[Event Report] Growth Meetup: "SEO Today" — How to Maximize EC Site Revenue

What is Growth Meetup?

Growth Meetup is an offline event hosted by our company where participants can learn the know-how to continuously grow their business using Shopify. It is held every Wednesday at our office. We plan panel discussions on various themes with audience participation, followed by a networking session after each discussion. We operate this community with the goal of providing a meaningful space where participants can exchange information and make the most of their time together.

Growth Meetup — Held on July 3rd

At the Growth Meetup held on July 3rd, with "SEO" as the theme, we welcomed Mr. Riku Yamada from JADE Inc. as our guest speaker. He shared the latest developments in SEO as of 2024 and discussed specific methods for effectively increasing traffic and sales for EC sites.

Summary

The presentation covered three main themes: "What has changed between past SEO and today's SEO?", "What should you do to succeed with SEO going forward?", and "What kind of analysis should you be doing?" — with concrete approaches and techniques introduced for each.

Regarding the shift away from past SEO practices, the talk emphasized three key factors: delivering the right content to your target users, generating high-quality user behavior signals, and building awareness of your service among users.

Specifically, the session introduced how to leverage various channels to increase site and brand awareness, as well as query analysis methods for delivering appropriate content to users and driving high-quality user behavior. This presentation provided a valuable opportunity to gain up-to-date knowledge of SEO and learn practical strategies.

Key Takeaways for Attendees

Many attendees shared that they gained practical SEO knowledge from the event. In particular, "user-centric content creation" and "query-based analysis techniques" were highlighted as especially memorable and impactful takeaways.

Networking Session

After the event, a networking session took place where attendees and the speaker engaged in lively exchanges of ideas around SEO and marketing. Participants actively asked specific questions and held discussions about their own stores, and we believe many walked away with practical ideas and fresh inspiration. The networking session served as a valuable opportunity for growth-minded Shopify merchants and Shopify partners to expand their networks and exchange useful insights they can apply to their future work.

Conclusion

This Growth Meetup was a valuable opportunity to learn about the latest trends in SEO while deepening the collective knowledge of all participants. We hope it helped clear up misconceptions about outdated SEO practices and reinforced the importance of creating high-quality content and leveraging user behavior signals. Going forward, we aim to continue pursuing sustainable growth through these kinds of learning and networking opportunities.

Growth Meetup is held almost every Wednesday, with the goal of fostering excitement around Shopify and growth. We look forward to offering even deeper learning and practical knowledge at future events, so if you are interested, please join us.