{"id":762,"date":"2020-02-07T11:03:22","date_gmt":"2020-02-07T02:03:22","guid":{"rendered":"https:\/\/storehero.io\/?p=762"},"modified":"2023-06-30T19:30:50","modified_gmt":"2023-06-30T10:30:50","slug":"glossier-store-report","status":"publish","type":"shopify","link":"https:\/\/storehero.io\/ja\/shopify\/glossier-store-report\/","title":{"rendered":"\u654f\u8155\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30ab\u30fcEmily Weiss\u306eGlossier\u306e\u5e97\u8217\u306b\u8a2a\u554f\u3057\u3066\u304d\u307e\u3057\u305f"},"content":{"rendered":"\n<p>D2C\u306e\u7f8e\u5bb9\u30d6\u30e9\u30f3\u30c9\u3067\u6709\u540d\u306a<a href=\"https:\/\/www.glossier.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Glossier (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\">Glossier<\/a>\u306eNew York\u306e\u5e97\u8217\u306b\u884c\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u6642\u306e\u69d8\u5b50\u3092\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>Glossier\u5275\u696d\u8005\u306eEmily Weiss\u306f\u3001\u672c\u4eba\u306f\u305d\u3046\u601d\u3063\u3066\u306a\u3044\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u8d85\u654f\u8155\u306e\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30ab\u30fc\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u305d\u306e\u3078\u3093\u306e\u3068\u3053\u308d\u3082\u5408\u308f\u305b\u3066\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Glossier\"><span class=\"toc_number toc_depth_1\">1<\/span> Glossier\u3068\u306f<\/a><\/li><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">2<\/span> \u58f2\u308c\u7b4b\u5546\u54c1<\/a><\/li><li><a href=\"#Glossier-2\"><span class=\"toc_number toc_depth_1\">3<\/span> Glossier\u306e\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u4f8b<\/a><ul><li><a href=\"#Into_the_Gloss\"><span class=\"toc_number toc_depth_2\">3.1<\/span> Into the Gloss\u3092\u901a\u3058\u305f\u521d\u671f\u306e\u5546\u54c1\u958b\u767a<\/a><\/li><li><a href=\"#Instagram\"><span class=\"toc_number toc_depth_2\">3.2<\/span> Instagram\u306e\u307e\u3081\u306a\u904b\u7528\u3067\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u9ad8\u3081\u308b<\/a><\/li><li><a href=\"#UGC\"><span class=\"toc_number toc_depth_2\">3.3<\/span> UGC\u3092\u4fc3\u3059\uff06\u6d3b\u7528\u3059\u308b\u7d30\u304b\u3044\u5de5\u592b<\/a><\/li><li><a href=\"#UGC-2\"><span class=\"toc_number toc_depth_2\">3.4<\/span> UGC\u3092\u91cf\u7523\u3059\u308b\u30c6\u30fc\u30de\u30d1\u30fc\u30af\u306e\u3088\u3046\u306a\u5b9f\u5e97\u8217<\/a><\/li><\/ul><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"Glossier\">Glossier\u3068\u306f<\/span><\/h2>\n\n\n\n<p>Glossier\u306f2010\u5e74\u306b\u5275\u696d\u8005Emily Weiss\u304c\u5275\u3063\u305f\u7f8e\u5bb9\u30d6\u30e9\u30f3\u30c9\u3067\u3059\u3002&#8221;SKIN FIRST. MAKEUP SECOND. SMILE ALWAYS.&#8221; \u3068\u3044\u3046\u30b3\u30f3\u30bb\u30d7\u30c8\u3067\u904e\u5270\u306a\u5316\u7ca7\u306f\u305b\u305a\u306b\u808c\u672c\u6765\u306e\u7f8e\u3057\u3055\u3092\u5927\u4e8b\u306b\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/0LAu0DRSE3_715-nHBAhkddsjPnaGjfszy-KCPAI3E9boIbC-7bV4fDvpllVehJcqU5KbaMb-Rb07i6ECiuyhvv7FdaGdCepyeJkmiurUblX3Dx7IJ54WlnGcLwvBoRACJeizkJ_\" alt=\"\"\/><\/figure>\n\n\n\n<p>2020\u5e741\u6708\u73fe\u5728\u3001Glossier\u306fInstagram\u4e0a\u3067260\u4e07\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u62b1\u3048\u30012018\u5e74\u6642\u70b9\u3067\u58f2\u4e0a\u306f100\u5104\u5186\u4ee5\u4e0a\u3068\u306e\u3053\u3068\u3067\u3059\uff08\u53c2\u7167:<a rel=\"noreferrer noopener\" aria-label=\"Glossier Hits&nbsp;$100 Million&nbsp;in Sales and Takes Aim at Big Beauty (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-12-10\/glossier-hits-100-million-in-sales-and-takes-aim-at-big-beauty\" target=\"_blank\">Glossier Hits&nbsp;$100 Million&nbsp;in Sales and Takes Aim at Big Beauty<\/a>\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/RE9gG6kceWZDwTyisiLs-VVevSAne4rF4sx0e4SgkoFpyg69APT1Ig9k7R3nZsg3UByI86Fn5ftftJAoNC_hFoJIMCyAO7kPkS2sSbS99VuuHFBwoIZMoP8MkzxKd50NJuZ97d8l\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/glossier\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\">Glossier\u306eInstagram\u30a2\u30ab\u30a6\u30f3\u30c8<\/a><\/figcaption><\/figure>\n\n\n\n<h2><span id=\"i\">\u58f2\u308c\u7b4b\u5546\u54c1<\/span><\/h2>\n\n\n\n<p>Glossier\u306e\u58f2\u308c\u7b4b\u5546\u54c1\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a1\u756a\u306e\u4ee3\u8868\u7684\u306a\u5546\u54c1\u306fBoy Brow\u3067\u3059\u3002\u7709\u6bdb\u306e\u5f62\u3068\u6f64\u3044\u3092\u4e0e\u3048\u308b\u30dd\u30de\u30fc\u30c9\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/SV5Aua7X4C6TbkufHrwssJxOgkEr0eYZEUQh0SOesed5Qs4TpAaDGfryrQpYqzuqfwJgdW31kApzS85b0rQ-r8wkZpYdNURSSlTHGv_YINprJzcUongxu9xsp-pPwNKA4VEniISF\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.glossier.com\/products\/boy-brow\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Boy Brow (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\">Boy Brow<\/a><\/figcaption><\/figure>\n\n\n\n<p>Balm Dotcom Trio\u3068\u3044\u3046\u30ea\u30c3\u30d7\u30d0\u30fc\u30e0\u3082\u6709\u540d\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/3R0rauo8qWGedtud8lRbdE3GYX6p8w9l9hHF1O09JSPbjk0hOd9067noopt8_EQyQw-fvce_6lY0bgaGict3-gTbSB7m1SRGx08GgUJ_uw2wNLaN0UIwTHj1k8zS2riDH6lex14J\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.glossier.com\/products\/balm-dotcom-trio\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Balm Dotcom Trio (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\">Balm Dotcom Trio<\/a><\/figcaption><\/figure>\n\n\n\n<p>Lash Slick\u3068\u3044\u3046\u30de\u30b9\u30ab\u30e9\u3082\u5b9a\u756a\u5546\u54c1\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Xkjh6GwUJE_rpnR2EbCqjQIdSpB-Dt6jfDY6MFhy_iYBbtaENVV25IJwsdZEBdAwSyd4peV406ux-S96wXkL3wQbrNnSN30WXppJU7nm9asZx9kczGUNNtyZHJHMwf8Xi8bQbR-M\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.glossier.com\/products\/lash-slick\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Lash Slick (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\">Lash Slick<\/a><\/figcaption><\/figure>\n\n\n\n<p>\u79c1\u306f\u5316\u7ca7\u3092\u3057\u306a\u3044\u306e\u3067\u3001\u3044\u307e\u3044\u3061\u826f\u3055\u304c\u5206\u304b\u308a\u307e\u305b\u3093\u304c\uff08\u7b11\uff09\u3001\u3053\u3053\u306b\u6319\u3052\u305f\u3088\u3046\u306a\u5546\u54c1\u306e\u540d\u524d\u3084\u30d1\u30c3\u30b1\u30fc\u30b8\u306f\u3001\u3053\u3053\u6570\u5e74\u3001\u30cd\u30c3\u30c8\u4e0a\u3067\u5ea6\u3005\u76ee\u306b\u3059\u308b\u6a5f\u4f1a\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u5316\u7ca7\u54c1\u306b\u8208\u5473\u306e\u306a\u3044\u79c1\u306b\u3082\u30ea\u30fc\u30c1\u3059\u308b\u4eba\u6c17\u306f\u3001\u307b\u3093\u3068\u306b\u51c4\u307e\u3058\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2><span id=\"Glossier-2\">Glossier\u306e\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u4f8b<\/span><\/h2>\n\n\n\n<p>\u5192\u982d\u3067Emily Weiss\u306f\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30ab\u30fc\u3060\u3068\u8a00\u3044\u307e\u3057\u305f\u304c\u3001Glossier\u306f\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u306e\u304a\u624b\u672c\u306e\u3088\u3046\u306a\u30d3\u30b8\u30cd\u30b9\u5c55\u958b\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"Into_the_Gloss\">Into the Gloss\u3092\u901a\u3058\u305f\u521d\u671f\u306e\u5546\u54c1\u958b\u767a<\/span><\/h3>\n\n\n\n<p>Emily Weiss\u306f\u3001Vogue\u793e\u3067\u50cd\u304d\u306a\u304c\u3089\u3001Into the Gloss\u3068\u3044\u3046\u7f8e\u5bb9\u306eTips\u3084\u6709\u540d\u4eba\u3078\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u8a18\u4e8b\u306b\u3057\u305fBlog\u3092\u500b\u4eba\u3067\u904b\u55b6\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/-YY66I18php-t7YGPadZIlGUpXHd1-s1aJox9Wm8bkNNGr2VTgzIX98AV-tn3THbMO7t_FTr7K9vB3CSTGtls1yXg3Y8l37GcZe85JXI5Jd2e3ievT5cEQp-p24l0aXXeAiZ13lr\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><a rel=\"noreferrer noopener\" aria-label=\"Into The Gloss (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\" href=\"https:\/\/intothegloss.com\/\" target=\"_blank\">Into <\/a><a href=\"https:\/\/intothegloss.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Into The Gloss (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\">t<\/a><a rel=\"noreferrer noopener\" aria-label=\"Into The Gloss (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\" href=\"https:\/\/intothegloss.com\/\" target=\"_blank\">he Gloss<\/a><\/figcaption><\/figure>\n\n\n\n<p>2010\u5e74\u306b\u7acb\u3061\u4e0a\u3052\u305fInto the Gloss\u306f\u3001\u9806\u8abf\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u3057\u3001\u591a\u304f\u306e\u8aad\u8005\u3092\u7372\u5f97\u3057\u307e\u3057\u305f\u3002\u66f4\u306bEmily Weiss\u306f\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u69cb\u7bc9\u306b\u3082\u529b\u3092\u5165\u308c\u3001\u7f8e\u5bb9\u306b\u95a2\u5fc3\u306e\u9ad8\u3044\u591a\u304f\u306e\u8aad\u8005\u3068\u500b\u4eba\u30ec\u30d9\u30eb\u3067\u306e\u7e4b\u304c\u308a\u3092\u6301\u3061\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>Into the Gloss\u306e\u904b\u55b6\u306e\u4e2d\u3067\u3001\u3069\u3093\u306a\u5546\u54c1\u3092\u958b\u767a\u3059\u308c\u3070\u58f2\u308c\u308b\u304b\u3092\u5b66\u3073\u30012014\u5e74\u306b\u6e80\u3092\u6301\u3057\u3066\u6700\u521d\u306e\u81ea\u793e\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u307e\u3059\uff08<a rel=\"noreferrer noopener\" aria-label=\"How Glossier Turned Into a $400 Million Business in Four Years (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\" href=\"https:\/\/producthabits.com\/how-glossier-turned-into-a-400-million-business-in-four-years\/\" target=\"_blank\">How Glossier Turned Into a $400 Million Business in Four Years<\/a>\uff09\u3002<\/p>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u3067\u306f\u3001MVP\uff08Minimum Viable Product\uff09\u3068\u3044\u3046\u8003\u3048\u65b9\u304c\u3042\u308a\u3001\u6700\u5c0f\u9650\u306e\u5de5\u6570\u3067\u30d7\u30ed\u30c0\u30af\u30c8\uff08MVP\uff09\u3092\u958b\u767a\u3057\u3066\u30ea\u30ea\u30fc\u30b9\u3057\uff08Build\uff09\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u3066\uff08Measure\uff09\u3001\u305d\u3053\u304b\u3089\u5b66\u3073\uff08Learn\uff09\u3001\u305d\u306e\u30b5\u30a4\u30af\u30eb\u3092\u7e70\u308a\u8fd4\u3057\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u9032\u5316\u3055\u305b\u306a\u304c\u3089\u958b\u767a\u3057\u3066\u3044\u304f\u65b9\u6cd5\u3092\u3068\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>Glossier\u306b\u304a\u3051\u308bInto the Gloss\u306f\u3001\u7d50\u679c\u7684\u306b\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u306b\u304a\u3051\u308bMVP\u306b\u3042\u305f\u308b\u3082\u306e\u3067\u3057\u305f\u3002Into the Gloss\u306e\u904b\u55b6\u3092\u901a\u3058\u3066\u3001Build-Learn-Measure\u306e\u30b5\u30a4\u30af\u30eb\u304c\u56de\u3063\u3066\u3044\u305f\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/cyivaejyJz3352wRVaPYBuXQCxDuU9Ly80gRKEWMH3C7nzl5cv2K1F6GlJP67ksgqAzsx5tTbwDkato5X9vUaWirrky_Oj45gEQXuXnwQ_j76lhTBQkGV436vlt2tODxzR-vAiri\" alt=\"\"\/><\/figure>\n\n\n\n<h3><span id=\"Instagram\">Instagram\u306e\u307e\u3081\u306a\u904b\u7528\u3067\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u9ad8\u3081\u308b<\/span><\/h3>\n\n\n\n<p>Glossier\u306f\u3001Instagram\u4e0a\u3067\u306e\u9867\u5ba2\u3068\u306e\u500b\u5225\u306e\u4f1a\u8a71\u3092\u5927\u4e8b\u306b\u3057\u3066\u3044\u3066\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u975e\u5e38\u306b\u9ad8\u3044\u3053\u3068\u3067\u6709\u540d\u3067\u3059\u3002<\/p>\n\n\n\n<p>Glossier\u306b\u95a2\u3059\u308b\u6295\u7a3f\u3092\u898b\u3064\u3051\u308b\u3068\u3001Glossier\u306e\u4eba\u304c\u3053\u307e\u3081\u306b\u30b3\u30e1\u30f3\u30c8\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u7d20\u6674\u3089\u3057\u3044\u6295\u7a3f\u3092\u898b\u3064\u3051\u308b\u3068\u30ea\u30dd\u30b9\u30c8\u3092\u884c\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30af\u30ec\u30fc\u30e0\u3092\u898b\u3064\u3051\u308c\u3070\u3001\u3057\u3063\u304b\u308a\u5bfe\u5fdc\u3082\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Q2lzPupQTpwpWi_KBNI8OrJeAORx54RcFC26Gjs6FKGwtPkalFVAK_U9nMcsKkJfnfPH0_RmaxsONLvYI0ScPrHGAFNyQoUmeWlgQdG9ldQpo762yTk29wC4Hy0Vt444sO91ZLf6\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/glossier\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Glossier\u306eInstagram\u904b\u7528 (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\">Glossier\u306eInstagram\u904b\u7528<\/a><\/figcaption><\/figure>\n\n\n\n<p>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u30b3\u30c4\u306f\u3001\u983b\u5ea6\u9ad8\u304f\u9867\u5ba2\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3053\u3068\u3067\u3059\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u306e\u57fa\u672c\u7684\u306aCRM\u65bd\u7b56\u306f\u884c\u3063\u305f\u4e0a\u3067\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u3001\u500b\u5225\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5fb9\u5e95\u3057\u3066\u884c\u3063\u3066\u3044\u308b\u70b9\u306f\u3001\u898b\u7fd2\u3046\u3079\u304d\u304b\u306a\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"UGC\">UGC\u3092\u4fc3\u3059\uff06\u6d3b\u7528\u3059\u308b\u7d30\u304b\u3044\u5de5\u592b<\/span><\/h3>\n\n\n\n<p>Glossier\u306f\u7d30\u304b\u3044\u5de5\u592b\u3067UGC\u3092\u8a98\u767a\u3059\u308b\u3053\u3068\u3082\u5f97\u610f\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u30b9\u30c6\u30c3\u30ab\u30fc\u3092\u5546\u54c1\u306b\u540c\u68b1\u3057\u3066UGC\uff08\u30e6\u30fc\u30b6\u30fc\u6295\u7a3f\uff09\u306e\u767a\u751f\u3092\u4fc3\u3057\u305f\u308a\u3082\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5546\u54c1\u306b\u540c\u68b1\u3055\u308c\u305f\u30b9\u30c6\u30c3\u30ab\u30fc\u306f\u3001\u5546\u54c1\u304c\u68b1\u5305\u3055\u308c\u3066\u3044\u308b\u30b3\u30b9\u30e1\u30dd\u30fc\u30c1\u306a\u3069\u306b\u8cbc\u3089\u308c\u3066\u3001Instagram\u306b\u6295\u7a3f\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/SUwslQa1KHPh2VgPW-Zt_cx0fjZzXUzb2LkwCBSZ0VBiR5tJaF-n-AcH1W8HwwX_GBnZjWcN13XE42r53BDBkDjNcZ8RVNfrRIRvHFBDT3s9_4IQlKbGnF87rLS-y2-68zygspG4\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><a rel=\"noreferrer noopener\" aria-label=\"Glossier\u306e\u30b9\u30c6\u30c3\u30ab\u30fc\u3092\u4f7f\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u6295\u7a3f (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\" href=\"https:\/\/www.instagram.com\/explore\/tags\/glossierstickers\/top\/\" target=\"_blank\">Glossier\u306e\u30b9\u30c6\u30c3\u30ab\u30fc\u3092\u4f7f\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u6295\u7a3f<\/a><\/figcaption><\/figure>\n\n\n\n<p>\u6295\u7a3f\u3055\u308c\u305f\u6295\u7a3f\u306e\u3046\u3061\u3001Glossier\u304cGood\u3068\u5224\u65ad\u3057\u305f\u3082\u306e\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b\u30b3\u30e1\u30f3\u30c8\u6b04\u3067\u30e6\u30fc\u30b6\u30fc\u306b\u78ba\u8a8d\u3057\u3066\u304b\u3089\u3001<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2020\/02\/image-1024x627.png\" alt=\"\" class=\"wp-image-770\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/p\/BeYKFALHFDB\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Instagram\u306e\u30b3\u30e1\u30f3\u30c8\u6b04\u3067\u78ba\u8a8d (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\">Instagram\u306e\u30b3\u30e1\u30f3\u30c8\u6b04\u3067\u78ba\u8a8d<\/a><\/figcaption><\/figure>\n\n\n\n<p>\u4e0b\u8a18\u306e\u3088\u3046\u306b\u30b9\u30c8\u30a2\u4e0a\u3067\u5546\u54c1\u306b\u7d10\u4ed8\u3051\u3066\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storehero.io\/wp-content\/uploads\/2020\/02\/image-1-1024x521.png\" alt=\"\" class=\"wp-image-771\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.glossier.com\/products\/boy-brow\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\">Glossier\u306e\u30b9\u30c8\u30a2\u4e0a\u3067\u7d39\u4ecb<\/a><\/figcaption><\/figure>\n\n\n\n<p>UGC\u3092\u4f5c\u308b\u306e\u3082\u3046\u307e\u3044\u3067\u3059\u304c\u3001\u6d3b\u7528\u3082\u3057\u3063\u304b\u308a\u3084\u3063\u3066\u307e\u3059\u306d\u3002<\/p>\n\n\n\n<h3><span id=\"UGC-2\">UGC\u3092\u91cf\u7523\u3059\u308b\u30c6\u30fc\u30de\u30d1\u30fc\u30af\u306e\u3088\u3046\u306a\u5b9f\u5e97\u8217<\/span><\/h3>\n\n\n\n<p>Glossier\u306f\u5b9f\u5e97\u8217\u3082\u904b\u55b6\u3057\u3066\u3044\u3066\u3001\u4e16\u754c\u89b3\u306e\u69cb\u7bc9\u3068UGC\u306e\u91cf\u7523\u306b\u5f79\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u79c1\u3082New York\u306b\u3042\u308b\u5e97\u8217\u306b\u884c\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/ohL1Cq-nKTAvyUTemj0dhtKxurP4N8HJocRTDDkZ2azdv7vo-huyJrCnTrLf3Q-XbKBODRsnLsCfMZmjPy74Ek7PoTXjHT6im8EkqsHOB626nJx-Qb_sh_j-yXDV_3eMKrK8N57b\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5e97\u5185\u3067\u306fGlossier\u306e\u5546\u54c1\u3092\u81ea\u7531\u306b\u8a66\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u79c1\u304c\u5973\u5b50\u306a\u3089\u30c6\u30f3\u30b7\u30e7\u30f3\u6fc0\u4e0a\u304c\u308a\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/CRsmf0osK-oxdNkxaBkhFhBUgWh9wYmEwrtDp-da845xcqoyYmx5smj5nY6AjlsDGFO2TVOfPxo9QbBHM2i9DW178Lq7SM9SA6IAs_AHhOPBB4YEaBSGaOxF0Kg4qDlPUJY8p4xG\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u6d17\u9762\u53f0\u3082\u3042\u308a\u3001\u304b\u306a\u308a\u672c\u683c\u7684\u306b\u8272\u3093\u306a\u5546\u54c1\u306b\u30c1\u30e3\u30ec\u30f3\u30b8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/x8lJnbP-_sSunFSM4MvPC75biYeERiDZ7SyP6jBYCA8TjvC-6m0rIWaDeNong58goq23LiZ3fMBuyBPjdlR-YWzUC93nqDdBynU3oql0GI9EtKHKEFWnvnxKYBZ9otOeGSId4vGX\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u30b3\u30b9\u30e1\u597d\u304d\u306a\u4eba\u306f\u697d\u3057\u3044\u3067\u3057\u3087\u3046\u306d\u3002\u5b9f\u969b\u306b\u5e97\u5185\u306f\u6e80\u54e1\u3067\u3001\u307f\u3093\u306a\u5316\u7ca7\u3092\u3081\u3061\u3083\u304f\u3061\u3083\u697d\u3057\u3093\u3067\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30c6\u30f3\u30b7\u30e7\u30f3\u304c\u4e0a\u304c\u308c\u3070\u3001\u304d\u308c\u3044\u306b\u306a\u3063\u305f\u59ff\u3092\u5199\u771f\u306b\u64ae\u308a\u305f\u304f\u306a\u308a\u307e\u3059\u3002\u591a\u304f\u306e\u4eba\u304c\u93e1\u306b\u5411\u304b\u3063\u3066\u5199\u771f\u3092\u64ae\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u306e\u5199\u771f\u304cInstagram\u306b\u6d41\u308c\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e97\u5185\u3067\u5f85\u3063\u3066\u3044\u308b\u9593\u3001\u6687\u3060\u3063\u305f\u306e\u3067\u3001\u79c1\u3082\u6065\u3092\u5fcd\u3093\u3067\u5199\u771f\u3092\u64ae\u3063\u3066\u307f\u307e\u3057\u305f\uff08\u7b11\uff09\u3053\u306e\u5199\u771f\u306f\u30d6\u30e9\u30f3\u30c9\u6bc0\u640d\u306b\u306a\u308b\u305f\u3081\u3001Instagram\u306b\u306f\u30dd\u30b9\u30c8\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/l7fW3dieRAyus2bNlq872MZGnegESx9_ukmpfMuSuyot6tMqzSKDbJ-kQ4GpEv8fP6r_Lkzz8G6TNtCZ8CFV8EbnB19kdN3nm-jxA60281VoSfV840FF86PovSdTyRutA1IgVCRi\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u66f4\u306b\u5e97\u5185\u306b\u306f\u30a4\u30f3\u30b9\u30bf\u6620\u3048\u30b9\u30dd\u30c3\u30c8\u304c\u305f\u304f\u3055\u3093\u3042\u308a\u3001\u8a18\u5ff5\u64ae\u5f71\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/yUumguREls1spspK_zfKAeR83q4JdYGSpl-A6YDLOktrW96hJKGp8RfIPgQQFqatJT88wTUtblFyXMYy6QFU279NDXRE6IyY9P_UtUepYQU_Bf7ot3V2Ba1VkjvHjkr2-bmOa9UK\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u6027\u3082\u9ad8\u304f\u3001\u8cfc\u5165\u3057\u305f\u5546\u54c1\u306f\u3001\u5de5\u5834\u304b\u3089\u51fa\u8377\u3055\u308c\u305f\u304b\u306e\u3088\u3046\u306b\u30d9\u30eb\u30c8\u30b3\u30f3\u30d9\u30a2\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u4e0a\u304b\u3089\u5c4a\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/8iN7flWgvRiKBTaUTgeetL2xpGKi9tDQ8MDnelVx9Vit95MEQOnOp8SryPtusT4huXR6LXkKUifxc6rsD7_1B9fRm9Iq0BOdEU8MrZfQHItnCAbxApot6LMUWGJ8HXvuGoOQh4-U\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u3082\u306f\u3084\u5316\u7ca7\u54c1\u30b9\u30c8\u30a2\u3067\u306f\u306a\u304f\u3001\u65e5\u3005\u3001UGC\u304c\u91cf\u7523\u3055\u308c\u308b\u30c6\u30fc\u30de\u30d1\u30fc\u30af\u3067\u3059\u306d\u3002Glossier\u306e\u4e16\u754c\u89b3\u3092\u69cb\u7bc9\u3059\u308b\u306e\u306b\u5f79\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2><span id=\"i-2\">\u307e\u3068\u3081<\/span><\/h2>\n\n\n\n<p>New York\u306eGlossier\u306e\u5e97\u8217\u306b\u8a2a\u554f\u3057\u3066\u304d\u305f\u3068\u304d\u306e\u69d8\u5b50\u3092\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>Glossier\u306f\u3001Instagram\u3084Into The Gloss\u3092\u901a\u3058\u305f\u30c7\u30b8\u30bf\u30eb\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u5e97\u8217\u3067\u306e\u4f53\u9a13\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u304a\u5ba2\u3055\u3093\u3092\u71b1\u72c2\u3055\u305b\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3084\u30ea\u30d5\u30a1\u30fc\u30e9\u30eb\u3001\u66f4\u306b\u306f\u5546\u54c1\u958b\u767a\u306b\u3064\u306a\u304c\u308b\u4ed5\u7d44\u307f\u304c\u69cb\u7bc9\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u96e3\u3057\u3044\u8a71\u306f\u629c\u304d\u306b\u3001\u30b3\u30b9\u30e1\u304c\u597d\u304d\u306a\u4eba\u306f\u3001\u884c\u304f\u3068\u7d76\u5bfe\u306b\u697d\u3057\u3081\u308b\u5e97\u8217\u3067\u3059\u306e\u3067\u3001\u30c6\u30fc\u30de\u30d1\u30fc\u30af\u306b\u3044\u304f\u611f\u899a\u3067\u3001\u4ed5\u4e8b\u95a2\u4fc2\u306a\u304f\u3001\u4e00\u5ea6\u3001\u884c\u3063\u3066\u307f\u308b\u3068\u826f\u3044\u3093\u3058\u3083\u306a\u3044\u304b\u306a\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u884c\u3063\u305f\u3053\u3068\u304c\u3042\u308b\u65b9\u306f\u3001\u305c\u3072\u3001\u611f\u60f3\u3092\u30b3\u30e1\u30f3\u30c8\u6b04\u306b\u3054\u8a18\u5165\u304f\u3060\u3055\u3044\uff01<\/p>\n","protected":false},"featured_media":2124,"template":"","cat-shopify":[13],"tag-shopify":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/shopify\/762"}],"collection":[{"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/shopify"}],"about":[{"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/types\/shopify"}],"version-history":[{"count":3,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/shopify\/762\/revisions"}],"predecessor-version":[{"id":3817,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/shopify\/762\/revisions\/3817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/media\/2124"}],"wp:attachment":[{"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/media?parent=762"}],"wp:term":[{"taxonomy":"cat-shopify","embeddable":true,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/cat-shopify?post=762"},{"taxonomy":"tag-shopify","embeddable":true,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/tag-shopify?post=762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}