[Event Report] 9/18 Growth Meetup — "Short Video Basics and Tips: Learning from Real Cases" with Anagram's Nishimura

Growth Meetup Held on September 18

Growth Meetup is an event held almost every Wednesday where guests and participants come together to learn the know-how for continuously growing a business using Shopify.

On September 18, we welcomed Mr. Nishimura from Anagram Inc. as our guest speaker, who presented on the theme of "Short Video Basics and Tips: Learning from Real Cases."

Summary

The presentation opened with a striking statement: "You don't need to go viral." The idea is that viral moments are temporary and don't necessarily translate into sales. Mr. Nishimura also emphasized that on Instagram, achieving view counts between 0.7x and 1x your follower count is considered a good result — consistent viewership matters more than going viral.

What stood out most about Mr. Nishimura's approach was his emphasis on thoroughly understanding successful examples from across the industry. Rather than creating entirely original content, his advice was to first get a solid grasp of current trends and proven formats, then add your own brand's unique color to differentiate. This was a highly practical and immediately actionable method.

He also covered essential fundamentals for creating effective short videos. While the specifics remain confidential, he provided detailed guidance on filming materials, copywriting, direction, and editing.

The industry-specific short video examples were also very insightful. For apparel and the bag and accessories sector, it was recommended to build videos around music, ASMR effects, and usage imagery. In the food industry, recipe videos and unboxing scenes were highlighted as effective approaches. For home goods and interior products, showing Before/After comparisons was emphasized as a powerful way to visually communicate product benefits.

Throughout the session, the key takeaway was that the most important factor for success is finding benchmark accounts and videos, then using those winning examples as a foundation while layering in your own brand's originality. Another valuable lesson was that prioritizing content based on customer questions and inquiries tends to outperform chasing raw view counts.

Audience Response

The Q&A session after the event drew numerous specific questions from attendees, and it was clear that many practical doubts about short video production were resolved. In particular, the discussion around "the relationship between likes and view counts" and "optimal approaches by industry" received high praise for its real-world applicability.

Conclusion

At this Growth Meetup, we welcomed Mr. Nishimura from Anagram Inc. to speak on "Short Video Basics and Tips." He introduced methods for creating effective videos without relying on virality, along with concrete real-world examples from various industries. The session was well-received, with many practical questions from participants and plenty of actionable insights to take away.

Growth Meetup is held almost every Wednesday for those interested in Shopify and business growth. We look forward to offering even deeper learning and practical knowledge at our next event.
If you're interested, we'd love to have you join us. We hope to see you there.