9/18 (Wed) Shopify × Growth Meetup (In-Person Event): "Short-Form Video Basics and Tips Through Real Case Studies"
For this event, we are welcoming Mr. Nishimura from Anagram Inc. as our guest for an in-depth discussion on the basics and tips of short-form video.
Overview
In recent years, the importance of short-form video has grown dramatically alongside the rise of social media platforms centered on Instagram and TikTok.
From building brand awareness and strengthening customer engagement to driving direct sales, the potential of short-form video is limitless. However, many e-commerce businesses find themselves wondering: "What kind of videos should we produce?" and "How do we capture viewers' attention?"
This seminar is designed to help e-commerce businesses tackle these challenges by providing a comprehensive breakdown of the steps to success in short-form video production. Led by an expert well-versed in video marketing on social media, the session will cover the following topics:
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Success Patterns by Genre:
We will introduce key points for producing videos tailored to the unique characteristics of target audiences across different genres, including fashion, lifestyle, food, and technology. We will dive deep into numerous specific video examples that have delivered results across various industries, exploring what approaches are most effective. -
The Secrets of Short-Form Video Structure and Storytelling:
Despite their brevity, short-form videos demand solid storytelling. We will explain the fundamentals of content planning for this purpose, along with the common structural elements needed to maximize views. - : Q&A Session
Beyond the presentation, our expert will also answer questions from attendees. By learning practical skills, you will be able to apply them to your own social media operations immediately after the event.
This seminar is a must-attend for anyone looking to incorporate new strategies using short-form video, or for those who are already working with short-form video but not yet seeing the results they hoped for.
Guest
Anagram Inc.
Head of Vertical Short-Form Video Division
Yusuke Nishimura
After graduating from university, he gained experience in sales roles in the real estate and staffing industries, as well as working as a resale buyer, before joining Anagram Inc. in 2019, a company specializing in marketing support centered on programmatic advertising. He has supported ad operations across a wide range of industries, including e-commerce, staffing services, and B2B. Since 2022, he has served as the head of "TATE-PRO," a creative support service specializing in short-form video.
Date & Time
Wednesday, September 18, 2024, 6:30 PM – 8:30 PM (Doors open at 6:30 PM, event starts at 6:40 PM)
Location
StoreHero Office
└ Daisan 35 Kowa Building 3F, 1-14-14 Akasaka, Minato-ku, Tokyo 107-0052
※ Attendance for this event is by lottery. Those selected will be contacted individually with the results.
If you are looking to leverage Shopify to continuously grow your business, please apply!