In 2023, StoreHero Aims to Become the Global #1 in the Shopify × Growth Space — Powered by Growth Workflows

Happy New Year! What challenges are you taking on in 2023?

StoreHero is aiming to become the global #1 in the Shopify × growth space, with growth workflows as our core weapon.

We have always offered growth workflows, but going forward we will place them even more firmly at the center of our growth support services — contributing more powerfully than ever to the growth of Shopify merchants.

What Is a Growth Workflow?

A growth workflow is a workflow that translates growth strategy best practices into concrete actions tailored to a brand's products and team.

Below is an example of a growth workflow. As shown here, by placing new product launch activities into a cross-functional, coordinated workflow, you can maximize the sales spike at every launch — and simultaneously build growth assets (in this case, UGC) that drive long-term growth.

At StoreHero, we prepare a variety of growth workflows suited to different purposes and apply them strategically to help merchants reach their goals.

Why Are Growth Workflows Necessary?

To keep growing consistently, there is no other way than to identify market opportunities, devise growth strategies to capture them, and execute rapidly — again and again.

However, growth teams on the ground commonly face the following challenges:

• There is plenty of knowledge available online, but it's hard to know where to start.
• Day-to-day operations feel chaotic, leaving no room to drive sales growth.
• Unfamiliar apps and processes eat up time, slowing down strategy execution.
• Even when consultants give advice, it doesn't translate into daily operations.
• Outsourcing ads and social media to experts quickly hits a ceiling with no sustained sales growth.

Even when market opportunities are identified, the growth team fails to move in a coordinated way to capture them.

That is exactly where growth workflows add value — by turning growth activities into structured workflows so that best practices are naturally executed as part of everyday operations.

Benefits of Using Growth Workflows

The benefits of using growth workflows can be summarized in three key points:

• Achieve steady, reliable growth
• Cross-functional sales-driving activities happen naturally
• Unfamiliar tasks become executable over time

Achieve Steady, Reliable Growth

By repeatedly executing strategies that accumulate growth assets through established workflows, you can steadily increase revenue.

Merchants with excellent products and brand concepts — but whose growth strategies were never embedded into daily operations — often experience rapid sales growth once they adopt a growth workflow.

Cross-Functional Sales-Driving Activities Happen Naturally

Growth strategy best practices are embedded into each team member's daily work through workflows, enabling effective cross-departmental collaboration to happen naturally.

Even if a consultant shares detailed know-how about social media or promotions, it's difficult to actually act on it amid the busyness of daily operations. The real value of turning this into a workflow is that team members can naturally execute complex best practices without consciously thinking about them.

Moreover, once a workflow has been run once, subsequent executions require less planning and internal coordination — picking up speed each time.

Unfamiliar Tasks Become Executable Over Time

At StoreHero, our support team carefully guides merchants through unfamiliar tasks, so as the workflow is repeated, the entire team's ability to implement and execute steadily improves.

As capabilities grow, so does the range of available strategies. And with more strategies available, the pace of growth accelerates.

Growth Workflows Evolve Over Time

After this explanation, you might think growth workflows are just routine work — but they are not. Growth workflows evolve in line with the stage of business growth and the maturity of the team.

For example, as a business grows, it becomes easier to collaborate with media, influencers, and other brands — and workflows can be built around those opportunities. Similarly, as the team grows in headcount and skills, new capabilities open up and workflows are updated accordingly.

In this way, growth workflows keep evolving. Merchants who continue to grow see their growth workflows expanding and improving continuously.

A Promising 2022

Since our founding in 2019, StoreHero has been supporting Shopify merchants in building strong growth operations. Together with merchants on the ground, we have gone through countless rounds of trial and error in pursuit of the ideal growth workflow.

As a result of that effort, the GMV (Gross Merchandise Value) growth of our merchant partners has expanded year after year. While the merchants' own hard work and product quality are major factors, we strongly felt in 2022 that growth workflows are genuinely working in the field.

Spreading Growth Workflows in 2023

Starting in 2023, we will place growth workflows even more at the center of our operations and deliver greater growth results than ever before.

To achieve this, we are committed to the following initiatives:

Platform Development

We are developing a platform designed to drive growth workflows in the field with full force — a platform that will become indispensable to growth operations.

Growth Partner Hiring

We will continue to focus on hiring Growth Partners — the frontline role in our growth support services — throughout 2023. StoreHero is a company that delivers results through growth, and we are looking for people who want to relentlessly drive results. If you're interested, please apply (Growth Partner Job Listing).

Content and Information Sharing

We will increase the frequency and depth of our newsletter and seminars — which have been less active in the past — to share richer insights and spread the growth workflow mindset. Even if you don't use StoreHero's services, we believe this knowledge is worth knowing (Subscribe to our newsletter here).

Partner Collaboration

We have had the privilege of working on growth projects alongside business consultants, branding agencies, systems consultants, funds, advertising agencies, and Shopify Partners.

Starting in 2023, we will deepen our integration with partners around StoreHero's growth workflows. If you're interested, please reach out via the form below.

Wrapping Up

In 2023, StoreHero will operate as a growth workflow company — contributing to Shopify merchants' growth more than ever before. We look forward to your continued support. Let's make it a great year!