{"id":704,"date":"2020-01-25T06:15:53","date_gmt":"2020-01-24T21:15:53","guid":{"rendered":"https:\/\/storehero.io\/?p=704"},"modified":"2025-11-20T01:47:13","modified_gmt":"2025-11-19T16:47:13","slug":"ltv-cac","status":"publish","type":"shopify","link":"https:\/\/storehero.io\/ja\/shopify\/ltv-cac\/","title":{"rendered":"Shopify\u3067LTV\u3068CAC\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u30b4\u30ea\u30b4\u30ea\u306b\u53ce\u76ca\u6539\u5584\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"\n<p>Shopify\u3067LTV\u3068CAC\u3092\u96c6\u8a08\u3057\u3066\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u53ce\u76ca\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>LTV\u3068CAC\u306f\u805e\u304d\u6163\u308c\u306a\u3044\u8a00\u8449\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001LTV\u3092\u898b\u306a\u3051\u308c\u3070\u3001\u9577\u671f\u7684\u306a\u65bd\u7b56\u3092\u904e\u5c0f\u8a55\u4fa1\u3057\u6210\u9577\u6a5f\u4f1a\u3092\u9003\u3057\u307e\u3059\u3002CAC\u3092\u628a\u63e1\u3057\u306a\u3051\u308c\u3070\u3001\u30b3\u30b9\u30c8\u3092\u904e\u5c0f\u8a55\u4fa1\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>LTV\u3068CAC\u304b\u3089\u4f5c\u6210\u3057\u305fKPI\u30c4\u30ea\u30fc\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u9069\u5207\u306b\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3001\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/storehero.io\/ja\/ebook_store_structure\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u58f2\u308c\u308b\u30b9\u30c8\u30a2\u306e\u8a2d\u8a08\u30ac\u30a4\u30c9\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\uff08\u7121\u6599\uff09<\/a><\/p>\n\n\n\n<p>StoreHero\u3067\u306f\u72ec\u81ea\u30b0\u30ed\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u3001\u30de\u30cb\u30e5\u30a2\u30eb\u904b\u7528\u3067\u306f\u3084\u308a\u304d\u308c\u306a\u3044\u304d\u3081\u7d30\u304b\u306a\u904b\u7528\u3084\u3001\u65bd\u7b56\u306e\u5927\u91cf\u5b9f\u65bd\u306b\u3088\u308b\u4e8b\u696d\u6210\u9577\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<br>Shopify\u3067\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u8ab2\u984c\u304c\u3042\u308b\u65b9\u306f\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002=&gt;<a href=\"https:\/\/storehero.io\/ja\/ebook_service_material\/\">\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599\u306e\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/p>\n\n\n\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#LTVCAC\"><span class=\"toc_number toc_depth_1\">1<\/span> \u305d\u3082\u305d\u3082LTV\u3084CAC\u3068\u306f\uff1f<\/a><ul><li><a href=\"#LTV_gt_CAC\"><span class=\"toc_number toc_depth_2\">1.1<\/span> LTV &gt; CAC\u3067\u306a\u3051\u308c\u3070\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u7acb\u3057\u306a\u3044<\/a><\/li><li><a href=\"#Payback_Period\"><span class=\"toc_number toc_depth_2\">1.2<\/span> Payback Period\uff08\u6295\u8cc7\u56de\u53ce\u671f\u9593\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#LTVCACKPI\"><span class=\"toc_number toc_depth_1\">2<\/span> LTV\u3068CAC\u4ee5\u5916\u306eKPI<\/a><\/li><li><a href=\"#KPI\"><span class=\"toc_number toc_depth_1\">3<\/span> KPI\u30c4\u30ea\u30fc<\/a><\/li><li><a href=\"#LTVCAC-2\"><span class=\"toc_number toc_depth_1\">4<\/span> LTV\u3068CAC\u306e\u8a08\u7b97\u65b9\u6cd5<\/a><ul><li><a href=\"#LTV\"><span class=\"toc_number toc_depth_2\">4.1<\/span> LTV\u306e\u8a08\u7b97\u65b9\u6cd5<\/a><\/li><li><a href=\"#ShopifyLTV\"><span class=\"toc_number toc_depth_2\">4.2<\/span> Shopify\u3067\u306eLTV\u306e\u8a08\u7b97\u65b9\u6cd5<\/a><\/li><li><a href=\"#CAC\"><span class=\"toc_number toc_depth_2\">4.3<\/span> CAC\u306e\u8a08\u7b97\u65b9\u6cd5<\/a><\/li><li><a href=\"#Payback_Period-2\"><span class=\"toc_number toc_depth_2\">4.4<\/span> Payback Period\u306e\u8a08\u7b97\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li><a href=\"#LTVCAC-3\"><span class=\"toc_number toc_depth_1\">5<\/span> LTV\u3068CAC\u306e\u6539\u5584<\/a><ul><li><a href=\"#LTV-2\"><span class=\"toc_number toc_depth_2\">5.1<\/span> LTV\u3092\u9ad8\u3081\u3066\u304b\u3089\u30b9\u30b1\u30fc\u30eb\u3092\u72d9\u3046<\/a><\/li><li><a href=\"#i\"><span class=\"toc_number toc_depth_2\">5.2<\/span> \u6210\u9577\u30c9\u30e9\u30a4\u30d0\u30fc\u3092\u898b\u3064\u3051\u308b<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">5.3<\/span> \u65bd\u7b56\u306e\u826f\u3044\u9762\u3060\u3051\u3067\u306a\u304f\u60aa\u3044\u9762\u3082\u8003\u616e<\/a><\/li><li><a href=\"#LTV-3\"><span class=\"toc_number toc_depth_2\">5.4<\/span> LTV\u306e\u6539\u5584\u65bd\u7b56\u4f8b<\/a><\/li><li><a href=\"#CAC-2\"><span class=\"toc_number toc_depth_2\">5.5<\/span> CAC\u306e\u6539\u5584\u65bd\u7b56\u4f8b<\/a><\/li><\/ul><\/li><li><a href=\"#StoreHeroCRM\"><span class=\"toc_number toc_depth_1\">6<\/span> StoreHero\u3092\u6d3b\u7528\u3057\u305fCRM\u904b\u7528\u306e\u5fb9\u5e95\u5b9f\u884c <\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">7<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"LTVCAC\">\u305d\u3082\u305d\u3082LTV\u3084CAC\u3068\u306f\uff1f<\/span><\/h2>\n\n\n\n<p>LTV\u306fLife Time Value\u306e\u7565\u3067\u3059\u3002\u65e5\u672c\u8a9e\u306b\u8a33\u3059\u3068\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3067\u3059\u30021\u4eba\u306e\u304a\u5ba2\u3055\u3093\u304c\u751f\u6daf\u3067\u652f\u6255\u3046\u5229\u76ca\u306e\u5408\u8a08\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001CAC\u306f\u3001Customer Acquisition Cost\u306e\u7565\u3067\u3059\u30021\u4eba\u306e\u304a\u5ba2\u3055\u3093\u306b\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u5fc5\u8981\u306a\u30b3\u30b9\u30c8\u306e\u610f\u5473\u3067\u3059\u3002<\/p>\n\n\n\n<p>CAC\u3068\u6df7\u540c\u3055\u308c\u3084\u3059\u3044\u306e\u304cCPA\uff08Cost Per Acquisiotn\uff09\u3067\u3059\u3002\u5e83\u544a\u904b\u7528\u3092\u3055\u308c\u3066\u3044\u308b\u65b9\u306f\u3001\u99b4\u67d3\u307f\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3001CPA\u306f1\u4eba\u306e\u304a\u5ba2\u3055\u3093\u306b\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u5e83\u544a\u8cbb\u7528\u3067\u3059\u3002<\/p>\n\n\n\n<p>CAC\u306f\u3001CPA\u306e\u3088\u3046\u306b\u5e83\u544a\u30b3\u30b9\u30c8\u3060\u3051\u3067\u306a\u304f\u3001\u4eba\u4ef6\u8cbb\u3084\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30d5\u30a3\u30fc\u306a\u3069\u306e\u904b\u7528\u30b3\u30b9\u30c8\u3084\u3001SEO\u3084UGC\u306a\u3069\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u96c6\u5ba2\u306b\u5fc5\u8981\u306a\u5236\u4f5c\u3084\u904b\u7528\u8cbb\u7528\u3082\u542b\u3081\u305f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3067\u3059\u3002\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u96c6\u5ba2\u306b\u3082\u3001\u30b3\u30b9\u30c8\u306f\u304b\u304b\u308a\u307e\u3059\u306e\u3067\u3001\u305d\u308c\u3082\u542b\u3081\u3066\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"LTV_gt_CAC\">LTV &gt; CAC\u3067\u306a\u3051\u308c\u3070\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u7acb\u3057\u306a\u3044<\/span><\/h3>\n\n\n\n<p>LTV\u304cCAC\u3088\u308a\u5927\u304d\u3044\u304b\u3069\u3046\u304b\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u6b7b\u6d3b\u554f\u984c\u3067\u3059\u3002<\/p>\n\n\n\n<p>LTV &gt; CAC\u3067\u3042\u308c\u3070\u3001\u65b0\u898f\u9867\u5ba2\u3092\u5897\u3084\u3059\u307b\u3069\u306b\u53ce\u76ca\u304c\u5897\u52a0\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001LTV &lt; CAC\u306e\u5834\u5408\u306f\u3001\u65b0\u898f\u9867\u5ba2\u304c\u5897\u3048\u308b\u307b\u3069\u306b\u53ce\u76ca\u304c\u6e1b\u5c11\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001LTV\u3068CAC\u306e\u628a\u63e1\u306f\u3001\u6295\u8cc7\u6c7a\u5b9a\u306b\u304a\u3044\u3066\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u30011\u56de\u306e\u8cb7\u3044\u7269\u306b\u3088\u308b\u7c97\u5229\u304c3000\u5186\u3001CAC\u304c5000\u5186\u306e\u5834\u5408\u3001\u5132\u3051\u304c\u51fa\u306a\u3044\u3068\u601d\u3063\u3066\u3057\u307e\u3044\u305d\u3046\u3067\u3059\u304c\u3001\u5e73\u5747\u7684\u306b\u8cfc\u5165\u983b\u5ea6\u304c5\u56de\u3067\u3042\u308c\u3070\u3001LTV\u306f15,000\u5186\uff083000\u5186\u00d75\u56de\uff09\u3068\u306a\u308a\u3001CAC\u3088\u308aLTV\u304c3\u500d\u3082\u5927\u304d\u3044\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>1\u56de\u306e\u8cb7\u3044\u7269\u3060\u3051\u3067\u5224\u65ad\u3092\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u8aa4\u3063\u305f\u6295\u8cc7\u5224\u65ad\u3092\u3057\u3066\u3057\u307e\u3046\u3068\u3053\u308d\u3067\u3057\u305f\u3002\u6295\u8cc7\u5224\u65ad\u3092\u3059\u308b\u4e0a\u3067\u3082\u3001LTV\u3092\u628a\u63e1\u3057\u3066CAC\u3068\u6bd4\u3079\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306bLTV\/CAC\uff08LTV\u30fbCAC\u6bd4\u7387\uff09\u304c3\u500d\u4ee5\u4e0a\u3067\u3042\u308c\u3070\u5065\u5168\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/DxxCogKs0wYaIgxGkVOwHWx8c_gS8x3685gVp5dHuGOAJVFhb0FuXMkBLSJA8LJkpOtH2rCY6OnPMmUzTRXRKuaO9ggLLy_HUFZnSQQ5B0CziW8gZ3toYxvEXc02OzGDheYLEvPB\" alt=\"\"\/><\/figure>\n\n\n\n<p>LTV\/CAC\u304c3\u4ee5\u4e0a\u3092\u76ee\u6a19\u306b\u53d6\u308a\u7d44\u307f\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n\n<h3><span id=\"Payback_Period\">Payback Period\uff08\u6295\u8cc7\u56de\u53ce\u671f\u9593\uff09<\/span><\/h3>\n\n\n\n<p>LTV\u3068CAC\u3092\u8003\u3048\u308b\u969b\u3001Payback Period\u3082\u91cd\u8981\u3067\u3059\u3002Payback Period\u306f\u3001\u4f55\u65e5\u3067\u6295\u8cc7\u3092\u56de\u53ce\u3067\u304d\u308b\u304b\u3068\u3044\u3046\u671f\u9593\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>LTV &gt; CAC\u3060\u3068\u3057\u3066\u3082\u3001\u56de\u53ce\u3067\u304d\u308b\u306e\u304c10\u5e74\u5f8c\u3060\u3063\u305f\u3068\u3057\u305f\u3089\u3001\u901a\u5e38\u306f\u5f85\u3066\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u67d0\u30d0\u30fc\u30b3\u30fc\u30c9\u6c7a\u6e08\u30b5\u30fc\u30d3\u30b9\u306e\u3088\u3046\u306b\u5927\u8cc7\u672c\u306e\u5834\u5408\u306f\u3001Payback Period\u304c10\u5e74\u4ee5\u4e0a\u306e\u30d3\u30b8\u30cd\u30b9\u3082\u3042\u308a\u3048\u307e\u3059\u304c\u3002<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/4ZrAHD1pfM0irySw1BQlQfvMIzTh3y_SFJ62CvLxOEbhFwJ-u_3YYAd9KGgwmcNDDAqzdjbs_aOIQmQ5ET3y1WHllAFqTh8cjyZM3dehvSuHG7vDcm4MQFWg_jk_f1ceRuKmQ2Ub\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u81ea\u793e\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u72b6\u6cc1\u304b\u3089\u3001\u56de\u53ce\u307e\u3067\u4f55\u30f6\u6708\u5f85\u3066\u308b\u304b\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u306e\u671f\u9593\u3088\u308aPayback Period\u304c\u77ed\u304f\u306a\u308b\u3088\u3046\u306bLTV\u3068CAC\u3092\u7ba1\u7406\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2><span id=\"LTVCACKPI\">LTV\u3068CAC\u4ee5\u5916\u306eKPI<\/span><\/h2>\n\n\n\n<p>LTV\u3001CAC\u4ee5\u5916\u306b\u3082\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u3067\u5927\u4e8b\u306aKPI\u306f\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>LTV\u3001CAC\u306f\u9867\u5ba2\u5358\u4f4d\u3067\u306e\u53ce\u76ca\u6027\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3001\u3069\u306e\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u3082\u628a\u63e1\u3059\u3079\u304d\u3067\u3059\u304c\u3001\u305d\u308c\u4ee5\u5916\u306b\u3082\u5728\u5eab\u3084\u88fd\u9020\u306e\u7ba1\u7406\u306a\u3069\u306b\u95a2\u3059\u308bKPI\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u304c\u91cd\u70b9\u7684\u306b\u7ba1\u7406\u3057\u305f\u3044\u9818\u57df\u306eKPI\u306f\u3001\u7d30\u304b\u3081\u306b\u5b9a\u70b9\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>Shopify\u304c\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u3067\u6d3b\u7528\u3067\u304d\u308bKPI\u3092\u4e00\u89a7\u3067\u7d39\u4ecb\u3057\u3066\u304f\u308c\u3066\u3044\u307e\u3059\u3002\u3055\u3059\u304c\u6211\u3089\u306eShopify\uff08\u7b11\uff09<\/p>\n\n\n\n<p>\r\n<div class=\"reference\"><h4>\u53c2\u8003<\/h4><ul><li><a href=\"https:\/\/www.shopify.com\/blog\/7365564-32-key-performance-indicators-kpis-for-ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"67 Key Performance Indicators (KPIs) for Ecommerce (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\">67 Key Performance Indicators (KPIs) for Ecommerce<\/a><\/li><\/ul><\/div><\/p>\n\n\n\n<p>Shopify\u306e\u30c7\u30fc\u30bf\u4ee5\u5916\u3082\u542b\u3081\u3066\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u5834\u5408\u306f\u3001<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/data-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\">Google\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb<\/a>\u3092\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u5316\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/5FGT8nzaflxY7Ux5KtwHBrRwBscl-AsbbanOIU3ODGA-TbplYWYKB8ITPtzCWdEbcNAZ3M33CA1X9VU2BzG_mRwhkk0oocMWv8H4c64xjwoLbsXTKaHllGcBGDK4dbPyQSwfTPEp\" alt=\"\"\/><\/figure>\n\n\n\n<h2><span id=\"KPI\">KPI\u30c4\u30ea\u30fc<\/span><\/h2>\n\n\n\n<p>\u81ea\u793e\u306eKPI\u3092\u6c7a\u3081\u308b\u969b\u3001KPI\u30c4\u30ea\u30fc\u3092\u6d3b\u7528\u3059\u308b\u3068\u4fbf\u5229\u3067\u3059\u3002<\/p>\n\n\n\n<p>KPI\u30c4\u30ea\u30fc\u306f\u3001\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\uff08KGI\uff09\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u306bKPI\u3092\u3064\u306a\u304e\u5408\u308f\u305b\u3066\u3001KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3057\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u58f2\u4e0a\u3092KGI\u3068\u3057\u305f\u3068\u304d\u306eKPI\u30c4\u30ea\u30fc\u306e\u4f8b\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/lUfEXX2N4lzzM7_hkzuYxFgmljpYkkD8zQybb5iaD2lFQJuivGqeE-_mjMhD6bx0XS7gkUq-bKfLKrDMCUzQubBnQD2x7UW_0xw9pMKFZGVzsS6KnXsbw9VguyhzwY8aIZ-7P8qR\" alt=\"\"\/><\/figure>\n\n\n\n<p>KPI\u30c4\u30ea\u30fc\u306f\u4f1a\u793e\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u6253\u3061\u624b\u306b\u3064\u306a\u304c\u308bKPI\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2><span id=\"LTVCAC-2\">LTV\u3068CAC\u306e\u8a08\u7b97\u65b9\u6cd5<\/span><\/h2>\n\n\n\n<p>Shopify\u306eLTV\u3068CAC\u306e\u8a08\u7b97\u65b9\u6cd5\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"LTV\">LTV\u306e\u8a08\u7b97\u65b9\u6cd5<\/span><\/h3>\n\n\n\n<p>LTV\u306e\u8a08\u7b97\u5f0f\u306f\u4e0b\u8a18\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"reference\">\n<p>LTV = 1\u6ce8\u6587\u3042\u305f\u308a\u306e\u7c97\u5229\u76ca\u984d \u00d7 1\u9867\u5ba2\u3042\u305f\u308a\u306e\u751f\u6daf\u6ce8\u6587\u6570<\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>LTV\u3092\u8a08\u7b97\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a1\u6ce8\u6587\u3042\u305f\u308a\u306e\u7c97\u5229\u76ca\u984d\u30681\u9867\u5ba2\u3042\u305f\u308a\u306e\u751f\u6daf\u6ce8\u6587\u6570\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306b\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"reference\">\n<p>1\u6ce8\u6587\u3042\u305f\u308a\u306e\u7c97\u5229\u76ca\u984d = \u58f2\u4e0a\u7dcf\u5229\u76ca \/ \u6ce8\u6587\u6570<\/p>\n<p>1\u9867\u5ba2\u3042\u305f\u308a\u306e\u751f\u6daf\u6ce8\u6587\u6570 = \u6ce8\u6587\u6570 \/ \u9867\u5ba2\u6570<\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3053\u3053\u3067\u96e3\u3057\u3044\u306e\u304c\u8cfc\u5165\u983b\u5ea6\u306e\u8a08\u7b97\u3067\u3059\u3002\u9867\u5ba2\u300c\u751f\u6daf\u300d\u4fa1\u5024\u3068\u306f\u8a00\u3048\u3001\u7121\u9650\u306e\u671f\u9593\u3067\u8a08\u7b97\u3059\u308b\u308f\u3051\u306b\u3082\u3044\u304d\u307e\u305b\u3093\u3002\u4e00\u822c\u7684\u306b\u306f\u30012\u301c3\u5e74\u3067\u4f55\u56de\u8cfc\u5165\u3055\u308c\u308b\u304b\u3067\u8cfc\u5165\u983b\u5ea6\u3068\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30b9\u30c8\u30a2\u3092\u7acb\u3061\u4e0a\u3052\u3066\u9593\u3082\u306a\u3044\u5834\u5408\u3001\u6b63\u78ba\u306a\u8cfc\u5165\u983b\u5ea6\u304c\u5206\u304b\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u5834\u5408\u306f\u3001\u8cfc\u5165\u983b\u5ea6\u306f\u696d\u754c\u5e73\u5747\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u53c2\u8003\u306b\u4eee\u7f6e\u3057\u3066LTV\u3092\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"ShopifyLTV\">Shopify\u3067\u306eLTV\u306e\u8a08\u7b97\u65b9\u6cd5<\/span><\/h3>\n\n\n\n<p>Shopify\u306e\u30c7\u30fc\u30bf\u304b\u3089LTV\u3092\u8a08\u7b97\u3059\u308b\u65b9\u6cd5\u306f\u3001\u3044\u304f\u3064\u304b\u3084\u308a\u65b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u500b\u4eba\u7684\u306b\u306f\u3001\u30b9\u30c8\u30a2\u5206\u6790&gt;\u30ec\u30dd\u30fc\u30c8\u5185\u306e\u9867\u5ba2\u7ba1\u7406&gt;\u300c\u521d\u3081\u3066\u306e\u304a\u5ba2\u69d8\u3068\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u8ca9\u58f2\u306e\u6bd4\u8f03\u300d\u30ec\u30dd\u30fc\u30c8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066LTV\u8a08\u7b97\u7528\u306e\u30ab\u30b9\u30bf\u30e0\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u306e\u304c\u826f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/4NFyjQuzRhYngDxHRv7mjTxYpHErwD7PQERUD8A5TZy-je3-U6cL0jTATgn-ORLkMr8HrgN1-BcwEcZAJbXh5EG4BZLzUYEzef_615lzL9J8rrkzUjdcaNlHIchVue6Uc9Kp6nR9\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u6708\u3001\u9867\u5ba2ID\u3001\u6ce8\u6587\u7ba1\u7406\u3001\u58f2\u4e0a\u7dcf\u5229\u76ca\u304c\u30ec\u30dd\u30fc\u30c8\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u8a2d\u5b9a\u3057LTV\u8a08\u7b97\u7528\u30ec\u30dd\u30fc\u30c8\u3068\u3057\u3066\u4fdd\u5b58\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/s-daOcx_wGSwx2a5eNDkoQnI77MNMSliyc8tOgBwKmCPGQC-jYSSEX-dXKZCqyM9l4JZHeCWHuejiJVB8DpWyEJPq1r6gODRM_hr1rfJown_mm1jqsl2Jyo8dRapEIfHMQSaLe4r\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u3053\u3061\u3089\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u904e\u53bb2\u5e74\u306a\u3044\u30573\u5e74\u5206\u3092\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3057\u3066\u3001LTV\u8a08\u7b97\u7528\u306b\u3001\u5404\u9805\u76ee\u3092\u4e0b\u8a18\u306e\u3088\u3046\u306b\u96c6\u8a08\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/hFmk7vCX3GFoun-j88x7kOYFbid3_Um7GwBvXtfgqgNDNg7J_ZShR5wG876GboLNKocK6Iw7R-n98QKbTrRq6eNVVJd1dYLFdno7SGsyRNagL3p2W9JUjLzfW3YTVMdFwLk2ngxL\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"reference\">\r\n<p><ul><li>customer_id\u3092COUNTUNIQUE\u95a2\u6570\u3067\u96c6\u8a08\u3057\u305f\u3082\u306e\u304c\u9867\u5ba2\u6570\u3002<\/li><li>orders\u3092SUM\u95a2\u6570\u3067\u96c6\u8a08\u3057\u305f\u3082\u306e\u304c\u6ce8\u6587\u6570\u3002<\/li><li>gross_profit\u3092SUM\u95a2\u6570\u3067\u96c6\u8a08\u3057\u305f\u3082\u306e\u304c\u58f2\u4e0a\u7dcf\u5229\u76ca\u3002<\/li><\/ul><\/p><\/div>\r\n<br>\n\n\n\n<p>\u3053\u306e\u6570\u5024\u3092\u4e0b\u8a18\u306e\u8a08\u7b97\u5f0f\u306b\u5f53\u3066\u306f\u3081\u3066LTV\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><div class=\"reference\"><p>LTV = 1\u6ce8\u6587\u3042\u305f\u308a\u306e\u7c97\u5229\u76ca\u984d \u00d7 1\u9867\u5ba2\u3042\u305f\u308a\u306e\u751f\u6daf\u6ce8\u6587\u6570<\/p>\r\n<p>1\u6ce8\u6587\u3042\u305f\u308a\u306e\u7c97\u5229\u76ca\u984d = \u58f2\u4e0a\u7dcf\u5229\u76ca \/ \u6ce8\u6587\u6570<\/p>\r\n<p>1\u9867\u5ba2\u3042\u305f\u308a\u306e\u751f\u6daf\u6ce8\u6587\u6570 = \u6ce8\u6587\u6570 \/ \u9867\u5ba2\u6570<\/p>\r\n<\/div><\/p>\n\n\n\n<p>\u6709\u6599\u306b\u306f\u306a\u308a\u307e\u3059\u304c\u3001<a href=\"https:\/\/apps.shopify.com\/lifetimely-lifetime-value-and-profit-analytics\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Lifetimely (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\">Lifetimely<\/a>\u3068\u3044\u3046Shopify App\u3092\u4f7f\u3048\u3070LTV\u304c\u7c21\u5358\u306b\u51fa\u305b\u307e\u3059\u3002LTV\u4ee5\u5916\u306b\u3082\u69d8\u3005\u306aKPI\u304c\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3067\u304d\u307e\u3059\u306e\u3067\u3001KPI\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3092\u3057\u3063\u304b\u308a\u884c\u3044\u305f\u3044\u5834\u5408\u306f\u6d3b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/W3isqeFWyDXPC5vPAvKee4FS9vy_UnjVRMkZXrvFZVVxNybE2ap6WPNGNhcKYYCMVO5MHE4dDDAnxDS3vTuNDIKlZRlpoy0EAjVFQU8f0JTiRvs4M7PQ9MyNkd8uLjDDSSf2veSl\" alt=\"\"\/><\/figure>\n\n\n\n<h3><span id=\"CAC\">CAC\u306e\u8a08\u7b97\u65b9\u6cd5<\/span><\/h3>\n\n\n\n<p>CAC\u306e\u8a08\u7b97\u5f0f\u306f\u4e0b\u8a18\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p>CAC = \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u5168\u3066\u306e\u30b3\u30b9\u30c8 \/ \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570<\/p>\n\n\n\n<p>\u5e83\u544a\u8cbb\u7528\u3060\u3051\u3067\u306a\u304f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3001\u30a4\u30d9\u30f3\u30c8\u51fa\u5c55\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30d5\u30a3\u30fc\u3001\u4eba\u4ef6\u8cbb\u306a\u3069\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306b\u4f7f\u3063\u305f\u5168\u30b3\u30b9\u30c8\u304cCAC\u306e\u5bfe\u8c61\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u901a\u5e38\u3001\u5e83\u544a\u306e\u5834\u5408\u306f\u3001Google\u5e83\u544a\u3001Facebook\u5e83\u544a\u3001Instagram\u5e83\u544a\u306a\u3069\u3068\u3044\u3063\u305f\u30c1\u30e3\u30cd\u30eb\u5225\u306bCAC\u3092\u5206\u89e3\u3057\u3001\u66f4\u306b\u4e88\u7b97\u3092\u6295\u4e0b\u3059\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u7e2e\u5c0f\u3059\u308b\u304b\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eba\u4ef6\u8cbb\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306a\u3069\u306e\u8af8\u7d4c\u8cbb\u306f\u3001\u5de5\u6570\u30fb\u539f\u4fa1\u7ba1\u7406\u304c\u3067\u304d\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u7ba1\u7406\u30c4\u30fc\u30eb\u3067\u307e\u3068\u3081\u3066\u96c6\u8a08\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3057\u3001\u30a8\u30af\u30bb\u30eb\u3067\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"Payback_Period-2\">Payback Period\u306e\u8a08\u7b97\u65b9\u6cd5<\/span><\/h3>\n\n\n\n<p>Payback Period\u306f\u6295\u8cc7\u56de\u53ce\u671f\u9593\u3067\u3059\u304c\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><div class=\"reference\">Payback Period = CAC \/ \u6708\u9593\u58f2\u4e0a\u7dcf\u5229\u76ca<\/div><\/p>\n\n\n\n<p>\u3053\u306ePayback Period\u304c6\u301c12\u30f6\u6708\u4ee5\u5185\u306b\u306a\u308b\u3088\u3046\u306b\u58f2\u4e0a\u7dcf\u5229\u76ca\u3092\u9ad8\u3081\u3001CAC\u3092\u6291\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2><span id=\"LTVCAC-3\">LTV\u3068CAC\u306e\u6539\u5584<\/span><\/h2>\n\n\n\n<p>LTV\u3068CAC\u306e\u6539\u5584\u306e\u8003\u3048\u65b9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>LTV\/CAC\u306eKPI\u30c4\u30ea\u30fc\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2020\/01\/6_LTV-cac.png\" alt=\"\" class=\"wp-image-723\"\/><\/figure>\n\n\n\n<p>\u3053\u306eKPI\u30c4\u30ea\u30fc\u304b\u3089\u3001LTV\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u4e0b\u8a18\u3092\u884c\u3046\u3068\u826f\u3044\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u3002<\/li>\n\n\n\n<li>\u539f\u4fa1\u3092\u4e0b\u3052\u308b\u3002<\/li>\n\n\n\n<li>\uff11\u30f6\u6708\u3042\u305f\u308a\u306e\u6ce8\u6587\u56de\u6570\u3092\u5897\u3084\u3059\u3002<\/li>\n\n\n\n<li>\u5229\u7528\u6708\u6570\u3092\u5897\u3084\u3059\uff06\u4f38\u3070\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u307e\u305fCAC\u3092\u4f4e\u304f\u3059\u308b\u306b\u306f\u4e0b\u8a18\u3092\u884c\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>CPA\u3092\u4e0b\u3052\u308b\uff08CVR\u3092\u9ad8\u3081\u308b\uff06CPC\u3092\u4e0b\u3052\u308b\uff09\u3002<\/li>\n\n\n\n<li>\u904b\u7528\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u65bd\u7b56\u3092\u4e0b\u8a183\u70b9\u306b\u6ce8\u610f\u3057\u306a\u304c\u3089\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>LTV\u3092\u9ad8\u3081\u3066\u304b\u3089\u30b9\u30b1\u30fc\u30eb\u3092\u72d9\u3046\u3002<\/li>\n\n\n\n<li>\u6210\u9577\u30c9\u30e9\u30a4\u30d0\u30fc\u3092\u898b\u3064\u3051\u308b\u3002<\/li>\n\n\n\n<li>\u65bd\u7b56\u306e\u826f\u3044\u9762\u3060\u3051\u3067\u306a\u304f\u60aa\u3044\u9762\u3082\u8003\u616e\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<h3><span id=\"LTV-2\">LTV\u3092\u9ad8\u3081\u3066\u304b\u3089\u30b9\u30b1\u30fc\u30eb\u3092\u72d9\u3046<\/span><\/h3>\n\n\n\n<p>CAC\u306f\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u9023\u52d5\u578b\u5e83\u544a\u3001\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069\u3001\u9700\u8981\u9855\u5728\u5c64\u5411\u3051\u306e\u5208\u308a\u53d6\u308a\u578b\u5e83\u544a\u3067\u904b\u7528\u3057\u3066\u3044\u308b\u3046\u3061\u306f\u4f4e\u304f\u6291\u3048\u3089\u308c\u307e\u3059\u304c\u3001\u3088\u308a\u5e83\u3044\u5c64\u3092\u72d9\u3063\u305f\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e83\u544a\u3084\u7d14\u5e83\u544a\u306a\u3069\u3092\u6d3b\u7528\u3059\u308b\u3068\u60aa\u5316\u3057\u304c\u3061\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3068\u306f\u3044\u3048\u3001\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30de\u30b9\u3092\u72d9\u3063\u305f\u5e83\u544a\u3082\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u521d\u671f\u306b\u3057\u3063\u304b\u308a\u3068LTV\u3092\u9ad8\u3081\u3066\u3001\u30de\u30b9\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3082\u53ce\u76ca\u304c\u6210\u308a\u7acb\u3064\u3088\u3046\u306b\u3057\u3066\u304b\u3089\u3001\u30b9\u30b1\u30fc\u30eb\u3092\u72d9\u3046\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"i\">\u6210\u9577\u30c9\u30e9\u30a4\u30d0\u30fc\u3092\u898b\u3064\u3051\u308b<\/span><\/h3>\n\n\n\n<p>\u65bd\u7b56\u30a2\u30a4\u30c7\u30a2\u306f\u3044\u304f\u3089\u3067\u3082\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u95c7\u96f2\u306b\u65bd\u7b56\u3092\u6253\u3061\u307e\u304f\u3063\u3066\u3082\u75b2\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u3001\u5546\u54c1\u3001\u5e83\u544a\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c7\u30fc\u30bf\u306a\u3069\u304b\u3089\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u826f\u3044\u9867\u5ba2\u3001\u5546\u54c1\u3001\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u3092\u898b\u3064\u3051\u3001\u306a\u305c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u826f\u3044\u304b\u3092\u8003\u3048\u3001\u5f53\u305f\u308a\u3092\u3064\u3051\u3066\u304b\u3089\u3001\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3068\u7121\u99c4\u6253\u3061\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u306f\u3001\u3059\u3054\u304f\u8cb7\u3063\u3066\u304f\u308c\u3066\u3044\u308b\u304a\u5ba2\u3055\u3093\u3001\u3059\u3054\u304f\u58f2\u308c\u3066\u3044\u308b\u5546\u54c1\u304c\u3001\u306a\u305c\u305d\u3046\u306a\u306e\u304b\u3092\u8abf\u3079\u308b\u3068\u3053\u308d\u304b\u3089\u59cb\u3081\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3><span id=\"i-2\">\u65bd\u7b56\u306e\u826f\u3044\u9762\u3060\u3051\u3067\u306a\u304f\u60aa\u3044\u9762\u3082\u8003\u616e<\/span><\/h3>\n\n\n\n<p>LTV\u3084CAC\u3092\u6539\u5584\u3059\u308b\u969b\u306e\u3082\u3046\u4e00\u3064\u306e\u6ce8\u610f\u70b9\u306f\u30011\u3064\u306eKPI\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u5225\u306eKPI\u304c\u60aa\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u3068\u3001\u8cfc\u5165\u56de\u6570\u304c\u6e1b\u3063\u305f\u308a\u3001CPA\u304c\u60aa\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u65bd\u7b56\u306f\u3001\u826f\u3044\u9762\u3060\u3051\u3067\u306a\u304f\u60aa\u3044\u9762\u306b\u3082\u8003\u616e\u3057\u3066\u30c8\u30fc\u30bf\u30eb\u3067\u6539\u5584\u3059\u308b\u304b\u306b\u6ce8\u76ee\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3><span id=\"LTV-3\">LTV\u306e\u6539\u5584\u65bd\u7b56\u4f8b<\/span><\/h3>\n\n\n\n<p>LTV\u306e\u6539\u5584\u65bd\u7b56\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u4ee3\u8868\u7684\u306a\u3082\u306e\u3092\u5217\u6319\u3057\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5358\u4fa1\u3092\u4e0a\u3052\u308b<\/p>\n\n\n\n<ul>\n<li>\u5024\u4e0a\u3052\u3092\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u30cf\u30a4\u30b9\u30da\u30c3\u30af\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u30aa\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u5408\u308f\u305b\u8cb7\u3044\u8a34\u6c42\u3002<\/li>\n\n\n\n<li>\u30d0\u30f3\u30c9\u30eb\u5546\u54c1\u306e\u8ca9\u58f2\u3002<\/li>\n\n\n\n<li>\u9001\u6599\u7121\u6599\u57fa\u6e96\u306e\u8a2d\u5b9a\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u539f\u4fa1\u3092\u4e0b\u3052\u308b<\/p>\n\n\n\n<ul>\n<li>\u58f2\u308c\u7b4b\u5546\u54c1\u306e\u88fd\u9020\u30fb\u4ed5\u5165\u308c\u6570\u3092\u5897\u3084\u3059\u3002<\/li>\n\n\n\n<li>\u88fd\u9020\u539f\u4fa1\u306e\u6539\u5584\u3002<\/li>\n\n\n\n<li>\u7269\u6d41\u8cbb\u7528\u306e\u6539\u5584\u3002<\/li>\n<\/ul>\n\n\n\n<p>\uff11\u30f6\u6708\u3042\u305f\u308a\u306e\u6ce8\u6587\u56de\u6570\u3092\u5897\u3084\u3059<\/p>\n\n\n\n<ul>\n<li>CRM\u5168\u822c\u3002<\/li>\n\n\n\n<li>\u8cfc\u5165\u76f4\u5f8c\u30a2\u30c3\u30d7\u30bb\u30eb\u3002<\/li>\n\n\n\n<li>\u5546\u54c1\u6570\u5897\u3084\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5229\u7528\u6708\u6570\u3092\u5897\u3084\u3059\uff06\u4f38\u3070\u3059<\/p>\n\n\n\n<ul>\n<li>\u8a18\u5ff5\u65e5\u8a2d\u5b9a\u3002<\/li>\n\n\n\n<li>\u5b63\u7bc0\u7279\u96c6\u3002<\/li>\n\n\n\n<li>\u4f11\u7720\u9867\u5ba2\u6d3b\u6027\u5316\u3002<\/li>\n\n\n\n<li>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5546\u54c1\u3002<\/li>\n\n\n\n<li>\u30b5\u30dd\u30fc\u30c8\u5f37\u5316\u3002<\/li>\n\n\n\n<li>\u30e1\u30eb\u30de\u30ac\u3002<\/li>\n\n\n\n<li>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3002<\/li>\n<\/ul>\n\n\n\n<h3><span id=\"CAC-2\">CAC\u306e\u6539\u5584\u65bd\u7b56\u4f8b<\/span><\/h3>\n\n\n\n<p>CAC\u306e\u6539\u5584\u65bd\u7b56\u4f8b\u3082\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u3061\u3089\u3082\u4ee3\u8868\u7684\u306a\u3082\u306e\u3092\u5217\u6319\u3057\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>CVR\u3092\u9ad8\u3081\u308b<\/p>\n\n\n\n<ul>\n<li>UI\u6539\u5584\u3002<\/li>\n\n\n\n<li>\u5546\u54c1\u60c5\u5831\u30ea\u30c3\u30c1\u5316\u3002<\/li>\n\n\n\n<li>\u30ec\u30d3\u30e5\u30fc\u53ce\u96c6\u3002<\/li>\n\n\n\n<li>\u6c7a\u6e08\u624b\u6bb5\u3092\u5897\u3084\u3059\u3002<\/li>\n\n\n\n<li>\u9ad8CVR\u5e83\u544a\u306b\u4e88\u7b97\u3092\u5bc4\u305b\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p>CPC\u3092\u4e0b\u3052\u308b<\/p>\n\n\n\n<ul>\n<li>\u4f4eCPC\u5e83\u544a\u306b\u4e88\u7b97\u3092\u5bc4\u305b\u308b\u3002<\/li>\n\n\n\n<li>\u54c1\u8cea\u30b9\u30b3\u30a2\u3092\u9ad8\u3081\u308b\u3002<\/li>\n\n\n\n<li>\u5165\u672d\u5358\u4fa1\u3092\u4e0b\u3052\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u904b\u7528\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b<\/p>\n\n\n\n<ul>\n<li>\u904b\u7528\u3092\u52b9\u7387\u5316\u30fb\u81ea\u52d5\u5316\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u518d\u5229\u7528\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p>LTV\u3001CAC\u306e\u65bd\u7b56\u3068\u3082\u306b\u30b7\u30b9\u30c6\u30e0\u95a2\u9023\u306b\u3064\u3044\u3066\u306f\u3001\u5272\u3068Shopify App\u306e\u5c0e\u5165\u3067\u30ab\u30d0\u30fc\u3067\u304d\u308b\u3053\u3068\u304c\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2><span id=\"StoreHeroCRM\">StoreHero\u3092\u6d3b\u7528\u3057\u305fCRM\u904b\u7528\u306e\u5fb9\u5e95\u5b9f\u884c <\/span><\/h2>\n\n\n\n<p>StoreHero\u3067\u306fShopify\u3067\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u8ab2\u984c\u3092\u6301\u3064\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u3055\u307e\u306b\u3001\u30b0\u30ed\u30fc\u30b9\u65bd\u7b56\u306e\u5fb9\u5e95\u5b9f\u884c\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p>CRM\u65bd\u7b56\u306b\u3064\u3044\u3066\u3082\u3001\u30b0\u30ed\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0StoreHero\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u30fb\u5c5e\u6027\u30c7\u30fc\u30bf\u3084\u5404\u5546\u54c1\u30fbSKU\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u5728\u5eab\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30e1\u30fc\u30eb\u3001LINE\u3001\u30de\u30a4\u30da\u30fc\u30b8\u3067\u306e\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u3084\u30aa\u30d5\u30a1\u30fc\u8a34\u6c42\u306a\u3069\u3001\u30de\u30cb\u30e5\u30a2\u30eb\u904b\u7528\u3067\u306f\u5b9f\u73fe\u304c\u96e3\u3057\u3044\u304d\u3081\u7d30\u304b\u306a\u904b\u7528\u3084\u3001\u65bd\u7b56\u306e\u5927\u91cf\u5b9f\u65bd\u306b\u3088\u308a\u3001\u7d99\u7d9a\u7684\u306a\u6210\u9577\u5b9f\u73fe\u306e\u652f\u63f4\u3092\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u73fe\u5728\u3001\u7121\u6599\u30b9\u30c8\u30a2\u8a3a\u65ad\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002CRM\u3084\u30b0\u30ed\u30fc\u30b9\u65bd\u7b56\u5168\u822c\u306b\u8ab2\u984c\u3092\u304a\u6301\u3061\u306e\u65b9\u306f\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<a href=\"https:\/\/storehero.io\/ja\/news\/store-diagnosis\/\">&nbsp;\u7121\u6599\u30b9\u30c8\u30a2\u8a3a\u65ad\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>\n\n\n\n<h2><span id=\"i-3\">\u307e\u3068\u3081<\/span><\/h2>\n\n\n\n<p>Shopify\u3067LTV\u3068CAC\u3092\u96c6\u8a08\u3057\u3066\u6539\u5584\u65bd\u7b56\u3092\u6253\u3064\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u58f2\u4e0a\u3001\u7c97\u5229\u3001CPA\u306a\u3069\u306f\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u3082\u3001LTV\u3001CAC\u3092\u628a\u63e1\u3055\u308c\u3066\u3044\u306a\u3044\u30b9\u30c8\u30a2\u3055\u3093\u306f\u591a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p>LTV\u3092\u898b\u306a\u3051\u308c\u3070\u3001CRM\u306a\u3069\u9577\u671f\u7684\u306a\u6253\u3061\u624b\u306e\u512a\u5148\u5ea6\u304c\u904e\u5270\u306b\u4f4e\u304f\u306a\u308a\u3001\u6210\u9577\u6a5f\u4f1a\u3092\u9003\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002CAC\u3092\u628a\u63e1\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u30b3\u30b9\u30c8\u3092\u904e\u5c0f\u8a55\u4fa1\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305c\u3072\u3001LTV\u3068CAC\u304b\u3089\u4f5c\u6210\u3057\u305fKPI\u30c4\u30ea\u30fc\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u3001\u9069\u5207\u306b\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3001\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u3066\u3044\u305f\u3060\u3051\u305f\u3089\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>StoreHero\u3067\u306fLTV\u306e\u6700\u5927\u5316\u542b\u3081\u3066Shopify\u00d7\u30b0\u30ed\u30fc\u30b9\u5168\u822c\u306e\u652f\u63f4\u304c\u53ef\u80fd\u3067\u3059\u3002\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002=&gt;<a href=\"https:\/\/storehero.io\/ja\/ebook_service_material\/\" target=\"_blank\" rel=\"noreferrer noopener\">StoreHero\u306e\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599\u3092\u898b\u308b<\/a><\/p>\n","protected":false},"featured_media":2345,"template":"","cat-shopify":[13],"tag-shopify":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/shopify\/704"}],"collection":[{"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/shopify"}],"about":[{"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/types\/shopify"}],"version-history":[{"count":8,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/shopify\/704\/revisions"}],"predecessor-version":[{"id":8434,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/shopify\/704\/revisions\/8434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/media\/2345"}],"wp:attachment":[{"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/media?parent=704"}],"wp:term":[{"taxonomy":"cat-shopify","embeddable":true,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/cat-shopify?post=704"},{"taxonomy":"tag-shopify","embeddable":true,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/tag-shopify?post=704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}