{"id":9379,"date":"2026-05-20T21:37:45","date_gmt":"2026-05-20T12:37:45","guid":{"rendered":"https:\/\/storehero.io\/?post_type=shopify&#038;p=9379"},"modified":"2026-05-21T11:24:49","modified_gmt":"2026-05-21T02:24:49","slug":"growth-meetup-report-20260520","status":"publish","type":"shopify","link":"https:\/\/storehero.io\/ja\/shopify\/growth-meetup-report-20260520\/","title":{"rendered":"\u3010\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u30115\/20 Shopify\u00d7Growth Meetup\u301c\u5546\u54c1\u30c7\u30fc\u30bf\u5fb9\u5e95\u6d3b\u7528 \u2500 Shopify\u3067\u59cb\u3081\u308b&#8221;\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30b3\u30de\u30fc\u30b9&#8221;\u306e\u5b9f\u8df5\u3068\u4e00\u6b69\u5148\u306e\u5e83\u544a\u904b\u7528\u301c"},"content":{"rendered":"\n<p>2026\u5e745\u670820\u65e5\uff08\u6c34\uff09\u3001StoreHero\u30aa\u30d5\u30a3\u30b9\uff08\u6771\u4eac\u30fb\u8d64\u5742\uff09\u306b\u3066\u3001Shopify\u00d7Growth Meetup\u3092\u958b\u50ac\u3057\u307e\u3057\u305f\u3002\u4eca\u56de\u306e\u30c6\u30fc\u30de\u306f\u300c\u5546\u54c1\u30c7\u30fc\u30bf\u5fb9\u5e95\u6d3b\u7528\u300d\u3002Google AI Mode\u3001ChatGPT\u3001Perplexity \u3068\u3044\u3063\u305f AI \u304c\u8cb7\u3044\u7269\u306e\u5165\u53e3\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u3044\u307e\u3001Shopify\u30b9\u30c8\u30a2\u304c\u6574\u3048\u308b\u3079\u304d\u5546\u54c1\u30c7\u30fc\u30bf\u306e\u8003\u3048\u65b9\u3068\u3001\u5e83\u544a\u6210\u679c\u306b\u76f4\u7d50\u3059\u308b\u30c7\u30fc\u30bf\u30d5\u30a3\u30fc\u30c9\u6700\u9069\u5316\u306e\u5b9f\u8df5\u30ce\u30a6\u30cf\u30a6\u306b\u3064\u3044\u3066\u30012\u540d\u306e\u30b2\u30b9\u30c8\u304b\u3089\u71b1\u91cf\u306e\u9ad8\u3044\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u304a\u5c4a\u3051\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u4f1a\u5834\u306f\u6e80\u5e2d\u3067\u3001\u8b1b\u6f14\u4e2d\u3082\u30e1\u30e2\u3092\u53d6\u308b\u624b\u304c\u6b62\u307e\u3089\u306a\u3044\u53c2\u52a0\u8005\u304c\u591a\u304f\u3001Q&amp;A\u3084\u4ea4\u6d41\u4f1a\u3082\u5927\u3044\u306b\u76db\u308a\u4e0a\u304c\u308a\u307e\u3057\u305f\u3002\u672c\u8a18\u4e8b\u3067\u306f\u305d\u306e\u8981\u70b9\u3092\u3001\u3053\u308c\u304b\u3089\u5546\u54c1\u30c7\u30fc\u30bf\u6574\u5099\u306b\u53d6\u308a\u7d44\u3080\u65b9\u306e\u300c\u6700\u521d\u306e\u9053\u3057\u308b\u3079\u300d\u306b\u306a\u308b\u3088\u3046\u3001\u30b3\u30f3\u30d1\u30af\u30c8\u306b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30a4\u30d9\u30f3\u30c8\u6982\u8981<\/a><\/li><li><a href=\"#1\"><span class=\"toc_number toc_depth_1\">2<\/span> \u7b2c1\u90e8\uff5c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30b3\u30de\u30fc\u30b9\u6642\u4ee3\u306e\u5546\u54c1\u30c7\u30fc\u30bf\u8a2d\u8a08<\/a><ul><li><a href=\"#AI\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u300cAI\u304c\u898b\u308b\u5546\u54c1\u300d\u3068\u300c\u4eba\u304c\u898b\u308b\u5546\u54c1\u300d\u306f\u5225\u7269<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u300c\u57fa\u790e\u30c7\u30fc\u30bf\u300d\u3068\u300c\u6700\u9069\u5316\u30c7\u30fc\u30bf\u300d\u306e2\u6bb5\u69cb\u3048<\/a><\/li><\/ul><\/li><li><a href=\"#2_dfplusio\"><span class=\"toc_number toc_depth_1\">3<\/span> \u7b2c2\u90e8\uff5c\u5e83\u544a\u3092\u300e\u56de\u3059\u300f\u304b\u3089\u300e\u4f38\u3070\u3059\u300f\u767a\u60f3\u3078 \u2500 dfplus.io \u6d3b\u7528\u7de8<\/a><ul><li><a href=\"#ROAS_500_850\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u5546\u54c1\u30bf\u30a4\u30c8\u30eb\u6539\u5584\u3067ROAS 500% \u2192 850%<\/a><\/li><\/ul><\/li><li><a href=\"#QA\"><span class=\"toc_number toc_depth_1\">4<\/span> Q&amp;A\u30cf\u30a4\u30e9\u30a4\u30c8\uff08\u8cea\u554f\u306e\u307f\u4e00\u90e8\u629c\u7c8b\uff09<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">5<\/span> \u4ea4\u6d41\u4f1a\u3082\u5927\u76db\u6cc1<\/a><\/li><li><a href=\"#_Growth_Meetup\"><span class=\"toc_number toc_depth_1\">6<\/span> \u6b21\u56de Growth Meetup \u306b\u3064\u3044\u3066<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30a4\u30d9\u30f3\u30c8\u6982\u8981<\/span><\/h2>\n\n\n\n<ul>\n<li>\u65e5\u6642\uff1a2026\u5e745\u670820\u65e5\uff08\u6c34\uff0918:00\u301c20:00<\/li>\n\n\n\n<li>\u4f1a\u5834\uff1aStoreHero \u30aa\u30d5\u30a3\u30b9\uff08\u6771\u4eac\u90fd\u6e2f\u533a\u8d64\u5742\uff09<\/li>\n\n\n\n<li>\u69cb\u6210\uff1a\u7b2c1\u90e8 \u8b1b\u6f14 \u2192 \u7b2c2\u90e8 \u8b1b\u6f14 \u2192 Q&amp;A \u2192 \u4ea4\u6d41\u4f1a<\/li>\n<\/ul>\n\n\n\n<h2><span id=\"1\">\u7b2c1\u90e8\uff5c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30b3\u30de\u30fc\u30b9\u6642\u4ee3\u306e\u5546\u54c1\u30c7\u30fc\u30bf\u8a2d\u8a08<\/span><\/h2>\n\n\n\n<p>\u767b\u58c7\uff1a<strong>Yuwai\u682a\u5f0f\u4f1a\u793e \u4ee3\u8868\u53d6\u7de0\u5f79 \u7530\u4e2d \u5e83\u6a39 \u6c0f<\/strong> \uff08Google Merchant Center \u30b3\u30df\u30e5\u30cb\u30c6\u30a3 \u30b4\u30fc\u30eb\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\uff0fGoogle\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a14\u5e74\u4ee5\u4e0a\uff09<\/p>\n\n\n\n<p>\u7530\u4e2d\u6c0f\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u3001\u300cAI\u306b\u9078\u3070\u308c\u308b\u5546\u54c1\u3068\u306f\u4f55\u304b\u300d\u3068\u3044\u3046\u554f\u3044\u304b\u3089\u59cb\u307e\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3><span id=\"AI\">\u300cAI\u304c\u898b\u308b\u5546\u54c1\u300d\u3068\u300c\u4eba\u304c\u898b\u308b\u5546\u54c1\u300d\u306f\u5225\u7269<\/span><\/h3>\n\n\n\n<p>\u4eba\u306f\u5546\u54c1\u5199\u771f\u304b\u3089\u300c\u3042\u3063\u305f\u304b\u305d\u3046\u300d\u300c\u304a\u3057\u3083\u308c\u300d\u3068\u3044\u3063\u305f\u5370\u8c61\u3092\u76f4\u611f\u7684\u306b\u8aad\u307f\u53d6\u308c\u307e\u3059\u304c\u3001AI\u306b\u3067\u304d\u308b\u306e\u306f\u305b\u3044\u305c\u3044\u300c\u5f62\u72b6\u304c\u9774\u4e0b\u3067\u3042\u308b\u300d\u3068\u5224\u5225\u3059\u308b\u3068\u3053\u308d\u307e\u3067\u3002\u7d20\u6750\u30fb\u30b5\u30a4\u30ba\u30fb\u8272\u30fb\u5bfe\u8c61\u6027\u5225\u3068\u3044\u3063\u305f\u69cb\u9020\u5316\u3055\u308c\u305f\u5c5e\u6027\u30c7\u30fc\u30bf\u3092\u7d30\u304b\u304f\u4e0e\u3048\u306a\u3051\u308c\u3070\u3001AI\u306b\u3068\u3063\u3066\u5546\u54c1\u306f&#8221;\u8f2a\u90ed\u304c\u307c\u3084\u3051\u305f\u307e\u307e&#8221;\u3067\u3059\u3002AI\u30b3\u30de\u30fc\u30b9\u6642\u4ee3\u306b\u5411\u3051\u3066\u3084\u308b\u3079\u304d\u3053\u3068\u306f\u3001\u7279\u5225\u306a\u30d0\u30ba\u30ef\u30fc\u30c9\u3067\u306f\u306a\u304f\uff0cGoogle Merchant Center\uff08GMC\uff09\u3092\u4f7f\u3044\u5012\u3059\u3068\u3044\u3046\u300114\u5e74\u524d\u304b\u3089\u5909\u308f\u3089\u306a\u3044\u57fa\u672c\u3060\u3001\u3068\u3044\u3046\u306e\u304c\u7530\u4e2d\u6c0f\u306e\u898b\u7acb\u3066\u3067\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"2\">\u300c\u57fa\u790e\u30c7\u30fc\u30bf\u300d\u3068\u300c\u6700\u9069\u5316\u30c7\u30fc\u30bf\u300d\u306e2\u6bb5\u69cb\u3048<\/span><\/h3>\n\n\n\n<p>AI\u306b\u9078\u3070\u308c\u308b\u30c7\u30fc\u30bf\u306f\u3001\u5546\u54c1\u306e\u6b63\u4f53\u3092\u4f1d\u3048\u308b<strong>\u57fa\u790e\u30c7\u30fc\u30bf<\/strong>\uff08\u30d6\u30e9\u30f3\u30c9\u30fb\u578b\u756a\u30fbGTIN\u30fb\u753b\u50cf\u306a\u3069\uff09\u3068\u3001\u5e83\u544a\u914d\u4fe1\u3084\u691c\u7d22\u30af\u30a8\u30ea\u306b\u5408\u308f\u305b\u3066\u7d44\u307f\u66ff\u3048\u308b<strong>\u6700\u9069\u5316\u30c7\u30fc\u30bf<\/strong>\uff08\u5e83\u544a\u7528\u30bf\u30a4\u30c8\u30eb\u30fb\u30ab\u30c6\u30b4\u30ea\u88dc\u6b63\u306a\u3069\uff09\u306e2\u6bb5\u3067\u8003\u3048\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u4eca\u56de\uff0c\u5f37\u8abf\u3055\u308c\u305f\u306e\u304c\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5bb6\u3092\u5efa\u3066\u305f\u5f8c\u306b\u6c34\u9053\u7ba1\u3092\u901a\u3059\u3088\u3046\u306a\u624b\u623b\u308a\u3092\u751f\u3080\u521d\u671f\u8a2d\u8a08\u9818\u57df\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<ul>\n<li><strong>\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3054\u3068\u306eURL\u5206\u96e2<\/strong>\uff1a\u30b5\u30a4\u30ba\u30fb\u30ab\u30e9\u30fc\u5225\u306bURL\u3092\u5206\u3051\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u521d\u671f\u8a2d\u8a08\u3067\u6c7a\u3081\u3066\u304a\u304b\u306a\u3044\u3068\u5f8c\u306e\u6539\u4fee\u30b3\u30b9\u30c8\u304c\u8df3\u306d\u4e0a\u304c\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>GTIN\uff08JAN\u30b3\u30fc\u30c9\uff09\u30fbMPN\u306e\u767b\u9332<\/strong>\uff1aGoogle\u304c\u5546\u54c1\u3092\u8b58\u5225\u3057\u3001\u4fa1\u683c\u6bd4\u8f03\u30c6\u30fc\u30d6\u30eb\u306b\u8f09\u305b\u308b\u305f\u3081\u306e&#8221;\u5165\u5834\u5238&#8221;\u3002\u300c\u4fa1\u683c\u3067\u8ca0\u3051\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304b\u3089\u5165\u308c\u305f\u304f\u306a\u3044\u300d\u306f\u6a5f\u4f1a\u640d\u5931\u3067\u3001\u5165\u308c\u306a\u3051\u308c\u3070\u6bd4\u8f03\u3059\u3089\u3055\u308c\u307e\u305b\u3093\u3002<\/li>\n\n\n\n<li><strong>\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u306e\u8a2d\u8a08<\/strong>\uff1aGoogle\u306e\u81ea\u52d5\u5206\u985e\u306f\u610f\u5916\u3068\u9593\u9055\u3048\u308b\uff08\u5973\u6027\u7528\u30ef\u30f3\u30d4\u30fc\u30b9\u304c\u300c\u4eba\u5f62\u7528\u306e\u670d\u300d\u306b\u5206\u985e\u3055\u308c\u308b\u3053\u3068\u3082\uff09\u3002Shopify\u306e\u300c\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u30bf\u30af\u30bd\u30ce\u30df\u30fc\u300d\u3092<strong>\u624b\u52d5\u3067\u6b63\u3057\u304f\u8a2d\u5b9a\u3059\u308b<\/strong>\u3053\u3068\u304c\u5fc5\u9808\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u300cAI\u306b\u5bfe\u5fdc\u3059\u308c\u3070\u58f2\u308c\u308b\u3001\u306f\u5e7b\u60f3\u3067\u3059\u3002\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u6574\u3048\u308b\u306e\u306f\u3001\u3042\u304f\u307e\u3067&#8221;AI\u30b3\u30de\u30fc\u30b9\u3068\u3044\u3046\u821e\u53f0\u306b\u7acb\u3064\u8cc7\u683c&#8221;\u3092\u5f97\u308b\u30d5\u30a7\u30fc\u30ba\u306b\u904e\u304e\u306a\u3044\u300d\u3053\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u53c2\u52a0\u8005\u304b\u3089\u7279\u306b\u5927\u304d\u306a\u5171\u611f\u3092\u96c6\u3081\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2><span id=\"2_dfplusio\">\u7b2c2\u90e8\uff5c\u5e83\u544a\u3092\u300e\u56de\u3059\u300f\u304b\u3089\u300e\u4f38\u3070\u3059\u300f\u767a\u60f3\u3078 \u2500 dfplus.io \u6d3b\u7528\u7de8<\/span><\/h2>\n\n\n\n<p>\u767b\u58c7\uff1a<strong>\u682a\u5f0f\u4f1a\u793e\u30d5\u30a3\u30fc\u30c9\u30d5\u30a9\u30fc\u30b9 \u591a\u7530 \u7d50\u8863\u5948 \u6c0f<\/strong> <\/p>\n\n\n\n<p>\u7b2c2\u90e8\u3067\u306f\u3001Shopify\u7d14\u6b63\u306e\u300cGoogle &amp; YouTube\u300d\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u306f\u5c4a\u304b\u306a\u3044\u9818\u57df\u3092\u3001\u30c7\u30fc\u30bf\u30d5\u30a3\u30fc\u30c9\u7ba1\u7406\u30c4\u30fc\u30eb dfplus.io \u3067\u3069\u3046\u5f15\u304d\u4e0a\u3052\u308b\u304b\u304c\u3001\u5177\u4f53\u7684\u306a\u6539\u5584\u4e8b\u4f8b\u3068\u3068\u3082\u306b\u7d39\u4ecb\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3><span id=\"ROAS_500_850\">\u5546\u54c1\u30bf\u30a4\u30c8\u30eb\u6539\u5584\u3067ROAS 500% \u2192 850%<\/span><\/h3>\n\n\n\n<p>\u3042\u308b Shopify \u30b9\u30c8\u30a2\u3067\u306f\u3001\u914d\u4fe1\u5546\u54c1\u3092\u30b7\u30fc\u30ba\u30f3\u30fbCVR\u30fb\u4fa1\u683c\u5e2f\u30fb\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u7d5e\u308a\u8fbc\u307f\u3001\u82f1\u8a9e\u306e\u5546\u54c1\u30bf\u30a4\u30c8\u30eb\u306b<strong>\u65e5\u672c\u8a9e\u306e\u5546\u54c1\u540d\u30fb\u30d6\u30e9\u30f3\u30c9\u540d\u30fb\u8272\u30fb\u30b5\u30a4\u30ba<\/strong>\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001<strong>ROAS\u304c500%\u304b\u3089850%\u3078\u6539\u5584<\/strong>\u3002\u5225\u306e\u30b9\u30c8\u30a2\u3067\u306f\u3001\u30bf\u30a4\u30c8\u30eb\u306b\u9700\u8981\u306e\u3042\u308b<strong>\u4e00\u822c\u691c\u7d22\u8a9e\u53e5\u3092\u8ffd\u52a0<\/strong>\u3057\u3001\u30e1\u30bf\u30d5\u30a3\u30fc\u30eb\u30c9\u3082\u6d3b\u7528\u3057\u306a\u304c\u3089\u3001\u5fc5\u9808\u3084\u63a8\u5968\u306e\u9805\u76ee\u60c5\u5831\u3092\u5145\u5b9f\u3055\u305b\u305f\u3068\u3053\u308d\u3001\u30af\u30ea\u30c3\u30af\u6570\u304c160%\u2192220%\u306b\u4f38\u3073\u305f\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5546\u54c1\u30bf\u30a4\u30c8\u30eb\u306f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u306b\u304a\u3051\u308b\u9854\u3002\u5148\u982d7\u301c15\u6587\u5b57\u7a0b\u5ea6\u3057\u304b\u8868\u793a\u3055\u308c\u306a\u3044\u305f\u3081\u3001<strong>\u91cd\u8981\u60c5\u5831\u3092\u5192\u982d<\/strong>\u306b\u7f6e\u304f\u3053\u3068\u3067\u6210\u679c\u306e\u6700\u5927\u5316\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>Shopify\u7d14\u6b63\u30fbGMC\u5c5e\u6027\u30eb\u30fc\u30eb\u30fbdfplus.io 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<\/li>\n\n\n\n<li>\u300c\u81ea\u793e\u30aa\u30ea\u30b8\u30ca\u30eb\u5546\u54c1\u3067JAN\u30b3\u30fc\u30c9\u304c\u306a\u3044\u5834\u5408\u306f\uff1f\u300d<\/li>\n<\/ul>\n\n\n\n<h2><span id=\"i-2\">\u4ea4\u6d41\u4f1a\u3082\u5927\u76db\u6cc1<\/span><\/h2>\n\n\n\n<p>\u8b1b\u6f14\u5f8c\u306e\u4ea4\u6d41\u4f1a\u3067\u306f\u3001\u3054\u767b\u58c7\u3044\u305f\u3060\u3044\u305f\u7530\u4e2d\u6c0f\u30fb\u591a\u7530\u6c0f\u3092\u56f2\u3093\u3067\u3001\u30d5\u30a3\u30fc\u30c9\u8a2d\u8a08\u30fb\u5e83\u544a\u904b\u7528\u30fbAI \u30b3\u30de\u30fc\u30b9\u6226\u7565\u306b\u3064\u3044\u3066\u3001\u53c2\u52a0\u8005\u540c\u58eb\u306e\u30ea\u30a2\u30eb\u306a\u76f8\u8ac7\u304c\u98db\u3073\u4ea4\u3044\u307e\u3057\u305f\u3002\u300c\u540c\u3058\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u308b\u4e8b\u696d\u8005\u3068\u51fa\u4f1a\u3048\u305f\u300d\u300c\u660e\u65e5\u304b\u3089\u3084\u308b\u3053\u3068\u304c\u660e\u78ba\u306b\u306a\u3063\u305f\u300d\u3068\u3044\u3046\u58f0\u3092\u591a\u304f\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2><span id=\"_Growth_Meetup\">\u6b21\u56de Growth Meetup \u306b\u3064\u3044\u3066<\/span><\/h2>\n\n\n\n<p>\u6b21\u56de\u4ee5\u964d\u306e Growth Meetup \u306e\u958b\u50ac\u60c5\u5831\u306f\u3001<a href=\"https:\/\/storehero.io\/ja\/news\">StoreHero \u30cb\u30e5\u30fc\u30b9\u30da\u30fc\u30b8<\/a> 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