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Princess Traya, a Veteran Bag and Wallet Maker with Over 80 Years of History, Takes on E-Commerce Transformation: How Shopify Migration and Partnership with StoreHero Brought Tradition and Digital Together
Since its founding in 1939, Princess Traya Co., Ltd. has been a leading force in Japan's bag and wallet industry. With flagship brand Dak...
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From Crowdfunding to a Continuously Selling EC Store. How Kibidango Store Delivers Niche Products to the Market
Kibidango has been bringing unique domestic and international products to the Japanese market through its crowdfunding platform, Kibidang...
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Hero Interview: Building a Brand Together with Customers — Onepeace's Community-First Approach to Fan Building
Today, we sit down with Mr. Tabuchi, who oversees the Content Business Division at Onepeace Co., Ltd., and Ms. Mizutani, who leads the UI...
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Hero Interview: Generate buzz on social media, build loyalty with CRM. The "system that keeps selling" yutori built with StoreHero
Founded in 2018 from the Instagram vintage clothing media account "Furugiko-jo" (Vintage Clothing Girls), yutori became the youngest comp...
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Hero Interview: Rather Than 10 Jobs a Day, a Product That Reaches the World — The Growth Strategy of SENSE OF HUMOR as Envisioned by a World-Class Stylist, and the Challenge of Turning Sensibility into Business
Refined bottle design, and a fragrance and texture that captivates you from the very first use. "SENSE OF HUMOR" is a lifestyle brand fou...
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Hero Interview: From Subcontractor Manufacturer to a D2C Brand Captivating the World — How ARAS Practices the "Management-Level" Fusion of Creativity and Data
Our guest today is Mr. Tsutomu Ishikawa, Managing Director of Ishikawa Resin Industry Co., Ltd. The company's tableware brand "ARAS" stan...
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Hero Interview: Overcoming the 'Wall' of Peak Camp and Sauna Boom — NorMo Ayase Garage's Culture-Driven EC Rebranding Strategy for Fashion
Located in Ayase City, Kanagawa Prefecture, "NorMo Ayase Garage" operates a physical store featuring a cafe and a select shop for outdoor...
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Hero Interview: "I Wanted to Improve the Manufacturing Environment" — Driven by a Mission, He Headed to China. Rasical CEO Sanada Shares the Journey of Trial, Error, and Breakthrough Hits from Shopify's Early Days
With the mission of "delivering exciting experiences through products," the D2C brand "Rasical" offers a unique lineup ranging from walle...
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Hero Interview: Cynthia Co., Ltd. — A Blockbuster Product Born from a "Flash of Insight" and a V-Shaped Recovery from Declining Sales. The Customer-Insight-Driven Management Philosophy Behind Color Contact Lens EC Site "Mew contact"
"Mew contact" is one of Japan's leading color contact lens (hereafter, "color contacts") EC sites, supported by a large and loyal user ba...
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[Glamour Princess Hero Interview] "There Are No Bras That Fit My Daughter" — How One Employee's Heartfelt Plea Became the Starting Point for an OEM Manufacturer's Mission to Create for Those Who Struggle
Many people may associate plus-size bras with limited design options and a narrow selection. Glamour Princess, a brand dedicated to plus-...
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Hero Interview: Jewelry Brand BIZOUX Accelerates E-Commerce with Shopify and StoreHero! Bringing the Charm of Natural Stone Jewelry to the World
BIZOUX, a jewelry brand that brings the brilliance of natural stones into everyday life, has significantly grown its e-commerce business ...
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Hero Interview: Kitazawa Co., Ltd. — "Eliminating Bedding Purchase Regrets" — Growth Story from the Launch of Bedding Brand IWONU
Since 2022, StoreHero has been supporting the growth of Kitazawa Co., Ltd., the company behind bedding brand "IWONU." We sat down with Mr...
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