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How to Continuously Operate Feature Pages with a Lifestyle Proposal Model
If you run a lifestyle brand on Shopify, do you ever feel like "I want to create more content, but I don't know where to start" or "I mak...
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"Writing Is a Weapon" — How Reading Sparked an Upgrade in My Thinking
My reason for picking up books in the first place was entirely practical.I wanted to fill the gaps in my knowledge around gifting and aff...
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Hero Interview: Building a Brand Together with Customers — Onepeace's Community-First Approach to Fan Building
Today, we sit down with Mr. Tabuchi, who oversees the Content Business Division at Onepeace Co., Ltd., and Ms. Mizutani, who leads the UI...
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Hero Interview: Generate buzz on social media, build loyalty with CRM. The "system that keeps selling" yutori built with StoreHero
Founded in 2018 from the Instagram vintage clothing media account "Furugiko-jo" (Vintage Clothing Girls), yutori became the youngest comp...
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What the Power of Clenching Taught Me
"Today, I went to acupuncture." At first glance, this has nothing to do with work.Yet behind those words was an unexpected realization. ...
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[Shopify × Growth Meetup Report] From "Sustaining" to "Scaling" Subscriptions — A Deep Dive into Subscription Growth
On March 11, 2026, StoreHero hosted "Shopify × Growth Meetup: A Deep Dive into Subscription Growth." We welcomed Huckleberry Inc. as our...
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"Recovering Sales" Is Just the Starting Line
It started over lunch with our CEO, Kurose The other day, I had lunch with our CEO, Kurose, and had the chance to talk about what growth...
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What I Think About When Someone Asks, "How Do You Do That?"
The "How" Can Wait There are moments in work when I feel strongly reminded of how important it is not to confuse ends with means. When ...
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Challenge and Setback Always Come as a Pair
I have kept challenging myself throughout my life.Not reckless challenges, but the kind where I think things through, prepare carefully, ...
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[Shopify x Growth Meetup Report] Jan. 28 (Wed) Event — Learning "Product Development & Sales Strategies" from AuB and Cynthia
Growth Meetup is a monthly event where speakers and attendees come together to share knowledge on how to continuously grow their business...
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High-SKU Model × Product Page Enrichment — How to Turn "Product Volume" into a Revenue Asset on Shopify
"We have a huge number of products, but sales just aren't growing the way we expected" — if you run a Shopify store with a large SKU cata...
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The Complete Guide to "Gifting & Affiliate" Marketing to Maximize Awareness of Niche Products on Shopify
"If we build a great product, it will sell." Many merchants who launched their Shopify stores with that belief find themselves running ad...
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