{"id":7094,"date":"2025-03-13T14:00:33","date_gmt":"2025-03-13T05:00:33","guid":{"rendered":"https:\/\/storehero.io\/?post_type=shopify&#038;p=7094"},"modified":"2025-03-13T14:04:37","modified_gmt":"2025-03-13T05:04:37","slug":"gmu-20250129","status":"publish","type":"shopify","link":"https:\/\/storehero.io\/ja\/shopify\/gmu-20250129\/","title":{"rendered":"\u3010\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u30111\/29 Growth Meetup \u301cStoreHero\u6d41 Klaviyo\u6d3b\u7528\u8853\u301c"},"content":{"rendered":"\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#129Growth_Meetup\"><span class=\"toc_number toc_depth_1\">1<\/span> 1\/29\u958b\u50ac\u306eGrowth Meetup<\/a><\/li><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30b5\u30de\u30ea\u30fc<\/a><ul><li><a href=\"#Shopify\"><span class=\"toc_number toc_depth_2\">2.1<\/span> Shopify\u3068\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u6bd4\u8f03<\/a><\/li><li><a href=\"#CRM\"><span class=\"toc_number toc_depth_2\">2.2<\/span> CRM\u306e\u5206\u6790\u3068\u4f38\u3073\u3057\u308d\u306e\u898b\u6975\u3081<\/a><\/li><li><a href=\"#Klaviyo\"><span class=\"toc_number toc_depth_2\">2.3<\/span> Klaviyo\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30b9\u30c8\u53ce\u96c6<\/a><\/li><li><a href=\"#Klaviyo-2\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u81ea\u52d5\u30e1\u30fc\u30eb\uff08Klaviyo\u30d5\u30ed\u30fc\uff09\u306e\u6700\u9069\u5316<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">2.5<\/span> \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5e83\u544a\u306e\u9023\u643a<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">2.6<\/span> \u8cea\u7591\u5fdc\u7b54<\/a><\/li><\/ul><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_1\">3<\/span> \u53c2\u52a0\u8005\u306e\u611f\u60f3<\/a><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"129Growth_Meetup\">1\/29\u958b\u50ac\u306eGrowth Meetup<\/span><\/h2>\n\n\n\n<p>1\u670829\u65e5\u306b\u958b\u50ac\u3055\u308c\u305f\u300cGrowth Meetup\u300d\u3067\u306f\u3001Shopify\u3092\u6d3b\u7528\u3057\u3066\u4e8b\u696d\u3092\u7d99\u7d9a\u7684\u306b\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306e\u30ce\u30a6\u30cf\u30a6\u304c\u7d39\u4ecb\u3055\u308c\u3001StoreHero\u4ee3\u8868\u53d6\u7de0\u5f79CEO\u306e\u9ed2\u702c\u6df3\u4e00\u304c\u300cStoreHero\u6d41 Klaviyo\u6d3b\u7528\u8853\u300d\u306b\u3064\u3044\u3066\u8b1b\u6f14\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u79c1\u306f\u4eca\u56de\u3001\u904b\u55b6\u30e1\u30f3\u30d0\u30fc\u3068\u3057\u3066\u53c2\u52a0\u3057\u306a\u304c\u3089\u3082\u3001\u5b9f\u969b\u306b\u8074\u8b1b\u8005\u3068\u3057\u3066\u30bb\u30df\u30ca\u30fc\u306e\u5185\u5bb9\u3092\u62dd\u8074\u3057\u307e\u3057\u305f\u306e\u3067\u3001\u305d\u306e\u5185\u5bb9\u3092\u30ec\u30dd\u30fc\u30c8\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2025\/03\/IMG_3479-1024x768.jpg\" alt=\"\" class=\"wp-image-7082\" srcset=\"https:\/\/storehero.io\/wp-content\/uploads\/2025\/03\/IMG_3479-1024x768.jpg 1024w, https:\/\/storehero.io\/wp-content\/uploads\/2025\/03\/IMG_3479-300x225.jpg 300w, https:\/\/storehero.io\/wp-content\/uploads\/2025\/03\/IMG_3479-768x576.jpg 768w, https:\/\/storehero.io\/wp-content\/uploads\/2025\/03\/IMG_3479-1536x1152.jpg 1536w, https:\/\/storehero.io\/wp-content\/uploads\/2025\/03\/IMG_3479.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2><span id=\"i\">\u30b5\u30de\u30ea\u30fc<\/span><\/h2>\n\n\n\n<p>\u307e\u305a\u5192\u982d\u3067\u5f37\u8abf\u3055\u308c\u3066\u3044\u305f\u306e\u306f\u3001\u300cShopify\u306fCRM\u3092\u6d3b\u7528\u3057\u3066\u5229\u76ca\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u70b9\u3067\u3059\u3002Amazon\u304c\u65b0\u898f\u9867\u5ba2\u3092\u96c6\u3081\u308b\u529b\u306b\u9577\u3051\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001Shopify\u306f\u9867\u5ba2\u60c5\u5831\u3092\u81ea\u793e\u3067\u3057\u3063\u304b\u308a\u7ba1\u7406\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3057\u3084\u3059\u3044\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u3002\u300c\u5e83\u544a\u4f9d\u5b58\u5ea6\u3092\u6291\u3048\u3064\u3064\u5229\u76ca\u7387\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u3044\u304b\u306b\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u304b\u304c\u30ab\u30ae\u306b\u306a\u308b\u300d\u3068\u306e\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<h3><span id=\"Shopify\">Shopify\u3068\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u6bd4\u8f03<\/span><\/h3>\n\n\n\n<p>\u30bb\u30df\u30ca\u30fc\u5192\u982d\u306e\u300cShopify\u306b\u304a\u3051\u308bCRM\u306e\u91cd\u8981\u6027\u300d\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3068Shopify\u306e\u9055\u3044\u304c\u8aac\u660e\u3055\u308c\u307e\u3057\u305f\u3002Amazon\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306f\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u5f37\u307f\u3092\u6301\u3064\u4e00\u65b9\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u65bd\u7b56\u3084\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u306e\u81ea\u7531\u5ea6\u304c\u9650\u3089\u308c\u3066\u3044\u307e\u3059\u3002Shopify\u3067\u306f\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u304c\u9867\u5ba2\u60c5\u5831\u3092\u4e3b\u4f53\u7684\u306b\u7ba1\u7406\u3057\u3084\u3059\u304f\u3001\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u30fbLTV\u5411\u4e0a\u3092\u76ee\u6307\u3057\u3084\u3059\u3044\u3068\u3044\u3046\u70b9\u3067\u3057\u305f\u3002\u79c1\u81ea\u8eab\u3082\u666e\u6bb5\u3001Shopify\u3068Amazon\u306e\u4e21\u65b9\u3067\u51fa\u5e97\u3057\u3066\u3044\u308b\u4e8b\u696d\u8005\u306e\u65b9\u306b\u8a71\u3092\u805e\u304f\u6a5f\u4f1a\u304c\u3042\u308b\u306e\u3067\u3059\u304c\u3001\u3053\u306e\u5dee\u306f\u78ba\u304b\u306b\u5927\u304d\u3044\u3068\u611f\u3058\u307e\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"CRM\">CRM\u306e\u5206\u6790\u3068\u4f38\u3073\u3057\u308d\u306e\u898b\u6975\u3081<\/span><\/h3>\n\n\n\n<p>\u7d9a\u3044\u3066\u300cCRM\u306e\u5206\u6790\u3068\u4f38\u3073\u3057\u308d\u306e\u898b\u6975\u3081\u300d\u306b\u95a2\u3059\u308b\u30d1\u30fc\u30c8\u3067\u306f\u3001\u521d\u56de\u8cfc\u5165\u3067\u7d42\u308f\u3063\u3066\u3057\u307e\u3046\u9867\u5ba2\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u7d9a\u3051\u308b\u9867\u5ba2\u3001\u305d\u3057\u3066\u4f55\u5ea6\u3082\u8cfc\u5165\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306a\u3069\u3001\u305d\u308c\u305e\u308c\u306e\u968e\u5c64\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u306e\u91cd\u8981\u6027\u304c\u6307\u6458\u3055\u308c\u307e\u3057\u305f\u3002\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u8cfc\u8cb7\u56de\u6570\u00d7\u5e74\u9f62\u30fb\u5c5e\u6027\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u3002\u8074\u8b1b\u3057\u3066\u3044\u308b\u3046\u3061\u306b\u3001\u79c1\u81ea\u8eab\u3082\u300c\u81ea\u793e\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3069\u3053\u307e\u3067\u6d3b\u7528\u3067\u304d\u3066\u3044\u308b\u304b\u3001\u3082\u3046\u4e00\u5ea6\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308b\u306a\u300d\u3068\u5f37\u304f\u611f\u3058\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3><span id=\"Klaviyo\">Klaviyo\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30b9\u30c8\u53ce\u96c6<\/span><\/h3>\n\n\n\n<p>\u300cKlaviyo\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30b9\u30c8\u53ce\u96c6\u300d\u306b\u3064\u3044\u3066\u306f\u3001\u96e2\u8131\u6642\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3084\u518d\u5165\u8377\u901a\u77e5\u6a5f\u80fd\u3001Instagram DM\u306e\u6d3b\u7528\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u624b\u6cd5\u304c\u5177\u4f53\u4f8b\u3092\u4ea4\u3048\u3066\u7d39\u4ecb\u3055\u308c\u307e\u3057\u305f\u3002\u96e2\u8131\u524d\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3067\u306f\u521d\u56de\u30af\u30fc\u30dd\u30f3\u3092\u63d0\u793a\u3057\u3066\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u7372\u5f97\u3057\u305f\u308a\u3001\u5728\u5eab\u5207\u308c\u5546\u54c1\u306e\u518d\u5165\u8377\u901a\u77e5\u306b\u3088\u3063\u3066\u640d\u5931\u3092\u6291\u3048\u3064\u3064\u9867\u5ba2\u60c5\u5831\u3092\u5f97\u308b\u53d6\u308a\u7d44\u307f\u306a\u3069\u3067\u3059\u3002SNS\u304b\u3089\u306e\u30ea\u30b9\u30c8\u53ce\u96c6\u4e8b\u4f8b\u3082\u76db\u308a\u3060\u304f\u3055\u3093\u3067\u3001\u79c1\u3082\u300cInstagram DM\u3092\u3069\u3046\u6d3b\u7528\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u3001\u3082\u3063\u3068\u6df1\u5800\u308a\u3057\u305f\u3044\u300d\u3068\u611f\u3058\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3><span id=\"Klaviyo-2\">\u81ea\u52d5\u30e1\u30fc\u30eb\uff08Klaviyo\u30d5\u30ed\u30fc\uff09\u306e\u6700\u9069\u5316<\/span><\/h3>\n\n\n\n<p>Klaviyo\u304c\u6301\u3064\u30d5\u30ed\u30fc\u6a5f\u80fd\u3092\u4f7f\u3063\u305f\u300c\u81ea\u52d5\u30e1\u30fc\u30eb\u65bd\u7b56\u300d\u306f\u3001\u79c1\u304c\u500b\u4eba\u7684\u306b\u6700\u3082\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u305f\u30d1\u30fc\u30c8\u3067\u3059\u3002\u81ea\u52d5\u30e1\u30fc\u30eb\u3092\u5927\u304d\u304f\u56db\u3064\uff08\u521d\u56de\u8cfc\u5165\u4fc3\u9032\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u4fc3\u9032\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u80b2\u6210\u3001\u30a6\u30a3\u30f3\u30d0\u30c3\u30af\uff09\u306b\u5206\u3051\u3066\u904b\u7528\u3057\u3001\u4ef6\u540d\u306eA\/B\u30c6\u30b9\u30c8\u3084\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u6700\u9069\u5316\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u958b\u5c01\u7387\u3068\u8ee2\u63db\u7387\u3092\u5f15\u304d\u4e0a\u3052\u3066\u3044\u308b\u4e8b\u4f8b\u304c\u793a\u3055\u308c\u307e\u3057\u305f\u3002\u300c\u3053\u3053\u307e\u3067\u7d30\u304b\u304f\u8a2d\u8a08\u3059\u308c\u3070\u3001\u30e1\u30fc\u30eb\u304c\u305f\u3060\u306e\u8ca9\u4fc3\u30c4\u30fc\u30eb\u3067\u7d42\u308f\u3089\u305a\u3001\u6709\u52b9\u306aCRM\u65bd\u7b56\u306b\u306a\u308b\u306e\u3060\u306a\u300d\u3068\u7d0d\u5f97\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3><span id=\"i-2\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5e83\u544a\u306e\u9023\u643a<\/span><\/h3>\n\n\n\n<p>\u6b21\u306e\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5e83\u544a\u306e\u9023\u643a\u300d\u306b\u95a2\u3057\u3066\u306f\u3001Klaviyo\u3067\u53ce\u96c6\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u3092Google\u3084Meta\u5e83\u544a\u306b\u9023\u643a\u3059\u308b\u65b9\u6cd5\u304c\u5177\u4f53\u7684\u306b\u53d6\u308a\u4e0a\u3052\u3089\u308c\u307e\u3057\u305f\u3002\u904e\u53bb\u306b\u8cfc\u8cb7\u5c65\u6b74\u306e\u3042\u308b\u9867\u5ba2\u3084\u3001\u305d\u306e\u9867\u5ba2\u306b\u4f3c\u305f\u5c5e\u6027\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u5e83\u544a\u3067\u72d9\u3044\u6483\u3061\u3067\u304d\u308b\u305f\u3081\u3001\u5e83\u544a\u8cbb\u3092\u7121\u99c4\u306b\u3057\u306b\u304f\u3044\u3068\u306e\u3053\u3068\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u3054\u3068\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5206\u3051\u308b\u30c6\u30af\u30cb\u30c3\u30af\u306a\u3069\u3082\u7d39\u4ecb\u3055\u308c\u3001\u79c1\u306e\u982d\u306e\u4e2d\u3067\u3082\u300c\u81ea\u793e\u306e\u5546\u54c1\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3054\u3068\u306b\u3069\u3046\u5e83\u544a\u3092\u51fa\u3057\u5206\u3051\u308b\u304b\u300d\u3068\u3044\u3046\u30a2\u30a4\u30c7\u30a2\u304c\u3044\u304f\u3064\u3082\u6d6e\u304b\u3073\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3><span 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