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True Classicに学ぶ「ニッチ商品モデル」──なぜ"無地のTシャツ"で急成長できたのか
Shopifyでブランドを立ち上げたものの「商品には自信があるのに、広告を出しても獲得コストが合わない」「そもそも誰に売ればいいのかがぼやけている」と感じていませんか。コモディティに近い商材ほど、最初の一歩でつまずきやすいものです。 本記事では、わずか3,000ドルの予算か...
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5 Steps to Turn "Instagrammable Photos" into Sales: Styling Content Strategies for Shopify Lifestyle Brands
If you run a lifestyle brand on Shopify, do you ever feel like your styling photos get plenty of engagement on social media, but their co...
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Princess Traya, a Veteran Bag and Wallet Maker with Over 80 Years of History, Takes on E-Commerce Transformation: How Shopify Migration and Partnership with StoreHero Brought Tradition and Digital Together
Since its founding in 1939, Princess Traya Co., Ltd. has been a leading force in Japan's bag and wallet industry. With flagship brand Dak...
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[Event Report] 5/20 Shopify × Growth Meetup — Maximizing Product Data: Practicing "Agentic Commerce" on Shopify and Next-Level Ad Operations
On Wednesday, May 20, 2026, we hosted the Shopify × Growth Meetup at the StoreHero office in Akasaka, Tokyo. The theme for this edition w...
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Why Your Shopify Store Isn't Getting More Organic Traffic — Even Though More Products Should Mean Stronger Collection Page SEO
If you run a Shopify store with hundreds or thousands of products and find yourself thinking, "We have so many products, yet search traff...
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Are You Always Relying on Discounts to Clear Trend Product Inventory on Shopify? 4 Notification Strategies That Improve Full-Price Sell-Through Rates
If you run a Shopify store that carries trend-driven products, do you ever feel like "hit products sell out instantly, while everything e...
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From Crowdfunding to a Continuously Selling EC Store. How Kibidango Store Delivers Niche Products to the Market
Kibidango has been bringing unique domestic and international products to the Japanese market through its crowdfunding platform, Kibidang...
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How to Continuously Operate Feature Pages with a Lifestyle Proposal Model
If you run a lifestyle brand on Shopify, do you ever feel like "I want to create more content, but I don't know where to start" or "I mak...
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"Writing Is a Weapon" — How Reading Sparked an Upgrade in My Thinking
My reason for picking up books in the first place was entirely practical.I wanted to fill the gaps in my knowledge around gifting and aff...
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Hero Interview: Building a Brand Together with Customers — Onepeace's Community-First Approach to Fan Building
Today, we sit down with Mr. Tabuchi, who oversees the Content Business Division at Onepeace Co., Ltd., and Ms. Mizutani, who leads the UI...
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Hero Interview: Generate buzz on social media, build loyalty with CRM. The "system that keeps selling" yutori built with StoreHero
Founded in 2018 from the Instagram vintage clothing media account "Furugiko-jo" (Vintage Clothing Girls), yutori became the youngest comp...
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What the Power of Clenching Taught Me
"Today, I went to acupuncture." At first glance, this has nothing to do with work.Yet behind those words was an unexpected realization. ...
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