Making Commerce Businesses Heroes Through Technology
Hello everyone. This is Kurose from StoreHero.
Recently, I've been getting a lot of questions from prospective clients, engineers in job interviews, and even friends asking, "So what exactly does StoreHero do?" — which made me realize I've never properly explained our business. So today, I'd like to introduce what StoreHero is working toward and what we do every day.
Here's an overview of what we're aiming for and how we work day to day at StoreHero.
Setting the Commerce Standard for the Next 10 Years
StoreHero has a mission: to set the commerce standard for the next 10 years.
The technologies we take for granted today — internet advertising, search, personalization — were invented by giants like Google and Amazon, and they've become deeply embedded in the world of commerce.
At StoreHero, we want to invent and develop the selling methods that will be standard across global commerce 10 years from now.
The reason we focus specifically on Shopify is simple: it's the world's most widely used commerce platform. We're leveraging the power of the world's #1 platform to help define the global standard.
StoreHero's Services
So what exactly do we do? StoreHero offers three core services:
Shopify store development and Shopify app development are fairly self-explanatory, but Commerce Hack is our Shopify-focused growth consulting service.
Because StoreHero is laser-focused on growing commerce businesses through Shopify, even our store development and app development work is driven by a growth mindset.
As a result, we don't build stores packed with features unrelated to growth, and we don't develop apps that don't contribute to growth.
Our focus is firmly on Shopify x Growth.
Business Model as a Service
We bundle Commerce Hack, Shopify store development, and Shopify app development together under a single concept we call Business Model as a Service — specifically tailored to Shopify.
Just as SaaS made software easy to access and PaaS made platforms readily available, Business Model as a Service aims to make growth-accelerating business models on Shopify easy to adopt and deploy.
E-Commerce Will Be One of the Hottest Sectors in the Next 10 Years
E-commerce's share of total retail sales continues to grow year after year around the world.
As a result, the scope of e-commerce is expanding, and there's increasing room for technological innovation and experimentation.
One example is Headless Commerce — an architecture that Shopify itself champions.
By decoupling the front end and back end of a commerce system, the concept of Headless Commerce goes beyond selling on websites — it envisions turning virtually any interface into a commerce touchpoint, including VR devices, voice-activated devices, and more.
At StoreHero, we're already engaged in Headless Commerce — for example, by developing a Shopify App for LIVE commerce. Going forward, as long as it contributes to growth, we plan to support a wide range of interfaces, from wearable devices to offline stores.
Making Commerce Businesses Heroes
Against this backdrop of advancing technology, new business models are emerging and growing rapidly around the world — such as Hema Fresh (盒馬鮮生), the DX-driven supermarket, and boohoo, the ultra-fast fashion brand that goes from design to sale in a single week.
What all thriving commerce businesses today have in common is their use of technology to build close, friendship-like relationships with their customers.
StoreHero's growth support philosophy reflects this: we call it "Grow the Friendships."
By combining Headless Commerce, digitization of supply chains, and evolving payment solutions, we want to create "Grow the Friendships" business models that can be installed directly onto the Shopify platform.
Our goal is to make advanced business models accessible to everyone — and in doing so, make every commerce business owner a hero.
Let's Build the Commerce Standard for the Next 10 Years Together
If you're an engineer or director who wants to help us build the commerce standard for the next 10 years, please don't hesitate to reach out.
It won't be easy — but it will be exciting. We look forward to hearing from you!