[Online Seminar] For New Business Managers in Subscription & D2C: Product and Service Development Perspectives for the Future, and Key Points for Growth on Shopify

On September 8, 2020, four companies — Mirakukan Co., Ltd., StoreHero Inc., S-peak Co., Ltd., and Fuji Logitec Co., Ltd. — will co-host an online seminar on product development, growth, and logistics for commerce businesses.

In 2020, many retailers, distributors, manufacturers, e-commerce operators, and startups had planned for growth in their commerce businesses, expecting the Olympics to shift customer purchasing behavior.

While many are struggling to cope with the dramatic changes in customer purchasing behavior caused by unexpected external factors, others recognize that an enormous business opportunity has arrived.

This seminar takes a bird's-eye view of market trends and explains the products, sales methods, and service models that customers will demand going forward.

Seminar Overview

Date & Time: September 8, 2020, 16:00–18:00

Registration Opens: 15:30

Venue: Zoom Online Seminar

Fee: Free

Target Audience

• Entrepreneurs launching subscription-based or new commerce businesses
• In-house commerce business development managers in retail, distribution, or manufacturing
• Businesses looking to transition into or enter the subscription business model
• Managers in D2C cosmetics, beauty, or supplement businesses exploring new product development
• Business managers already operating a commerce business who want to review or accelerate growth
• Those interested in Shopify or considering migrating from another shopping cart platform
• Those responsible for selecting services and systems for single-item repeat sales or D2C businesses

Capacity: 20 participants

* Open to business operators only (individuals and students are not eligible). If applications exceed capacity, a lottery will be held.

To participate in this seminar, please apply via the page below.

Apply

Program

Opening Remarks

Mirakukan Co., Ltd. — Sales Manager, Noriya Yoshimura

Part 1: Three Key Things to Know When Selling on Shopify

We will explain three essential points to keep in mind from a sales perspective when building a store on Shopify.

While Shopify enables you to build a feature-rich e-commerce site at a lower cost, simply building a store won't drive sales. For those about to build a Shopify store, or those who have just launched and are looking to grow their business, we hope this session will help you design effective sales strategies.

StoreHero Inc. — CEO, Junichi Kurose

Part 2: Product Development for E-Commerce Success

We will introduce approaches to product development that drive success in e-commerce businesses.

To start an e-commerce or mail-order business, you need products to sell — without them, no revenue can be generated, no matter how sophisticated the store. Today, the mail-order market is saturated with competitors, and regulatory scrutiny of advertising claims continues to tighten. When planning and developing your own private-label (PB) products, we aim to address a wide range of challenges — from cost structure and advertising-driven product design to the pros and cons of functional food labeling.

S-peak Co., Ltd. — Representative Director, Shinichi Sato

Part 3: Sales-Boosting Strategies from the Logistics Side for D2C New Businesses

With 100 years of experience in logistics, we have supported B2C and B2B companies across a wide range of product categories — including medical devices, food, cosmetics, apparel, contact lenses, and sporting goods — through integrated fulfillment operations.

We have recently released a dedicated support plan exclusively for D2C and subscription-based mail-order startup businesses. Operating fulfillment centers in Tokyo, Chiba, and Fukuoka, we offer systems designed to drive sales from the logistics side. A one-stop fulfillment service that partners with your business every step of the way.

Fuji Logitec Co., Ltd. — Mail-Order Sales Division, Satoshi Nishimaki

Speaker Profiles

Mirakukan Co., Ltd. — Sales Manager, Noriya Yoshimura

Has led the development of BPO fulfillment operations for mail-order businesses and managed the launch and operations of a 200-seat call center. Elevated e-commerce core system operations and CRM management for multiple companies into center-based functions.

Currently sharing the Yazuya-style e-commerce core system and customer analytics diagnostic system with e-commerce operators to contribute to their business growth, while also facilitating mutual learning study groups.

StoreHero Inc. — CEO, Junichi Kurose

On a mission to "define the commerce standard of the next decade," he provides growth hacking consulting and store development leveraging Shopify. His work centers on supporting the launch of commerce businesses as startups or new ventures, drawing on over 10 years of experience with startup businesses and growth hacking.

S-peak Co., Ltd. — Representative Director, Shinichi Sato

Founded the company in June 2020. Has been involved in product development across mail-order, retail, and various sales channels since 1999 — from private-label products for major drug store chains to original brand development. Also led product development for a company that grew from a startup e-commerce operation to approximately 3 billion yen in annual sales within just two years.

Provides broad-ranging support encompassing product development and planning with marketing, landing pages, and CRM tools in mind, as well as functional food labeling applications, regulatory compliance, production management, outsourcing management, quality control, marketing, fulfillment, and call center operations.

Currently, through S-peak Co., Ltd., he primarily offers manufacturing consulting and contract manufacturing services to support the growth of e-commerce and mail-order businesses.

Fuji Logitec Co., Ltd. — Mail-Order Sales Division, Satoshi Nishimaki

With approximately 20 years in the logistics industry handling B2B and B2C fulfillment across food, apparel, health food, cosmetics, and more, he provides logistics proposals from both the operator and consumer perspective.

For the past 10 years, he has specialized in fulfillment sales focused on D2C and subscription models, working with clients ranging from startups to businesses with over 1 billion yen in annual revenue, offering proposals spanning fulfillment, product development, insert strategies, and packaging.

To participate in this seminar, please apply via the page below.

Apply

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