[Event Report] 7/10 Growth Meetup: CRM for Repeat-Purchase Products Beyond Quick-Fix Tactics, with Takamatsu of Floor Standard

What is Growth Meetup?

Growth Meetup is an offline event hosted by our company where attendees can learn the know-how to continuously grow their business using Shopify. It is held every Wednesday at our office. We plan panel discussions on various themes with audience participation, followed by a networking reception. We operate this community with the goal of giving all participants a meaningful opportunity to exchange information with one another.

Growth Meetup on 7/10: "CRM for Repeat-Purchase Products"

At the Growth Meetup held on July 10th, we welcomed Mr. Takamatsu of Floor Standard Co., Ltd. as our guest speaker for a presentation on the theme of "CRM for Repeat-Purchase Products." As with previous events, Shopify merchants and Shopify partners joined the session, and under Mr. Takamatsu's lead, attendees explored the tactics and mindset behind CRM strategies for repeat-purchase products.

Summary

The theme of this session focused on repeat-purchase products, introducing practical CRM methods illustrated with concrete examples. Rather than a simple framework overview, numerous techniques applicable to real-world Shopify marketing were shared. In particular, effective ways to communicate and present products so that customers feel "I want this" were introduced with specific case studies, resulting in content that cut to the essence of commerce beyond surface-level tactics.

Mr. Takamatsu introduced specific tactics and initiatives grounded in an understanding of customer psychology, which sparked lively discussion among participants.

Key Takeaways for Attendees

Participants were able to gain a deep understanding of specific behavioral patterns based on the psychology of online purchasing, as well as the importance of initiatives that align with customer psychology. During the Q&A, practical insights were also shared by attendees themselves—covering topics such as revisiting pricing strategies, leveraging step emails (drip email sequences), and offline tactics (package inserts, direct mail, flyers, and phone outreach)—leaving everyone eager to apply these CRM initiatives to their own businesses right away.

Personally, I found the discussion about combining offline CRM with advertising strategies to be particularly inspiring.

Networking Reception Highlights

The networking reception after the presentation went well beyond simply sharing CRM know-how—it became a space where participants exchanged views and explored the best sales approaches for a diverse range of product types. Shopify merchants and Shopify partners alike engaged in enthusiastic conversation, eager to apply what they learned to solving challenges at their client stores and to informing app development.

Conclusion

This Growth Meetup gave us the opportunity to learn from Mr. Takamatsu about how to move customers by applying psychological insights to CRM for repeat-purchase products, and to deepen that understanding together as a group. We hope that knowledge and frameworks around CRM—such as step emails and combined online/offline initiatives—will spread further as effective tools for growing repeat customers.

Growth Meetup is held almost every Wednesday, with the aim of fostering excitement around Shopify and business growth. We look forward to even deeper learning and practical insights at the next Growth Meetup—if you are interested, please join us.