12/17 (Wed) Shopify × Growth Meetup (In-Person Event) ~ 2025 EC Marketing Recap: Where Are Ads and Vertical Video Headed?~
At this Growth Meetup, we are pleased to welcome Hiroki Tanaka of Yuwai Inc. and Yusuke Nishimura of Anagram Inc. as our guest speakers.
Event Details
【Part 1 | 2025 in Review! A Wide-Ranging Discussion on Performance Advertising in Retail】
In 2025, the world of performance advertising underwent dramatic change once again. The retail industry in particular saw an explosion in AI adoption, advances in privacy protection, and a wave of updates and noteworthy developments. AI-powered feature updates across advertising platforms have increasingly demanded a shift in retail marketing tactics as well.
We will dive deep into the major topics that defined 2025, looking back at what was happening behind the scenes of this transformation. Covering platforms such as Google, Meta, and Yahoo! within the performance advertising space, we will reflect on the events and updates of the year — including the evolving relationship between advertising, AI, and Shopify.
Key Topics
- The accelerating automation trend — and what advertisers should do about it
- Navigating enhanced privacy protections: Where iOS 26 stands today
- How to work with AI Overviews and AI Mode in retail
- The definitive guide to Shopify and performance advertising integration — the trickiest challenge of all
◼︎Speaker
Yuwai Inc.
Representative Director Hiroki Tanaka
Hiroki began his career as a broadcast engineer at NHK before transitioning to the internet advertising industry. After working at a major advertising agency, he joined Anagram Inc. (now a subsidiary of Feedforce Group Inc.) as a founding-era member, where he spent over 11 years. In September 2023, he went independent and founded Yuwai Inc. Centered on performance advertising, he provides broad support for companies' digital customer acquisition, including data feed utilization and measurement platform strategies.
【Part 2 | 2025 in Review: What Is the Optimal Use of Vertical Video in E-Commerce?】
2025 was a landmark year for video commerce in Japan, kicked off by the long-awaited launch of TikTok Shop. Social media marketing and web advertising have also seen the importance of vertical video grow more than ever before. In this session, we will look back at the shifts in the vertical video landscape over 2025 and share insights on how to effectively leverage video for e-commerce.
Key Topics
- TikTok Shop — what's the real verdict?
- Beyond TikTok Shop: The growing convergence of commerce and social media
- What kinds of vertical videos gained traction on social media in 2025?
- A renewed spotlight on "third-party delivery" in social media advertising
◼︎Speaker
Anagram Inc.
Head of Vertical Short Video Business Division Yusuke Nishimura
After graduating from university, Yusuke worked in sales roles in real estate and staffing, and as a resale buyer, before joining Anagram Inc. in 2019 — a company specializing in marketing support centered on performance advertising. He has supported advertising operations across a wide range of industries including e-commerce, staffing services, and B2B. He currently serves as the Head of the company's Vertical Short Video Business Division.
Date & Time
Wednesday, December 17, 2025, 6:00 PM – 8:00 PM (Doors open at 6:00 PM, program begins at 6:10 PM)
- 6:00 PM Doors open
- 6:10 PM Presentations begin
- 7:00 PM Q&A
- 7:30 PM Networking
- 8:00 PM Event ends
Venue
StoreHero Office
└ 3F, Daisan Kowa Building, 1-14-14 Akasaka, Minato-ku, Tokyo 107-0052
※ Attendance is by lottery. Those selected will be contacted individually.
If you are looking to grow your business with Shopify on an ongoing basis, we encourage you to apply!