{"id":868,"date":"2020-04-05T07:26:20","date_gmt":"2020-04-04T22:26:20","guid":{"rendered":"https:\/\/storehero.io\/?p=868"},"modified":"2023-06-30T19:30:42","modified_gmt":"2023-06-30T10:30:42","slug":"b8ta-store","status":"publish","type":"shopify","link":"https:\/\/storehero.io\/ja\/shopify\/b8ta-store\/","title":{"rendered":"b8ta\u306b\u5b66\u3076\u5b9f\u5e97\u8217\u3092\u4f7f\u3063\u305fPMF\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d5\u30a3\u30c3\u30c8\uff09\u301cNY\u306eb8ta\u8a2a\u554f\u8a18\u301c"},"content":{"rendered":"\n<p>b8ta\u3068\u3044\u3046\u5e97\u8217\u306f\u3054\u5b58\u77e5\u3067\u3057\u3087\u3046\u304b\uff1f\u6700\u65b0\u306e\u30ac\u30b8\u30a7\u30c3\u30c8\u3084\u88fd\u54c1\u3092\u8ca9\u58f2\u30fb\u5c55\u793a\u3059\u308b\u304a\u5e97\u3067\u3001\u30a2\u30e1\u30ea\u30ab\u3092\u4e2d\u5fc3\u306b\u5c55\u958b\u3057\u3066\u30012020\u5e74\u306b\u65e5\u672c\u306b\u3082\u51fa\u5e97\u304c\u4e88\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f53\u793eStoreHero\u304c\u63d0\u4f9b\u3059\u308b<a href=\"https:\/\/storehero.io\/ja\/commerce-hack\/\">Shopify\u00d7\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u300c\u30b3\u30de\u30fc\u30b9\u30cf\u30c3\u30af\u300d<\/a>\u306e\u4e2d\u3067\u3082\u3001\u975e\u30c7\u30b8\u30bf\u30eb\u306e\u6d3b\u7528\u3092\u7a4d\u6975\u7684\u306b\u53d6\u308a\u8fbc\u3093\u3067\u3044\u308b\u3053\u3068\u3082\u3042\u308a\u30012019\u5e74\u306b\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306eb8ta\u306b\u8996\u5bdf\u306b\u884c\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#b8ta\"><span class=\"toc_number toc_depth_1\">1<\/span> b8ta\u3068\u306f<\/a><\/li><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">2<\/span> \u6700\u65b0\u30ac\u30b8\u30a7\u30c3\u30c8\u306e\u4f53\u9a13\u5834\u6240<\/a><\/li><li><a href=\"#PMF\"><span class=\"toc_number toc_depth_1\">3<\/span> PMF\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d5\u30a3\u30c3\u30c8\uff09\u306e\u305f\u3081\u306e\u5e97\u8217<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">4<\/span> \u975e\u30c7\u30b8\u30bf\u30eb\u306e\u6d3b\u7528<\/a><ul><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u7acb\u3061\u4e0a\u3052\u671f\u306e\u5834\u5408<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u62e1\u8ca9\u30d5\u30a7\u30fc\u30ba\u306e\u5834\u5408<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"b8ta\">b8ta\u3068\u306f<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/b8ta.com\" target=\"_blank\" rel=\"noreferrer noopener\">b8ta<\/a>\u306f\u3001\u30ea\u30a2\u30eb\u5e97\u8217\u3092\u904b\u55b6\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u5546\u54c1\u8ca9\u58f2\u3067\u306f\u306a\u304f\u3001\u5546\u54c1\u3092\u304a\u5ba2\u3055\u3093\u306b\u4f53\u9a13\u3057\u3066\u3082\u3089\u3044\u3001\u304a\u5ba2\u3055\u3093\u306e\u4f53\u9a13\u3092\u30c7\u30fc\u30bf\u5316\u3057\u3066\u30e1\u30fc\u30ab\u30fc\u306b\u63d0\u4f9b\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e97\u5185\u306b\u306f\u3001\u4ed6\u3067\u306f\u3042\u307e\u308a\u76ee\u306b\u3059\u308b\u3053\u3068\u306e\u306a\u3044\u9769\u65b0\u7684\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u5c55\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u304a\u5ba2\u3055\u3093\u306f\u3001\u8208\u5473\u306e\u3042\u308b\u5546\u54c1\u3092\u4f53\u9a13\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/C6GdoCo0IIH5_tz0ZFZ2HFX2Fbq3loyczVwATEd5E_AvKv_hkkI8T2lPL4sUKkWe8kNk4kTFIDLB-ey8robb7gHUA2EtqK415pcs1zoFlsR9FE-X2-xZbye-txt4HJbtG8gjYe5E\" alt=\"\"\/><figcaption class=\"wp-element-caption\">New York\u306e\u30cf\u30c9\u30bd\u30f3\u30e4\u30fc\u30c9\u306b\u3042\u308bb8ta\u306e\u5e97\u8217<\/figcaption><\/figure>\n\n\n\n<h2><span id=\"i\">\u6700\u65b0\u30ac\u30b8\u30a7\u30c3\u30c8\u306e\u4f53\u9a13\u5834\u6240<\/span><\/h2>\n\n\n\n<p>b8ta\u306f\u3001\u6700\u65b0\u306eIoT\u30c7\u30d0\u30a4\u30b9\u3084\u73cd\u3057\u3044\u5546\u54c1\u306e\u30c6\u30b9\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u5834\u6240\u3068\u3057\u3066\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u79c1\u304c\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306eb8ta\u306b\u884c\u3063\u305f\u6642\u3082\u3053\u308c\u307e\u3067\u898b\u305f\u3053\u3068\u306e\u306a\u3044\u88fd\u54c1\u304c\u591a\u304f\u4e26\u3093\u3067\u3044\u3066\u3001\u4f53\u9a13\u3057\u3066\u307f\u3066\u521d\u3081\u3066\u826f\u3055\u3084\u9762\u767d\u3055\u304c\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306a\u3082\u306e\u304c\u591a\u304b\u3063\u305f\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/YweWTWZPaoE0Ui4fOfpALDA5rtwlU9O76euco29fjKucM3Wl-G9DSvV37YC5y3h6go5VrWh1emjKkEhCPxuYrJ-lT-L9LFIpSe5EdWyvakXZojG5XTdEY9VZ2esMZp6MZnOXUgMj\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/JnKzf79zsUMnUL3V1epYiKE4jEzzBZU7Az5DrUNLh38JNoxbR8wPoIhKKp5wCy-sOmpclRjUa_kO1bBEwqWZvcacBsP0Qw-Kvd-F8zm5TODzKzbFR6hTo1jk_sjJkYHciIgcfxm4\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/tkTA9CAid32HWPd7qDgbxOc6fEYkDlY0nrlD7eLexjJpFS8VHCkFlsLWRlWl_kDEg8Hz6E1CeDKCfrutPxJfwfkQ1X0Z8VF7EiKFXrAnk7GG0cGsI7GkKglGIswYWk9JTFFeOZaX\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u3053\u3046\u3044\u3063\u305f\u9769\u65b0\u7684\u306a\u65b0\u3057\u3044\u88fd\u54c1\u306f\u3001\u3044\u304d\u306a\u308aEC\u3067\u5546\u54c1\u3092\u4e26\u3079\u3066\u5e83\u544a\u3092\u6253\u3063\u3066\u58f2\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u304a\u5ba2\u3055\u3093\u306e\u53cd\u5fdc\u3092\u898b\u306a\u304c\u3089\u3001\u5546\u54c1\u958b\u767a\u3092\u9032\u3081\u305f\u308a\u3001\u58f2\u308a\u65b9\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u5927\u4e8b\u306a\u306e\u3067\u3001b8ta\u3068\u76f8\u6027\u304c\u826f\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u3060\u3051\u3067\u306a\u304f\u3001Google\u3084Amazon\u3068\u3044\u3063\u305f\u5927\u4f01\u696d\u3082b8ta\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/G3Hp5R80gFDyfbgWV6zYw9-LhYzAJbkdeMEWiesX1Lc92wez3NecoWB-IiP7rGsdlat6PtpLta1jrJErFxOPzNJU9bJjquf07JQ8i6eSY_QENi5Zja-I0NRmfDSND0Qc50GSHoiN\" alt=\"\"\/><\/figure>\n\n\n\n<p>b8ta\u3067\u4e26\u3093\u3067\u3044\u308b\u88fd\u54c1\u306f\u3001\u666e\u901a\u306b\u9762\u767d\u3044\u3082\u306e\u304c\u591a\u304b\u3063\u305f\u3067\u3059\u3002\u4ed6\u306e\u304a\u5ba2\u3055\u3093\u3082\u697d\u3057\u305d\u3046\u306b\u904a\u3093\u3067\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2><span id=\"PMF\">PMF\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d5\u30a3\u30c3\u30c8\uff09\u306e\u305f\u3081\u306e\u5e97\u8217<\/span><\/h2>\n\n\n\n<p>b8ta\u306f\u8a66\u4f5c\u54c1\u3068\u91cf\u7523\u30d5\u30a7\u30fc\u30ba\u306e\u9593\u3092\u3064\u306a\u3050PMF\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d5\u30a3\u30c3\u30c8\uff09\u306e\u305f\u3081\u306e\u5e97\u8217\u3060\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/8k1aH4dcsmnnpEXM8FSrd9L9AYYJj2J8n9wygbsG64GJ0_oYggxo7oWXGVdnq9t30_3UpL4jhb96DM0AnIiqcgmPtbBcGRM3ivQjR71hHDpVzMvS32wOM08wkMuT30IoqmFCLdpQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u4ee5\u524d\u3001<a rel=\"noreferrer noopener\" href=\"https:\/\/storehero.io\/ja\/blogs\/pmf-commerce\/\" target=\"_blank\">PMF\u306e\u53d6\u308a\u7d44\u307f\u65b9\u306b\u3064\u3044\u3066\u7d39\u4ecb<\/a>\u3057\u307e\u3057\u305f\u304c\u3001\u30a6\u30a7\u30d6\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u6700\u5c0f\u9650\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u304a\u5ba2\u3055\u3093\u3093\u5b9f\u969b\u306b\u63d0\u4f9b\u3057\u3066\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d7\u3051\u306a\u304c\u3089Build, Measure, Learn\u306e\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3066\u5b8c\u6210\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/vTLU-l5YhZdmUzpbCGyoVOO7n_zxad-9HTz5xd5cOjOK5tG8gIIWtUAp9FQRg9j8yrg7HdePY4bGUujHLpOef5iuXZp_LE6bBtqJQHxeEY_0yK5nink6sGgyfuwkx9zaFiCyaRcZ\" alt=\"\"\/><\/figure>\n\n\n\n<p>PMF\u306e\u8003\u3048\u65b9\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u5f53\u305f\u308a\u524d\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u3067\u3082\u540c\u3058\u30d7\u30ed\u30bb\u30b9\u3067\u88fd\u54c1\u958b\u767a\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u305f\u3082\u306e\u304cb8ta\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u5f8c\u3001\u3053\u3046\u3044\u3063\u305f\u5e97\u8217\u304cD2C\u6587\u8108\u306e\u4e2d\u3067\u5fc5\u8981\u3068\u3055\u308c\u3066\u304f\u308b\u306a\u3068\u601d\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2><span id=\"i-2\">\u975e\u30c7\u30b8\u30bf\u30eb\u306e\u6d3b\u7528<\/span><\/h2>\n\n\n\n<p>b8ta\u304c\u5bfe\u8c61\u3068\u3059\u308b\u3088\u3046\u306aPMF\u30d5\u30a7\u30fc\u30ba\u3068\u3001\u91cf\u7523\u30fb\u62e1\u8ca9\u30d5\u30a7\u30fc\u30ba\u3068\u3067\u306f\u5b9f\u5e97\u8217\u3084\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u975e\u30c7\u30b8\u30bf\u30eb\u65bd\u7b56\u306e\u6d3b\u7528\u65b9\u6cd5\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"i-3\">\u7acb\u3061\u4e0a\u3052\u671f\u306e\u5834\u5408<\/span><\/h3>\n\n\n\n<p>\u5f53\u793e\u3067\u306f\u3001\u7acb\u3061\u4e0a\u3052\u671f\u306e\u3054\u652f\u63f4\u304c\u591a\u3044\u305f\u3081\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u30fb\u8a3a\u65ad\u3092\u5bfe\u9762\u3067\u3055\u305b\u3066\u9802\u304f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u4ee5\u964d\u306e\u8ca9\u58f2\u304c\u683c\u6bb5\u306b\u884c\u3044\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3082\u3001<strong>\u521d\u671f\u30d5\u30a7\u30fc\u30ba\u3067\u6ce5\u81ed\u304f\u975e\u30c7\u30b8\u30bf\u30eb\u306e\u4ed5\u8fbc\u307f\u3092\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3060\u3068\u611f\u3058\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<h3><span id=\"i-4\">\u62e1\u8ca9\u30d5\u30a7\u30fc\u30ba\u306e\u5834\u5408<\/span><\/h3>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001\u3042\u308b\u7a0b\u5ea6\u6210\u9577\u3057\u305f\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u304c\u5e97\u8217\u3084\u30a4\u30d9\u30f3\u30c8\u3092\u6d3b\u7528\u3059\u308b\u5834\u5408\u3001\u30de\u30b9\u3078\u306e\u7206\u767a\u529b\u3092\u72d9\u3046\u3053\u3068\u304c\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e97\u8217\u3067\u306e\u8ca9\u58f2\u306b\u52a0\u3048\u3066\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u62e1\u6563\u3084\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u3092\u72d9\u3063\u305f\u65bd\u7b56\u3068\u3057\u3066\u306e\u6d3b\u7528\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u524d\u7d39\u4ecb\u3057\u305f<a rel=\"noreferrer noopener\" href=\"https:\/\/storehero.io\/ja\/blogs\/glossier-store-report\/\" target=\"_blank\">Glossier<\/a>\u3084\u3001\u5148\u65e5\u65e5\u672c\u306b\u51fa\u5e97\u3057\u305f<a rel=\"noreferrer noopener\" href=\"https:\/\/www.allbirds.com\/\" target=\"_blank\">Allbirds<\/a>\u306a\u3069\u306e\u5e97\u8217\u6d3b\u7528\u306e\u76ee\u7684\u306f\u3001\u3053\u3061\u3089\u306e\u610f\u5473\u5408\u3044\u304c\u5f37\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u3001\u5b9f\u5e97\u8217\u3084\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u30c7\u30b8\u30bf\u30eb\u4ee5\u5916\u306e\u30c1\u30e3\u30cd\u30eb\u6d3b\u7528\u306e\u65e8\u3055\u306f\u3001\u6210\u9577\u901f\u5ea6\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u306e\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u304b\u3089\u5c11\u3057\u8996\u70b9\u3092\u5909\u3048\u3066\u8003\u3048\u3066\u307f\u3066\u9802\u304f\u3068\u826f\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"featured_media":2122,"template":"","cat-shopify":[13],"tag-shopify":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/shopify\/868"}],"collection":[{"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/shopify"}],"about":[{"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/types\/shopify"}],"version-history":[{"count":3,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/shopify\/868\/revisions"}],"predecessor-version":[{"id":3818,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/shopify\/868\/revisions\/3818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/media\/2122"}],"wp:attachment":[{"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/media?parent=868"}],"wp:term":[{"taxonomy":"cat-shopify","embeddable":true,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/cat-shopify?post=868"},{"taxonomy":"tag-shopify","embeddable":true,"href":"https:\/\/storehero.io\/wp-json\/wp\/v2\/tag-shopify?post=868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}