StoreHero's Support for "Paul & Joe" EC Store Featured as an Official Shopify Case Study!

Hello, this is StoreHero.
We are pleased to announce that our e-commerce site development and operational support case study for the popular French cosmetics brand "Paul & Joe" has been featured as a case study on the official Shopify website.

What is Paul & Joe?

"Paul & Joe" is a popular French cosmetics brand known for its retro-modern, glamorous designs combined with high functionality. Albion Co., Ltd., which oversees the brand's global expansion, has built a strong fan base through a retail sales strategy centered on department stores and specialty cosmetics shops.

In 2019, PAUL & JOE launched its official online store. By leveraging Shopify Plus to build a highly flexible store, the brand successfully achieved a significant reduction in operating costs. Furthermore, by bringing on former beauty consultants to manage the site, the brand was also able to improve customer satisfaction. Today, online store sales have grown to four times the first-year (2020) figures, playing a vital role as a new sales channel. This achievement has now been introduced as an official Shopify case study.

Background of the Feature

The case study article published on Shopify's official Japanese site introduces how Paul & Joe leveraged Shopify to build brand strength and grow sales as it expanded its e-commerce operations in Japan. Within this story, StoreHero provided support in the following key areas.

• Data-Driven Strategy Implementation
  Analyzed customer data, product data, and channel data to implement improvements in CRM scenarios, the website, and advertising operations — all while preserving the brand's world view and strengthening its sales strategy.
• Shopify Plus Store Build Aligned with Brand Guidelines
  Designed and built a store structure that enables flexible operations in line with the brand's policies. Created an environment where former beauty consultant staff could manage the store with ease.
• Operational Efficiency Through the Shopify Ecosystem
  Leveraged Shopify apps, Shopify Flow, and the growth platform StoreHero to support operational efficiency — building a framework that allows staff to focus on creative work.

About This Feature

The full official case study is available at the link below.
Shopify Case Study: Paul & Joe
If you would like to learn more about the specific support StoreHero provided, be sure to check it out!

StoreHero Will Continue to Help Brands Achieve Both Their "World View" and Their Sales Goals!

StoreHero supports e-commerce businesses across a wide range of industries, including fashion, cosmetics, and food. We help brands maximize their unique identity and appeal while improving operational efficiency and driving revenue growth.

Our dedicated Shopify growth team provides a one-stop solution — from planning and implementing growth initiatives such as advertising management, Shopify site optimization, CRM, and inventory management, all the way through to ongoing operations.

Shopify merchants interested in working with us are welcome to reach out at any time.