How to Use Multiple Discounts and Coupons on Shopify with Automatic Discounts & Gifts
Shopify generally does not allow you to combine two or more coupons in a single order. On top of that, managing complex conditions — such as applying a 30% discount to the lowest-priced item in a cart, or combining a product discount with free shipping — can become operationally challenging.
Yet there are times when you want to use multiple coupons and discounts in a smart, flexible way.
That's why, in this article, we'll show you how to manage multiple coupons and discounts intelligently using an app called Automatic Discounts & Gifts.
Download the Store Design Guide for Higher Sales (Free)
StoreHero leverages a proprietary growth platform to support business growth through highly detailed operations that manual management can't achieve, and through the large-scale execution of growth initiatives.
If you're struggling to increase sales on Shopify, feel free to reach out. =>Download our service overview for free
Choosing a Discount Type
Before we dive in, a word of caution: using coupons and discounts too liberally can lower the rate at which customers purchase at full price. Please use the methods in this article as a reference, applying them appropriately in line with your store's growth model.
First, let's open Custom Deals and explore what kinds of discounts you can create with Automatic Discounts & Gifts.
A wide variety of discount types are available. You'll likely find options that cover most of what you want to do with coupons and discounts, so take a look.
In this article, we'll walk through how to set up a Tiered Discount. A tiered discount is a stepped discount structure — for example, 10% off when buying 2 items, and 20% off when buying 4 items.
Without an app, you'd need to ask customers to use different coupon codes depending on whether they're buying 2–3 items or 4 or more, which can easily cause confusion. With this app, you can run the same promotion through a streamlined, smart operation.
How to Set Up a Tiered Discount
Let's configure a tiered discount: 10% off when buying 2 items, and 20% off when buying 4 items.
First, set up the 10% off condition for 2 or more items. You can configure options such as whether the discount applies only to the same product or variant, or whether it can span multiple products and variants.
Next, select "stack another deal" to configure the discount for 4 or more items.
For the 4-item tier, configure the conditions, discount percentage, and discount amount in the same way.
Beyond the item quantity thresholds of 2 or 4, you can also set cart conditions (such as eligible products or minimum order amount) and restrict the discount to specific customers. For example, you could add a condition like "cart total must be at least ¥5,000" in addition to the quantity tiers.
You can also add gifts, set usage limits, and include free shipping — all in one deal. This allows you to consolidate settings that would otherwise require separate coupons in Shopify's native features.
Once you save the settings, a discount code for the deal you configured will be displayed. Sharing this single code with customers will automatically apply all the discount rules you set up, eliminating the hassle of managing multiple coupon codes.
Automatic Discount Application
This already eliminates much of the operational complexity, but the app also offers an automatic discount application feature. With this, discounts are applied automatically whenever the conditions are met — no coupon code entry required from the customer.
With Shopify's native functionality, only one automatic discount can be active at a time. This app, however, allows you to run multiple automatic discounts simultaneously.
Applying Discounts Only to Visitors from a Specific Link
You can also apply a coupon exclusively to customers who arrive via a specific link. You can generate that link from the "From link or code" section.
Open "From link or code" and then "Attach a custom deal" to see your existing custom deals listed (excluding automated ones). Select the discount you want to generate a link for and save — a link will be created for you.
Place that link in an email or SMS message, and the discount will apply only to customers who arrive via that email or SMS.
Bonus: How to Automatically Apply Multiple Shopify Coupon Codes Based on Conditions
Here's an additional method for those who want to automatically apply multiple discounts or coupons created natively in Shopify, based on specific conditions — rather than using deals created within Automatic Discounts & Gifts.
From the menu, go to Automatic and select Shopify's Discount Code.
Paste in the coupon code you created in Shopify and press Select.
Set the conditions under which that coupon code should be applied (order amount, quantity, eligible products, etc.) and save. The coupon code will now be applied automatically whenever those conditions are met.
If you want to automate additional coupon codes as well, select "Add promotion" and configure each coupon code along with its trigger conditions in the same way.
The two coupon codes will then be grouped together. When both conditions are met simultaneously, the priority order — which coupon takes precedence — is determined by the order in which they are listed. Coupons listed higher take priority, so place the coupon you want to apply first at the top of the list.
Thorough Execution of Offer Strategies with StoreHero
StoreHero supports merchants who are looking to grow their Shopify sales by helping them execute growth initiatives thoroughly and at scale.
When it comes to in-store offer management, we leverage the StoreHero growth platform to utilize performance and inventory data for each product and SKU — enabling automated optimization of cross-sell and upsell recommendations and offers across CRM and on-site channels. This allows us to deliver the kind of granular, high-volume execution that manual operations simply can't achieve, driving sustainable, continuous growth.
We are currently offering free store diagnostics. If you have challenges with your offer strategy or growth initiatives in general, please don't hesitate to get in touch. Learn more about our free store diagnostic
Summary
In this article, we introduced how to manage multiple discounts intelligently using the Automatic Discounts & Gifts app.
With Automatic Discounts & Gifts, you can smartly handle scenarios such as applying tiered discounts, giving away freebies to customers who purchase above a certain threshold, and applying discounts to the cheapest or most expensive item in the cart.
There are also other apps that can help you manage coupons and automatic discounts intelligently, so try finding the one that best fits your store's growth model and promotional strategy.
StoreHero can support you with Automatic Discounts & Gifts setup as well as Shopify growth strategy in general. Feel free to reach out. =>View StoreHero's Service Overview (Free)