{"id":6802,"date":"2024-12-27T17:22:54","date_gmt":"2024-12-27T08:22:54","guid":{"rendered":"https:\/\/storehero.io\/?post_type=shopify&#038;p=6802"},"modified":"2025-12-09T17:16:47","modified_gmt":"2025-12-09T08:16:47","slug":"dialogue-advertising","status":"publish","type":"shopify","link":"https:\/\/storehero.io\/ja\/shopify\/dialogue-advertising\/","title":{"rendered":"Shopify\u3067\u52a0\u901f\u3059\u308bEC\u5e83\u544a\u904b\u7528\uff1a\u30c7\u30fc\u30bf\u9023\u643a\u3068AI\u6642\u4ee3\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6226\u7565 \u2014\u2014Yuwai\u682a\u5f0f\u4f1a\u793e\u4ee3\u8868\u7530\u4e2d\u5e83\u6a39\u6c0f\u3068StoreHero\u4ee3\u8868\u9ed2\u702c\u306e\u5bfe\u8ac7"},"content":{"rendered":"\n<p><strong>\u306f\u3058\u3081\u306b<\/strong><br>\u4eca\u56de\u3054\u767b\u5834\u3044\u305f\u3060\u304f\u306e\u306f\u3001\u9577\u5e74\u306b\u308f\u305f\u308aWeb\u5e83\u544a\u904b\u7528\u306e\u7b2c\u4e00\u7dda\u3067\u6d3b\u8e8d\u3057\u3066\u304d\u305f\u7530\u4e2d\u3055\u3093\u3002NHK\u3067\u653e\u9001\u30a8\u30f3\u30b8\u30cb\u30a2\u3068\u3057\u3066\u793e\u4f1a\u4eba\u30ad\u30e3\u30ea\u30a2\u3092\u30b9\u30bf\u30fc\u30c8\u3057\u3001\u305d\u306e\u5f8c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u91ce\u3078\u8ee2\u8eab\u3002\u30a2\u30a4\u30ec\u30c3\u30d7\u7cfb\u30d9\u30f3\u30c1\u30e3\u30fc\u3084\u30a2\u30ca\u30b0\u30e9\u30e0\u682a\u5f0f\u4f1a\u793e\u3067\u306e\u7d4c\u9a13\u3092\u7d4c\u3066\u3001\u6628\u5e74\u72ec\u7acb\u3002\u73fe\u5728\u306f\u3001\u4e8b\u696d\u4e3b\u306e\u30a4\u30f3\u30cf\u30a6\u30b9\u904b\u7528\u652f\u63f4\u3084\u5e83\u544a\u4ee3\u7406\u5e97\u82e5\u624b\u5c64\u3078\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308a\u6d3b\u52d5\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br>\u672c\u5bfe\u8ac7\u3067\u306f\u3001Shopify\u3092\u6d3b\u7528\u3057\u305fEC\u5e83\u544a\u904b\u7528\u306e\u7279\u5fb4\u3084\u3001Google\u30fbMeta\uff08Facebook\/Instagram\uff09\u5e83\u544a\u3092\u4e2d\u5fc3\u3068\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9078\u3073\u3001\u3055\u3089\u306b\u30c7\u30fc\u30bf\u6d3b\u7528\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6226\u7565\u3001\u5c06\u6765\u306e\u30c8\u30ec\u30f3\u30c9\u307e\u3067\u5e45\u5e83\u304f\u4f3a\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2024\/12\/R4I0519-1024x683.jpg\" alt=\"\" class=\"wp-image-6814\" srcset=\"https:\/\/storehero.io\/wp-content\/uploads\/2024\/12\/R4I0519-1024x683.jpg 1024w, https:\/\/storehero.io\/wp-content\/uploads\/2024\/12\/R4I0519-300x200.jpg 300w, https:\/\/storehero.io\/wp-content\/uploads\/2024\/12\/R4I0519-768x512.jpg 768w, https:\/\/storehero.io\/wp-content\/uploads\/2024\/12\/R4I0519.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Yuwai\u682a\u5f0f\u4f1a\u793e \u4ee3\u8868 \u7530\u4e2d\u5e83\u6a39\u6c0f<\/figcaption><\/figure>\n\n\n\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u7530\u4e2d\u6c0f\u306e\u30d0\u30c3\u30af\u30b0\u30e9\u30a6\u30f3\u30c9<\/a><\/li><li><a href=\"#Shopify\"><span class=\"toc_number toc_depth_1\">2<\/span> Shopify\u306a\u3089\u3067\u306f\u306e\u5e83\u544a\u904b\u7528\u306e\u7279\u5fb4<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">3<\/span> \u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9078\u3073\u3068\u904b\u7528\u4e0a\u306e\u8003\u3048\u65b9<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">4<\/span> \u30c7\u30fc\u30bf\u9023\u643a\u306e\u30b3\u30c4\u3068\u6ce8\u610f\u70b9<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_1\">5<\/span> \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6226\u7565\u3068\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6539\u5584<\/a><\/li><li><a href=\"#LTV\"><span class=\"toc_number toc_depth_1\">6<\/span> \u4e00\u6b69\u8e0f\u307f\u8fbc\u3093\u3060\u904b\u7528\uff1a\u5728\u5eab\u3001LTV\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u6226\u7565<\/a><\/li><li><a href=\"#AI\"><span class=\"toc_number toc_depth_1\">7<\/span> \u5c06\u6765\u5c55\u671b\uff1aAI\u6d3b\u7528\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6642\u4ee3<\/a><\/li><\/ul><\/div>\n<h3><span id=\"i\">\u7530\u4e2d\u6c0f\u306e\u30d0\u30c3\u30af\u30b0\u30e9\u30a6\u30f3\u30c9<\/span><\/h3>\n\n\n\n<p><strong>\u9ed2\u702c:<\/strong> \u521d\u3081\u3066\u7530\u4e2d\u3055\u3093\u3092\u77e5\u308b\u8aad\u8005\u306e\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u306e\u3067\u3001\u3053\u308c\u307e\u3067\u306e\u3054\u7d4c\u6b74\u3092\u7c21\u5358\u306b\u304a\u805e\u304b\u305b\u3044\u305f\u3060\u3051\u307e\u3059\u304b\uff1f<\/p>\n\n\n\n<p><strong>\u7530\u4e2d\uff1a<\/strong><br>\u50d5\u306f\u6700\u521d\u3001NHK\u3067\u653e\u9001\u30a8\u30f3\u30b8\u30cb\u30a2\u3068\u3057\u3066\u30ad\u30e3\u30ea\u30a2\u3092\u30b9\u30bf\u30fc\u30c8\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u5f8c\u30012009\u5e74\u9803\u306b\u5e83\u544a\u4ee3\u7406\u5e97\u3067\u5e83\u544a\u904b\u7528\u3092\u624b\u639b\u3051\u30012012\u5e74\u304b\u3089\u30a2\u30ca\u30b0\u30e9\u30e0\u306b1\u4eba\u76ee\u306e\u793e\u54e1\u3068\u3057\u3066\u53c2\u52a0\u300211\u5e74\u534a\u307b\u3069\u5728\u7c4d\u3057\u3066\u6628\u5e749\u6708\u306b\u72ec\u7acb\u3057\u307e\u3057\u305f\u3002\u73fe\u5728\u306f\u3001\u4e8b\u696d\u4e3b\u304c\u30a4\u30f3\u30cf\u30a6\u30b9\u3067\u5e83\u544a\u3092\u904b\u7528\u3059\u308b\u969b\u306e\u652f\u63f4\u3084\u3001\u5e83\u544a\u4ee3\u7406\u5e97\u306e\u82e5\u624b\u3078\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3084\u30b5\u30dd\u30fc\u30c8\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"Shopify\">Shopify\u306a\u3089\u3067\u306f\u306e\u5e83\u544a\u904b\u7528\u306e\u7279\u5fb4<\/span><\/h3>\n\n\n\n<p><strong>\u9ed2\u702c:<\/strong> Shopify\u3092\u6d3b\u7528\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u3001\u5e83\u544a\u904b\u7528\u9762\u3067\u7279\u7b46\u3059\u3079\u304d\u30e1\u30ea\u30c3\u30c8\u306b\u306f\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u70b9\u304c\u6319\u3052\u3089\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p><strong>\u7530\u4e2d\uff1a<\/strong><br>Shopify\u306f\u6d77\u5916\u767a\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u306e\u3067\u3001Google\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u30bb\u30f3\u30bf\u30fc\u3084Meta\u306e\u30ab\u30bf\u30ed\u30b0\u3001YouTube\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3001Pinterest\u306a\u3069\u6d77\u5916\u7cfb\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306e\u9023\u643a\u304c\u975e\u5e38\u306b\u30b9\u30e0\u30fc\u30ba\u3067\u3059\u3002\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u3067\u5546\u54c1\u30c7\u30fc\u30bf\u3084\u5728\u5eab\u304c\u53cd\u6620\u3055\u308c\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u5358\u72ec\u3067\u3082\u30b9\u30d4\u30fc\u30c7\u30a3\u306b\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3067\u304d\u307e\u3059\u3002<br>\u73fe\u5728\u306e\u904b\u7528\u578b\u5e83\u544a\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u3092\u6a5f\u68b0\u5b66\u7fd2\u306b\u30a4\u30f3\u30d7\u30c3\u30c8\u3059\u308b\u3053\u3068\u304c\u4e3b\u6d41\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001Google\u3067\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30c3\u30c1\u7528\u306e\u9867\u5ba2\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ea\u30b9\u30c8\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u304c\u3001Shopify\u3092\u5229\u7528\u3059\u308c\u3070\u305d\u306e\u30ea\u30b9\u30c8\u3068\u306e\u9023\u643a\u3084\u66f4\u65b0\u304c\u5bb9\u6613\u304b\u3064\u81ea\u52d5\u7684\u306b\u884c\u308f\u308c\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u4ed5\u7d44\u307f\u306b\u3088\u308a\u3001\u6700\u65b0\u306e\u904b\u7528\u578b\u5e83\u544a\u306e\u6d41\u308c\u306b\u30b9\u30e0\u30fc\u30ba\u306b\u4e57\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u52b9\u7387\u7684\u306a\u5e83\u544a\u904b\u7528\u304c\u5b9f\u73fe\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u9ed2\u702c:<\/strong> \u4e00\u65b9\u3067\u3001\u5c0e\u5165\u3084\u904b\u7528\u306e\u969b\u306b\u6c17\u3092\u3064\u3051\u3066\u304a\u304f\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u70b9\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p><strong>\u7530\u4e2d\uff1a<\/strong><br>Shopify\u306f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027\u304c\u9ad8\u304f\u3001\u3055\u307e\u3056\u307e\u306a\u30a2\u30d7\u30ea\u3092\u5c0e\u5165\u3067\u304d\u307e\u3059\u304c\u3001\u305d\u306e\u7d50\u679c\u300c\u30b5\u30a4\u30c8\u4e0a\u306e\u4fa1\u683c\u3084\u5728\u5eab\u60c5\u5831\u300d\u3068\u300c\u5e83\u544a\u5074\u306b\u9001\u3089\u308c\u308b\u60c5\u5831\u300d\u306b\u98df\u3044\u9055\u3044\u304c\u51fa\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5272\u5f15\u30fb\u9001\u6599\u8a08\u7b97\u304c\u30a2\u30d7\u30ea\u3067\u72ec\u81ea\u7ba1\u7406\u3055\u308c\u3066\u3044\u308b\u3068\u3001\u5e83\u544a\u5074\u306e\u30d5\u30a3\u30fc\u30c9\u60c5\u5831\u3068\u30b5\u30a4\u30c8\u8868\u793a\u304c\u30ba\u30ec\u3001\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u30bb\u30f3\u30bf\u30fc\u3067\u4e0d\u627f\u8a8d\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u3068\u304f\u306b\u4fa1\u683c\u9762\u3067\u306e\u9f5f\u9f6c\u306b\u306f\u8981\u6ce8\u610f\u3067\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"i-2\">\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9078\u3073\u3068\u904b\u7528\u4e0a\u306e\u8003\u3048\u65b9<\/span><\/h3>\n\n\n\n<p><strong>\u9ed2\u702c:<\/strong> EC\u5e83\u544a\u306e\u904b\u7528\u306b\u304a\u3044\u3066\u3001Google\u5e83\u544a\u3084Meta\u5e83\u544a\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u629e\u3059\u308b\u969b\u306b\u306f\u3001\u6271\u3046\u5546\u6750\u3084\u6708\u5546\u898f\u6a21\u306b\u3088\u3063\u3066\u826f\u3044\u4f7f\u3044\u5206\u3051\u65b9\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p><strong>\u7530\u4e2d\uff1a<\/strong><br>\u5546\u6750\u3068\u3044\u3046\u3088\u308a\u306f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u5909\u308f\u308b\u5370\u8c61\u3067\u3059\u3002SKU\uff08\u5546\u54c1\u6570\uff09\u304c\u591a\u3044\u7dcf\u5408\u578bEC\u306e\u5834\u5408\u3001Google\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u30fbP-max\u3084Meta\u306e\u30ab\u30bf\u30ed\u30b0\u5e83\u544a\u3092\u30d5\u30eb\u6d3b\u7528\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u9006\u306b\u5358\u54c1\u901a\u8ca9\u306e\u3088\u3046\u306b\u5546\u54c1\u7406\u89e3\u304c\u5fc5\u8981\u306a\u5834\u5408\u306f\u3001Meta\u3067\u30d3\u30b8\u30e5\u30a2\u30eb\uff0b\u30c6\u30ad\u30b9\u30c8\u30d9\u30fc\u30b9\u306e\u8a34\u6c42\u304c\u6709\u52b9\u306a\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u306d\u3002\u885d\u52d5\u8cb7\u3044\u3092\u72d9\u3046\u306a\u3089Meta\u3001\u6307\u540d\u8cb7\u3044\u306a\u3089Google\u3001\u3068\u3044\u3046\u6574\u7406\u3082\u3057\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u9ed2\u702c:<\/strong> \u4ed6\u306e\u5a92\u4f53\u3001\u4f8b\u3048\u3070Yahoo!\u3084TikTok\u306a\u3069\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong>\u7530\u4e2d\uff1a<\/strong><br>Yahoo!\u3082\u4f7f\u308f\u308c\u307e\u3059\u304c\u3001\u512a\u5148\u5ea6\u306f\u4f4e\u3081\u3067\u3059\u306d\u3002TikTok\u306f\u8a08\u6e2c\u7cbe\u5ea6\u304c\u4e0d\u5b89\u5b9a\u306a\u30b1\u30fc\u30b9\u3082\u3042\u308a\u3001\u73fe\u6642\u70b9\u3067\u306fMeta\u304c\u5b89\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002Google\u3067\u306fP-Max\u304c\u4e3b\u6d41\u5316\u3057\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30d5\u30a3\u30fc\u30c9\u3092\u8ef8\u306b\u5c55\u958b\u3059\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u9ed2\u702c:<\/strong> 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