Tips for Post-Purchase Cross-Selling and Upselling with ReConvert on Shopify

Here are some tips for using the Shopify app ReConvert to execute post-purchase cross-sells and upsells.

The thank-you page immediately after a purchase is a moment when customer enthusiasm is at its peak, making it an ideal time for cross-selling and upselling to succeed. Even when CRM-driven repeat purchase efforts aren't working well, post-purchase cross-selling and upselling can still deliver strong results.

In this article, we've compiled practical tips for using ReConvert on Shopify to implement post-purchase cross-sell and upsell strategies that increase average order value. We hope you'll read through to the end and find it useful.

StoreHero leverages its proprietary growth platform to support businesses with highly granular operations that manual workflows can't achieve, along with large-scale execution of growth initiatives. If you're struggling to increase sales on Shopify, feel free to reach out. =>Download our free service introduction materials here

What Is ReConvert?

ReConvert is an app that lets you customize the post-purchase thank-you page and order status page. It enables you to prompt additional purchases after checkout to increase average order value.

Scenario Implementation

ReConvert not only lets you customize the thank-you page, but also the order status page and two stages of Post Purchase pages to present additional offers — giving you the flexibility to build cross-sell, upsell, and downsell scenarios after a purchase.

Conditional Logic

Recommending men's products to customers who purchased women's items is unlikely to drive sales. With ReConvert, you can branch your cross-sell and upsell scenarios based on what products were included in the order, helping you improve conversion rates.

Recommended Products

In addition to specifying recommended products individually, you can integrate with Shopify's Search & Discovery app or other recommendation apps to power your product suggestions. Choosing the right products to recommend is key to making cross-sells and upsells successful.

How to Choose Recommended Products

Beyond app-powered recommendations, it's worth testing the following approaches to find what works best for your cross-sell and upsell offers:

• Products frequently purchased together with the original item
• Volume discounts on the purchased product
• Discounts on products with high days-of-inventory-remaining
• Upselling to a subscription plan

Note that in the older version of ReConvert, you could recommend entire collections — making it easy to maintain a dedicated recommendation collection — but the newer version no longer supports collection-based recommendations, so be aware of this limitation.

Offers

ReConvert allows you to attach offers such as discounts and custom shipping rates to recommended products. Since customers have just placed an order, being charged shipping twice is a significant burden, so we recommend setting shipping to free or a very low rate for post-purchase cross-sell and upsell offers.

ReConvert lets you add a time limit to your offers. This creates a gamification effect — if customers don't purchase within the time window, they lose access to the special deal.

Customizing the Thank-You Page

Beyond cross-sells and upsells, ReConvert also lets you insert banners and text into the thank-you page and order status page for further customization. For example, placing a banner encouraging customers to follow your LINE account is a great use case.

Interestingly, the legacy version of ReConvert actually offers richer editing capabilities. It supported a wider range of elements — including custom HTML, surveys, and more — in addition to text and banners. As of July 2024, the legacy version is still available, but it will eventually be phased out. For those starting fresh, we recommend using the new version while hoping the team brings back the rich customization features of the legacy experience.

Merging Additional Orders with the Original Order

Additional purchases generated through ReConvert can be merged with the original order. From the customer's perspective, having orders consolidated is convenient, which should help improve cross-sell and upsell conversion rates.

Note, however, that orders cannot be merged if the original order was paid with cash or has already been shipped — in those cases, a new separate order will be created. Also be aware that when orders are merged, you cannot charge the customer additional shipping for the add-on items.

Recommendation Restrictions When Products Span Multiple Locations

When recommended product inventory spans multiple locations, you can choose whether to show the recommendation as long as stock exists at any one location, or only when all locations have stock. You can also add notes or tags to orders. This is useful when you want to avoid the burden of high shipping costs that can arise when inventory is split across multiple locations.

Executing Cross-Sell and Upsell Strategies at Scale with StoreHero

StoreHero helps Shopify merchants who are looking to grow revenue by executing growth initiatives with thoroughness and precision.

For cross-sell and upsell operations, we leverage the StoreHero growth platform to utilize performance and inventory data across products and SKUs — enabling automated optimization of cross-sell and upsell products and offers in CRM and on-site. This allows for highly granular execution that manual operations can't match, along with large-scale initiative rollouts that drive continuous growth.

We currently offer a free store diagnosis. If you have challenges with cross-selling, upselling, or growth strategies in general, please get in touch. => Learn more about our free store diagnosis here

Summary

We've shared tips for using ReConvert on Shopify to boost average order value through cross-selling and upselling — we hope you find them helpful!

StoreHero supports the creation of high-performing Shopify stores using a platform that automates Shopify growth strategies.
Beyond post-purchase cross-sells and upsells using tools like ReConvert, we help with improving acquisition channels (ads, search, and social), enhancing CRM (email, LINE, and app), optimizing inventory across sales channels (Shopify, marketplaces, and physical stores), and driving continuous growth through holistic business optimization.

If you'd like to tackle growth initiatives alongside Shopify and growth strategy experts, please reach out.