[Shopify x Growth Ecosystem Building Vol. 2] Announcing Business Partnership with Huckleberry Inc.

As the second initiative in our Shopify x Growth Ecosystem Building series, we are pleased to announce a business partnership with Huckleberry Inc., a company that develops Shopify apps for subscriptions and gifting.
Six years have passed since Shopify entered the Japanese market, and as the number of merchants grows, strong domestic Shopify apps and Shopify-related services are emerging. StoreHero, which received the "Inspiring Partner of the Year 2023 Japan" award given by Shopify Japan to Shopify partner companies with outstanding achievements and reputation, is strengthening the integration between its growth platform "StoreHero" and various Shopify apps, advancing the development of a Shopify x Growth ecosystem in Japan.
For the second initiative, we have begun a business partnership with Huckleberry Inc., which develops Shopify apps for subscriptions and gifting.

What We Can Provide to Shopify Merchants Through This Partnership

• Through data integration between the growth platform "StoreHero" and the "Subscription App," we provide initial design, redesign, and improvement initiatives for effective subscription programs.
• We actively share know-how accumulated through the use of "StoreHero" and the "Subscription App."

Specifically, we use the growth platform "StoreHero" to identify customer attributes (gender, age, household size, service usage status, etc.) and purchasing behavior of customers with high LTV and purchase frequency across online and offline channels, design subscription and loyalty program plans, and reflect these in the implementation of the "Subscription App."

After launch, we will monitor cohort-based, customer rank-based, first-purchase product-based, and first-purchase channel-based retention rates, LTV, and conversion rates from single purchases to subscriptions, and drive improvements using CRM apps such as Klaviyo and Dotdigital based on customer insights combined with survey data.

Shopify merchants will be better equipped than ever to more effectively leverage subscription functionality to achieve their business goals.

Comments from Client Companies

V and P Co., Ltd.     IT Director
Hiroki Yoshikawa
[Support Content & Results After Implementing StoreHero and Huckleberry's Subscription App]
Since adopting StoreHero and Huckleberry's subscription app, our official website has further strengthened its stability as an order-receiving infrastructure. This change has led to growth in both overall subscription sales and order volume. While I cannot share specific figures or detailed analysis, this progress reflects the quality of our services and our commitment to our customers. The results speak for themselves, as evidenced by the positive feedback we have received from customers.
[What We Found Valuable About Working with StoreHero]
Their depth and breadth of knowledge about Shopify and Shopify apps gives us complete peace of mind to consult on any matter. When it comes to what we want to achieve, they introduce the necessary Shopify apps along with implementation concepts, making it easy to choose. Additionally, their coordination with each Shopify app company means there is absolutely no communication loss. I believe this is a strength that no one else has. In terms of proposals, they understand our internal resource situation and make proposals that are easy to move forward with, making them easy to act upon.
[What We Found Valuable About Using Huckleberry's Subscription App]
It is more feature-rich and easier to customize than the overseas subscription app we were using before. The user flow design that connects new traffic from ads directly to subscriptions is excellent, and the support team's flexible and responsive handling has been incredibly helpful. It is extremely beneficial that the features we want for subscriptions are provided proactively.
If you are interested in growth strategies utilizing subscriptions or LTV improvement initiatives, please feel free to contact us.
<About Huckleberry Inc.>
With the mission of "creating everyday norms that are true to each individual in the digital society," we are a team that plans, develops, and operates services related to improving e-commerce sales, aiming for purchases that allow all people to have comfortable and uplifting experiences. We are composed of seasoned veterans and enthusiastic young members — including serial entrepreneurs, engineers with abundant startup experience, and PdMs with a long background in open innovation — and we support Shopify store sales growth.
Head Office: Mikan Shimokita B Block, Section B401, 2-6-2 Kitazawa, Setagaya-ku, Tokyo
Representative: President and CEO Yusuke Ando
Business: Development and provision of Shopify apps. E-commerce site construction support. Co-creation business launch in the EC/SaaS domain
URL: https://huckleberry-inc.com/
[About Main Services Offered]
*Partial list; multiple other Shopify apps are also available
- Shopify App "Teiki Koubai" (Subscription)
https://apps.shopify.com/huckleberry-subscription?locale=ja
- Chatbot to improve payment conversion "CommChat"
https://huckleberry-inc.com/commchat