StoreHero Launches "Bias Moment" Service with FRACTA and Miuratakuya Shoten to Support EC Branding Through Business Growth
StoreHero, Inc. (Headquarters: Shibuya, Tokyo; Representative Director: Junichi Kurose; hereinafter "StoreHero") will launch "Bias Moment," a collaborative service supporting small and medium-sized enterprise brand managers and EC managers from EC branding through growth, together with FRACTA, Inc. (Shibuya, Tokyo; Representative Director: Takanobu Kono; hereinafter "FRACTA") and Takuya Miura, operator of Miuratakuya Shoten, starting Tuesday, October 5, 2021.
Background of the Service
Under the vision of "Making Commerce Operators Heroes," StoreHero has been supporting commerce businesses of all sizes—from small operators to global enterprises—through its growth support services leveraging a proprietary Shopify-focused growth platform, with the goal of creating a world where any commerce operator can grow easily and enjoyably.
In the course of providing growth services, we increasingly encountered challenges unique to branding and small-scale commerce operators. This led us to partner with FRACTA, a company specializing in commerce branding, and Takuya Miura, a Shopify Education Partner specializing in small business support.
Through this service partnership, we will offer a broad range of growth services encompassing branding and support for small business operators.
Service Overview
After FRACTA establishes the branding, StoreHero and Miuratakuya Shoten will provide growth consulting based on the core brand information defined during branding—such as customer profiles and the brand's value proposition.
· What FRACTA Provides
FRACTA handles everything from branding strategy development and EC site construction support to creative production and implementation based on the branding. The branding process uses FRACTA's original format to define brand identity.
· What StoreHero Provides
StoreHero continuously provides initiative proposals and implementation support for small and medium-sized brands to achieve sustained growth, along with assistance in building growth operations.
· What Miuratakuya Shoten Provides
Miuratakuya Shoten offers fundamental EC management initiatives to small business operators to help increase sales, along with advice on building systems covering everything from product development to customer support.
Event Information
To celebrate the launch of this service, StoreHero's Kurose will speak at a talk event hosted by FRACTA to deepen understanding of growth hacking and EC management starting from Shopify-based branding.
Many brands that urgently launched their EC operations during the COVID-19 pandemic are now facing the challenge of not knowing how to grow after launch or whether their current management approach is correct. These concerns will be addressed through a discussion moderated by FRACTA's Kono, featuring StoreHero's Kurose, who specializes in commerce business growth, and Miuratakuya Shoten's Miura, who continues to grow his brand while engaging directly with customers even as a solo operator.
【Overview】
Title: What It Takes to Operate a Continuously Growing EC Store
Date: Tuesday, October 19, 2021, 16:00–17:00
Recommended for: Brand managers, EC managers, and marketing managers
Broadcast: Streaming on YouTube
Participation: Free
Registration: https://www.youtube.com/c/FRACTA-INC
【About FRACTA, Inc.】
FRACTA is a total branding partner that supports brands in becoming self-sustaining. Under the vision of "Transforming Brands into the Culture of the Future," FRACTA supports brand challenges through the power of technology and design. Certified as a Shopify Plus Partner in October 2019, FRACTA has an extensive track record in branding and construction consulting on Shopify. We work together with you to bring your vision of reaching customers directly to life.
【About Takuya Miura】
Japan's first and the world's 21st Shopify Education Partner. Owner of Miuratakuya Shoten, which sells butter coffee and nutritional food. He shares his expertise in growing his own online shop by 400% through seminars and other channels. He also provides a one-on-one advisory service for EC operators called "EC Home Tutor." His motto is "Making online commerce a matter of course."
URL: https://miuratakuya.store/
【About StoreHero】
StoreHero is a Shopify-focused growth solution provider that makes commerce operators heroes through a "Grow the Friendships" growth model. Based on its proprietary growth platform, StoreHero provides store building and growth support services on Shopify.