Hero Magazine

社員インタビュー
[Employee Interview] Growth Partner Tomoya Hori — "I Want to Grow Both Businesses and People": The Philosophy of a Growth Partner Who Pursues Growth for Clients and Their Business

StoreHero's "Growth Partners" are Shopify × growth professionals who help e-commerce businesses solve challenges and achieve growth. This...

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社員インタビュー
[Employee Interview] Supporting GPs Who Tackle Questions Without Easy Answers — An Ops Team Member Talks About StoreHero's Growth Team "Alliance" and "Evolution"

StoreHero's growth team is built on close collaboration between "Growth Partners (GPs)," who lead client business growth on the front lin...

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The Optimal Approach to Purchase-Intent Advertising for High-Ticket Products on Shopify: How to Capture Customers with Long Consideration Periods Using the "High-Ticket, High-Value Model"

We often hear this concern from businesses selling high-ticket products like furniture and jewelry on Shopify. "We run an e-commerce sto...

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How Can Your Shopify Store's Brand World Translate into Sales? A Systematic Guide to Connecting Brand Identity with Business Growth

You've poured your heart into crafting your brand's world. You've filled your Shopify store with that appeal, and a dedicated fan base is...

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Shopping is an "Experience": How to Create "Enjoyment" That Wins Customer Hearts in the Age of AI

Albion × Channel Talk × StoreHero Discuss the Future of E-Commerce In today's mature e-commerce market where products abound, customers ...

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事例紹介
Hero Interview: Overcoming the 'Wall' of Peak Camp and Sauna Boom — NorMo Ayase Garage's Culture-Driven EC Rebranding Strategy for Fashion

Located in Ayase City, Kanagawa Prefecture, "NorMo Ayase Garage" operates a physical store featuring a cafe and a select shop for outdoor...

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"We Sell Great on Rakuten and Amazon — So Why Can't We Sell on Shopify?" A 5-Step Growth Model for Marketplace-First Businesses to Succeed with Direct-to-Consumer E-Commerce

"We're doing great on Amazon and Rakuten, but for some reason our Shopify store just isn't selling at all..." "We want to break free fro...

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Turn Traffic into Sales! 5 Steps to Media Commerce Success on Shopify

This article is for business owners and managers who run a Shopify store while also investing in media channels such as blogs, YouTube, a...

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事例紹介
Hero Interview: "I Wanted to Improve the Manufacturing Environment" — Driven by a Mission, He Headed to China. Rasical CEO Sanada Shares the Journey of Trial, Error, and Breakthrough Hits from Shopify's Early Days

With the mission of "delivering exciting experiences through products," the D2C brand "Rasical" offers a unique lineup ranging from walle...

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Turn "Sold Out" Into a Competitive Advantage on Shopify: A 5-Step Practical Guide to the Scarcity Model

"I started selling limited-edition products and lottery-style drops on Shopify, but they're not selling as well as I expected." If you'r...

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イベントレポート
[Growth Meetup Report] "Dialogue" with Customers Creates the Most Powerful Word-of-Mouth. The Secret to Developing Content That Excites Your Fans — Takuya Miura's Content Strategy

The Growth Meetup is a monthly event where guests and attendees come together to learn the know-how of continuously growing a business us...

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Stand Out with the Specialty Store Model: 5 Steps to a Shopify Operation That Addresses Customer Pain Points and Keeps Them Coming Back

Are you running a Shopify store with carefully curated, specialized products, yet struggling with stagnant sales or not knowing how to at...

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