11/20 (Wed) Shopify × Growth Meetup (In-Person Event) ~ For Shopify Users Running Meta Ads! Key Things to Keep in Mind When Running Ad Campaigns ~
For this event, we are welcoming Hiroki Tanaka, Representative Director of Yuwai Inc., as our guest speaker to share key things to keep in mind when running Meta ad campaigns, as well as tips on how to make the most of them.
Event Overview
A must-attend for anyone who wants to get more out of Meta Ads and Shopify! We're hosting a hands-on study session to share best practices for effective ad management.
Have you started using Meta Ads with Shopify but aren't sure if your settings are correct?
While the Meta and Shopify integration is straightforward to set up, there are many easy-to-overlook points — and small adjustments can make a big difference in results.
The Meta and Shopify integration can be set up surprisingly easily, which means the steps to get your ads live are minimal — but it also means there are important points that are easy to miss.
In this event, we want to cover points that rarely get mentioned in help documentation or media, and deepen our collective understanding of Meta Ads.
The following are the topics planned for discussion on the day, though some may change without prior notice.
【Integration-Related Topics】
- The scope of data sharing between Shopify and Meta (sharing levels, measurement accuracy, and required legal compliance)
- Understanding the often-confusing concept of "events" in measurement
- Key considerations when multiple Meta Pixels are present simultaneously
【Ad Management Topics】
- Advantage+ Shopping Campaigns recommended for Shopify users
- Choosing your ad attribution window
- Budget control and learning data
- Thoughts on what's known as "ad resetting" or "gacha"
- Automated adjustments and Meta Advantage features
【Product Catalog Optimization Topics】
- Optimizing product names in your product catalog to improve ad performance
【Creative Topics】
- How many creatives should you set up?
【Other】
- Q&A from attendees at the venue
Guest
Yuwai Inc., Representative Director
Hiroki Tanaka
【Biography】
Hiroki began his career as a broadcast engineer at NHK (Japan Broadcasting Corporation), before making a career change into the world of internet advertising. After approximately three years at a major internet-focused advertising agency, he joined Anagram Inc. (now a subsidiary of FeedForce Group Inc., listed on the TSE Growth Market) as its first employee and a founding team member, where he worked for 11 years and 8 months. In September 2023, he became independent and founded Yuwai Inc. In addition to performance advertising consulting, he supports businesses in driving traffic through digital means — including consulting for Google Shopping (Google Merchant Center) and data feed advertising, as well as leveraging marketing platforms such as Google Tag Manager and Google Analytics.
Date & Time
Wednesday, November 20, 2024, 18:00–20:00 (Doors open at 18:00, program starts at 18:10)
Location
StoreHero Office
└ 3F, Dai-35 Kowa Building, 1-14-14 Akasaka, Minato-ku, Tokyo 107-0052
※ Participation in this event is by lottery. Those selected will be notified individually.
If you are looking to leverage Shopify to continuously grow your business, please apply!