044\u308b\u304c\u3001\u672a\u8cfc\u5165\u8005\u5411\u3051\u306e\u30e1\u30fc\u30eb\u306e\u58f2\u4e0a\u306f\u5897\u3048\u3066\u3044\u306a\u3044\u306a\u3069\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u5206\u304b\u308c\u3070\u3001\u672a\u8cfc\u5165\u8005\u5411\u3051\u30e1\u30fc\u30eb\u3092\u6539\u5584\u3067\u304d\u308c\u3070\u3001\u66f4\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u305b\u308b\u3068\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2><span id=\"i-4\">\u5546\u54c1\u30fb\u30ab\u30c6\u30b4\u30ea\u5225\u58f2\u4e0a\u63a8\u79fb<\/span><\/h2>\n\n\n\n<p>\u5546\u54c1\u30fb\u30ab\u30c6\u30b4\u30ea\u5225\u306e\u58f2\u4e0a\u63a8\u79fb\u306f\u3001Shopify\u306e\u300c\u6642\u9593\u306e\u7d4c\u904e\u306b\u3088\u308b\u58f2\u4e0a\u300d\u3067\u3001\u5546\u54c1ID\u30fb\u5546\u54c1\u540d\u30fb\u5546\u54c1\u30bf\u30a4\u30d7\u306a\u3069\u3067\u7d5e\u3063\u3066\u3001\u5404\u5546\u54c1\u30fb\u30ab\u30c6\u30b4\u30ea\u5225\u306e\u58f2\u4e0a\u63a8\u79fb\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"596\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/product-filter-1024x596.png\" alt=\"\" class=\"wp-image-4092\" srcset=\"https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/product-filter-1024x596.png 1024w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/product-filter-300x175.png 300w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/product-filter-768x447.png 768w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/product-filter.png 1326w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u5546\u54c1\u6570\u3084\u30ab\u30c6\u30b4\u30ea\u6570\u304c\u591a\u3044\u5834\u5408\u306f\u3001Shopfy\u306e\u30c7\u30fc\u30bf\u3092Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3084Bigquery\u306b\u53d6\u308a\u8fbc\u3093\u3067\u3001Google\u306eLooker\u30b9\u30bf\u30b8\u30aa\u306a\u3069\u3067\u78ba\u8a8d\u3059\u308b\u3068\u3044\u3063\u305f\u65b9\u6cd5\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3069\u306e\u5546\u54c1\u30fb\u30ab\u30c6\u30b4\u30ea\u306e\u58f2\u4e0a\u304c\u5927\u304d\u3044\u304b\u3001\u4f38\u3073\u3066\u3044\u308b\u30fb\u6e1b\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u305f\u4e0a\u3067\u3001\u8cfc\u5165\u56de\u6570\u3084\u30c1\u30e3\u30cd\u30eb\u3068\u3082\u639b\u3051\u5408\u308f\u305b\u3066\u30c7\u30fc\u30bf\u3092\u6df1\u6398\u308a\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001T\u30b7\u30e3\u30c4\u306e\u58f2\u4e0a\u304c\u4f38\u3073\u3066\u3044\u308b\u5834\u5408\u306b\u3001\u521d\u56de\u8cfc\u5165\u9867\u5ba2\u3067\u4f38\u3073\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308c\u3070\u3001T\u30b7\u30e3\u30c4\u3092\u65b0\u898f\u9867\u5ba2\u306b\u5e83\u544a\u306a\u3069\u3067\u9732\u51fa\u3057\u3066\u3044\u3051\u3070\u58f2\u4e0a\u3092\u4f38\u3070\u305b\u305d\u3046\u3060\u3068\u5224\u65ad\u3067\u304d\u305f\u308a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2><span id=\"CVR\">\u6ce8\u6587\u5358\u4fa1\u30fbCVR\u63a8\u79fb<\/span><\/h2>\n\n\n\n<p>\u6ce8\u6587\u5358\u4fa1\u3001CVR\u306e\u63a8\u79fb\u306f\u3001\u30c1\u30e3\u30cd\u30eb\u5225\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001Google Analytics\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002Google Analytics\u3067\u78ba\u8a8d\u3057\u3066\u3082\u826f\u3044\u3067\u3059\u3057\u3001\u96c6\u8a08\u3057\u3066\u304b\u3089Looker Studio\u306a\u3069\u3067\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3082\u4fbf\u5229\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"878\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/average-price-1024x878.png\" alt=\"\" class=\"wp-image-4095\" srcset=\"https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/average-price-1024x878.png 1024w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/average-price-300x257.png 300w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/average-price-768x658.png 768w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/average-price.png 1092w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u6ce8\u6587\u5358\u4fa1\u304c\u4f4e\u3044\u307b\u3069\u3001CVR\u306f\u9ad8\u304f\u306a\u308b\u305f\u3081\u3001\u6ce8\u6587\u5358\u4fa1\u00d7CVR\u306eRevenue per visit\uff081\u56de\u8a2a\u554f\u3042\u305f\u308a\u306e\u671f\u5f85\u58f2\u4e0a\uff09\u3092\u8a08\u7b97\u3057\u3066\u3001Revenue per visit\u306e\u63a8\u79fb\u304b\u3089\u30b9\u30c8\u30a2\u8a2a\u554f\u306e\u53ce\u76ca\u6027\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u5e83\u544a\u7d4c\u7531\u306eRevenue per visit\u304c100\u5186\u306e\u3068\u304d\u3001CPC\u304c100\u5186\u3092\u8d85\u3048\u3066\u3044\u308c\u3070\u3001\u5229\u76ca\u306f\u51fa\u3065\u3089\u3044\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"374\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/revenue-per-visit-1024x374.png\" alt=\"\" class=\"wp-image-4096\" srcset=\"https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/revenue-per-visit-1024x374.png 1024w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/revenue-per-visit-300x110.png 300w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/revenue-per-visit-768x281.png 768w, https:\/\/storehero.io\/wp-content\/uploads\/2023\/05\/revenue-per-visit.png 1056w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u5404\u30c1\u30e3\u30cd\u30eb\u306eRevenue per visit\u4ee5\u4e0a\u306b\u96c6\u5ba2\u30b3\u30b9\u30c8\uff08\u4eba\u4ef6\u8cbb\u542b\u3080\uff09\u3092\u639b\u3051\u3065\u3089\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u304c\u3001\u9006\u306bRevenue per visit\u3092\u9ad8\u3081\u308c\u3070\u3001\u69d8\u3005\u306a\u96c6\u5ba2\u65bd\u7b56\u304c\u884c\u3048\u308b\u3068\u8003\u3048\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002Revenue per visit\u3082\u3001\u305d\u306e\u5024\u304c\u5927\u304d\u3044\u304b\u5c0f\u3055\u3044\u304b\u3067\u3001\u6253\u3061\u624b\u306e\u5e45\u3092\u6c7a\u3081\u308b\u3001\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<h2><span id=\"StoreHero\">StoreHero\u3092\u6d3b\u7528\u3057\u305f\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u30fb\u8a08\u6e2c\u74b0\u5883\u306e\u69cb\u7bc9 <\/span><\/h2>\n\n\n\n<p>StoreHero\u3067\u306fShopify\u3067\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u8ab2\u984c\u3092\u6301\u3064\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u3055\u307e\u306b\u3001\u30b0\u30ed\u30fc\u30b9\u65bd\u7b56\u306e\u5fb9\u5e95\u5b9f\u884c\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3084\u8a08\u6e2c\u306b\u3064\u3044\u3066\u3082\u3001\u30b0\u30ed\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0StoreHero\u3092\u6d3b\u7528\u3057\u3001Shopify\u3001\u5404\u7a2e\u30a2\u30d7\u30ea\u3001GA\u3001\u5e83\u544a\u306a\u3069\u304b\u3089\u30c7\u30fc\u30bf\u3092\u96c6\u7d04\u3057\u305f\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u4f5c\u6210\u3084\u5206\u6790\u306b\u5fc5\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306a\u3069\u3001\u5b9f\u88c5\u304c\u96e3\u3057\u3044\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u30fb\u8a08\u6e2c\u74b0\u5883\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u73fe\u5728\u3001\u7121\u6599\u30b9\u30c8\u30a2\u8a3a\u65ad\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002\u8a08\u6e2c\u74b0\u5883\u306e\u69cb\u7bc9\u3084\u30b0\u30ed\u30fc\u30b9\u65bd\u7b56\u5168\u822c\u306b\u8ab2\u984c\u3092\u304a\u6301\u3061\u306e\u65b9\u306f\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002 <a href=\"https:\/\/storehero.io\/ja\/news\/store-diagnosis\/\" title=\"\u7121\u6599\u30b9\u30c8\u30a2\u8a3a\u65ad\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089\">\u7121\u6599\u30b9\u30c8\u30a2\u8a3a\u65ad\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>\n\n\n\n<h2><span id=\"i-5\">\u307e\u3068\u3081<\/span><\/h2>\n\n\n\n<p>Shopify\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u3055\u3093\u5411\u3051\u306b\u3001\u8ab2\u984c\u628a\u63e1\u3092\u3059\u308b\u305f\u3081\u306b\u7d76\u5bfe\u306b\u898b\u308b\u3079\u304d4\u3064\u306e\u6307\u6a19\u3092\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u4eca\u56de\u7d39\u4ecb\u3057\u305f\u6307\u6a19\u3092\u3001\u5b9a\u671f\u7684\u306b\u628a\u63e1\u3057\u3066\u3044\u305f\u3060\u304f\u3068\u3001\u73fe\u72b6\u306e\u8ab2\u984c\u304c\u6b6a\u307f\u306a\u304f\u7406\u89e3\u3067\u304d\u3001\u30b0\u30ed\u30fc\u30b9\u306b\u76f4\u7d50\u3059\u308b\u6253\u3061\u624b\u304c\u5224\u65ad\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>StoreHero\u3067\u306f\u3001\u30b0\u30ed\u30fc\u30b9\u652f\u63f4\u3092\u5b9f\u65bd\u3059\u308b\u969b\u3001\u307e\u305a\u5404\u7a2e\u6307\u6a19\u3092\u78ba\u8a8d\u3057\u3066\u3001\u30b0\u30ed\u30fc\u30b9\u8ab2\u984c\u3092\u628a\u63e1\u3057\u3066\u3044\u307e\u3059\u3002StoreHero\u3068\u8ab2\u984c\u628a\u63e1\u304b\u3089\u30b0\u30ed\u30fc\u30b9\u306e\u53d6\u308a\u7d44\u307f\u3092\u5b9f\u65bd\u3057\u3066\u307f\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u3001\u304a\u58f0\u304c\u3051\u304f\u3060\u3055\u3044\u3002\u697d\u3057\u304f\u30b0\u30ed\u30fc\u30b9\u65bd\u7b56\u306b\u53d6\u308a\u7d44\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>StoreHero\u3067\u306f\u58f2\u308c\u308b\u30b9\u30c8\u30a2\u306e\u8a2d\u8a08\u304b\u3089\u3054\u652f\u63f4\u304c\u53ef\u80fd\u3067\u3059\u3002\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002=&gt;<a href=\"https:\/\/storehero.io\/ja\/ebook_service_material\/\" target=\"_blank\" rel=\"noreferrer noopener\">StoreHero\u306e\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599\u3092\u898b\u308b<\/a><\/p>\n","protected":false},"featured_media":4097,"template":"","cat-shopify":[13],"tag-shopify":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/shopify\/4088"}],"collection":[{"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/shopify"}],"about":[{"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/types\/shopify"}],"version-history":[{"count":6,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/shopify\/4088\/revisions"}],"predecessor-version":[{"id":6513,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/shopify\/4088\/revisions\/6513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/media\/4097"}],"wp:attachment":[{"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/media?parent=4088"}],"wp:term":[{"taxonomy":"cat-shopify","embeddable":true,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/cat-shopify?post=4088"},{"taxonomy":"tag-shopify","embeddable":true,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/tag-shopify?post=4088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}