[Event Report] Growth Meetup ~ How to Use X ~

Growth Meetup "How to Use X" — Held on August 7th

Growth Meetup is held almost every Wednesday with the goal of allowing guests and participants to learn together about the know-how for continuously growing a business using Shopify.
On August 7th, we welcomed Shuhei Suzuki, COO of Hotlink Inc., as our guest to share insights on how to effectively use X. Here is a summary of the highlights from that session.

Summary

At this event, Mr. Suzuki from Hotlink — a company specializing in social media marketing — provided a detailed explanation of how to effectively use X (formerly Twitter).

First, he explained how content spreads on X through private graphs and social graphs. He noted that virality within small communities is just as important as that driven by influencers, and introduced practical tips for achieving word-of-mouth spread within niche communities.

He also covered how to generate UGC (User-Generated Content), which is essential for driving sales. The explanation of what elements encourage UGC and how to accelerate the conditions that give rise to it was highly practical, backed by real-world case studies.

Tips and techniques for posting on X were also introduced, covering a wide range of topics — from the basics to fine-tuned tactics — including posting frequency, content strategy, and how to use images and URLs effectively.

Throughout the lecture and Q&A, the importance of ego-searching (searching your own brand name) was emphasized multiple times. It was clear that checking daily for mentions, researching the profiles of users who share word-of-mouth about your products, and understanding what kinds of people and communities are using your products is a critical practice.

Participant Takeaways

Many participants expressed that they came away with a renewed appreciation for the depth of marketing possibilities on X. A number of attendees felt they needed to reconsider how they differentiate between platforms like Instagram and X, as well as revisit the importance of ego-searching. In particular, participants found the specific examples of community-focused word-of-mouth strategies and platform selection tailored to brand strategy to be very insightful.
Many also found great value in the opportunity to exchange diverse perspectives through discussions with other participants, and expressed a desire to apply what they learned to future initiatives. There was a notably positive sentiment toward using X more strategically going forward to expand brand awareness.

Conclusion

At this Growth Meetup, we were able to gain deep insights from Mr. Suzuki of Hotlink Inc. on effective marketing strategies using X, making it a fruitful session where each participant walked away with concrete ideas for actionable initiatives.
Mr. Suzuki, who presented at this event, is also the author of The 7 Golden Rules of Social Media Marketing (Nikkei BP) #SNS黒本. It is highly recommended reading for anyone interested in social media marketing.
https://www.amazon.co.jp/dp/4296113704/ref=nosim?tag=nkbookplus-22

Growth Meetup is held almost every Wednesday and is open to anyone interested in Shopify and business growth. We look forward to delivering even deeper learning and practical knowledge at the next session.
We hope to see you there!